Essay PreviewMore ↓
According to Edward de Bono "an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and ... Creativity involves breaking out ..." Southwest Airlines has done just that, in a world of high competition and drastic changes they paid close attention to their customers needs, therefore, succeeding when many other airlines were failing. In a time of national tragedy (9-11) this airline pulled together to develop create ideas to prevent them from going through bankruptcy as many of their business rival suffered. With a motto of "Time flies when you are having fun!" (www.southwest.com), Southwest Airlines has managed through rapid change, diversity, e-business solutions to maintain a loyal customer base while moving forward.
The airline industry is fragile and especially vulnerable due to increase security demands, the cost of fuel with limited resources, highly expensive industry, very highly regulated industry, and labor intensive industry. Despite the vulnerability of this industry Southwest Airlines has managed to survive despite the odds, when larger airlines were forced to merge, have huge lay-offs of employees and some even when under. It is interesting to review just how Southwest Airlines survived the rapid changes, while presently recognizing a growth spurt.
Weather a business can survive the rapid change of technology, increasing customer. Demands, while remain creative, producing innovate solutions often determines the success of the business. In spite of these embedded difficulties, after September 11, southwest was the only major carrier that did not ground any of its fleet or furlough any of its Employees. We were able to borrow sufficient cash to maintain liquidity because:
Our costs were lower than our competitors'.
Our balance sheet was better than our competitors'.
Our debt per plane was less than our competitors'.
Our Customer Service was better than our competitors'.
(www.southwest.com)These are all important factors in the survival or Southwest Airlines business. Another factor of 9-11 that created a huge amount of change was the already struggling airline industry was increase security measures.
It is an understatement to say that the events of September 11, 2001 changed the lives of all Americans and particularly our relatively unfettered ability to travel by air. All of what we knew changed as the result of the diabolical endeavors of a relative few, and the new procedures, while still evolving, will likely be with us in perpetuity.
How to Cite this Page
"An Assessment of Four Function of Management within Southwest Airlines." 123HelpMe.com. 21 Sep 2018
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- How did the specific HR programs (recruit, select, train, performance management, etc.) fit with, and support the Southwest corporate strategy at the time of the case. Southwest had an edge over its competitors because of its people and their people management. The culture practiced at Southwest ensured progress towards their primary goal of customer service and low cost. The HR programs at Southwest were based on the preserving the values and special culture of Southwest Airlines (SWA). Recruitment: Very Selective • Southwest looks for candidates with creative minds to fit in their corporate strategy of customer service • It emphasizes on peer recruitment to conduct easier background check... [tags: recruitment, human resources, triple crown]
1341 words (3.8 pages)
- History The United States has the most comprehensive system and programs of assistance for Veterans of any nation in the world. The first domiciliary, a residential home for Veterans was authorized by the Federal Government in 1811. After the Civil War, President Lincoln made a promise to care for widows, orphans and injured soldiers; many State veterans homes were established to care for indigent and disabled veterans. When the United States entered World War I in 1917, Congress established a new system of Veterans’ benefits, including the addition of disability compensation and vocational rehabilitation.... [tags: Business Management ]
1276 words (3.6 pages)
- 1.Introduction As requested, this report is based on an market research on the consumer satisfaction of the services of DHL in China. This report gives an introduction of its services and reveals the benefits and as well the drawbacks of the services of DHL in China, in the increasing logistics market in China, for DHL in China itself and also the customers. 2.Procedures All the information in this report are gathered from: Questionnaire about the consumer satisfaction of services of DHL in China; Http://www.cn.dhl.com.... [tags: Business Analysis]
1814 words (5.2 pages)
- The Colorado River resides in North America at 1,450 miles long it spans from the Rocky Mountains of Colorado flowing southwest through six other states into Mexico. During the 19th century, settlement within this region was limited to merely accessing the Colorado River. Back then adjacent water was strictly used to support life. Today, with our advanced water treatment and transportation methods, water is known for its more loose sense of sustaining “life” and that is of an economic sense. Now, we utilize water for more than just drinking.... [tags: Water Crisis in the US Southwest]
1633 words (4.7 pages)
- Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. They began serving three major cities in Texas, with only three Boeing 737 aircrafts. March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Co. The company began service on June 18, 1971 from Love Field in Dallas to Houston and San Antonio. Founders Rollin King and Herb Kelleher were inspired by their location to create an airline that was focused on the people. The LUV airline prides itself with exceptional employees and “no frill” customer service.... [tags: Southwest Airlines Analysis]
2810 words (8 pages)
- Introduction Effective assessment of higher education institutional effectiveness is still in a stage of relative infancy, and to date has developed as a reactive response to external pressures. Assessment planning and institutional improvement have taken shape as a result of accrediting body influences on member institutions. However, even various accrediting bodies have yet to settle on common criteria and standards other than very general guidelines typically focused on evidence, validity, sustainability, and an improvement process.... [tags: Assessment ]
1359 words (3.9 pages)
- Southwest Airlines: A Corporate Cultural Assessment Southwest Airlines (Southwest) is a domestic US airline that provides short haul, high frequency, point-to-point, and low-fare service to and from 60 airports in 59 cities across 31 US states. From humble beginnings in 1971, this airline with only four passengers per flight, and airhostesses wearing hot pants and white go-go boots, has evolved into a leader in the airline industry with unsurpassed employee loyalty. Southwest's unique and relaxed corporate culture has created a highly successful airline business that has shown a profit for 30 consecutive years.... [tags: Business Analysis Strategy]
1932 words (5.5 pages)
- Southwest Airlines’ Sustainability and Future “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (Southwest Airlines, 2009).” Since its conception in 1971 by founders Rollin King and Herb Kelleher, Southwest Airlines has stood by their mission statement. The simplistic belief of "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline (Southwest Airlines, 2009)” has served Southwest in becoming a major competitor in the airlin... [tags: Southwest Airline Industry Case Study]
2038 words (5.8 pages)
- Southwest Airlines, Key Facts: Niche strategy. Concept: Concentrate in underutilized airports 1 type of aircraft fuel-efficient 737 (1994 more that 200 planes) Frequent, on-time departures Low cost fares, only 2 types of fares per root No seats assigned, no meals Point-to-point roots Higher equipment initialization, shorter turn-around times Competitive advantage: Cost structure "The workforce is dedicated to the company. They're Moonies basically. That's the way they operate." Issue: New Competition.... [tags: Company Business Analysis Management]
1737 words (5 pages)
- Southwest Airlines In the airline industry, Southwest Airlines is considered a true innovator. By shaking up the rules of flying and improving upon inefficient industry norms, Southwest has quickly grown by leaps and bounds. From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007). Southwest has not strayed from these goals. It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world.... [tags: Business Case Study Analysis Management]
1119 words (3.2 pages)
1. Printed boarding cards (instead of the plastic variety) obtained at baggage check-in or the gate.
2. An electronic kiosk for passenger check-in offers another quick and convenient way to get a boarding pass at the airport.
3. Online security documents and/or boarding passes are available through southwest.com.
4. Checking the Customer's ID at the checkpoint, instead of the gate area.
5. Moving secondary screening to the Checkpoint, instead of the gate area.
6. An automated baggage tag instead of string tags improves accuracy and accountability.
Diversity at Southwest Airlines
Southwest Airlines came on the scene in 1967 as a low-cost service from Love Field in Dallas to points in Texas. Southwest started to take off after the deregulations of the airlines. Known as one of the most unique airlines in the industry, diversity was one of the main selling points which turned the airline generation upside down. Besides being the cheapest airline to fly, southwest was the first company to make your flying experience, a fun one. South West airlines employees take pride in being good listeners, showing patience and using "Golden Rule behavior." These are just a few of their many traits that you will find and experience when flying Southwest Airlines.
"In May 1988, southwest was the first airline to win the coveted Triple Crown for a month Best Baggage Handling, Best on time record, and fewest Customer Complaints." Southwest. (2005) As of today, Southwest Airlines has won this award more than thirty times. Some other interesting information about South West is the airline made the Boeing 737 its only type used and now has a fleet of around 250 Boeing 737 jets. Some other facts about Southwest Airlines is they were the first to introduce Fun Fares and Fun Packs. They were the first airline to introduce ticket less travel and many other unique programs. Southwest airline was also the first to introduce painted aircraft in semi-liveries advertising the places they fly. Promoting a fun work environment is one thing but the company does not just want anyone working for them. The reason is that it takes a very special person to wear flight attendant wings for this company. The training program is four weeks long and very intense. Not everyone who applies will make it. Mind you, Southwest was also the first airline to hire male flight attendants, which was not a common practice at the time. Lastly, Southwest is well known for its peanuts and songs on its flights. Strange that it maybe, this practice and the low costs of operation have made Southwest Airlines one of the most successful airlines in the history of airline travel.
While a number of airline companies throughout the world are scrambling to drive sales through partnerships, Southwest has maintained its independence primarily by transferring its well worn offline success to the Internet. Success hasn't made Southwest Airlines any less cautious about E-business. With $1.7 billion 30% of last year's sales coming from its Web site, where the costs are as much as 90% less than using a phone representative or travel agent, the budget airline has put together a profitable Internet business by any measure(Southwest, 2005).
Yet Southwest continues to tread warily toward its online future. Only in recent months has it started offering car rentals on its Web site, using preferred partners Alamo, Budget, and Hertz. Hotel reservations with partners including Hilton, Hyatt, and Marriott will have to wait for the results from car rentals Simplicity and low costs are at the heart of Southwest's and the airline didn't lose sight of that as it moved online. Reservations flow through the same IT systems whether they're made online, from a call center agent, or through an independent travel agency. Passengers navigating their way through Southwest's Web site needn't log on or submit passwords to purchase tickets. With only five clicks, a passenger can book a ticket online, even an hour before departure.
The ease of buying tickets online fits the unadorned mien of the feisty, low fare carrier, a profitable business for 28 straight years. Southwest operates its own reservation system, limiting the commissions paid to other travel services. It costs Southwest $1 to book a flight online vs. about $5 through its telephone reservation centers and $10 via a travel agency, helping make the airline the most efficient among its competitors. This is thanks to Southwest mission state which said "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit"(Southwest, 2005).This is why they are so successful when other airlines are falling.
Southwest Airlines has done just that, in a world of high competition and drastic changes they paid close attention to their customers needs, therefore, succeeding when many other airlines were failing. Southwest Airlines has managed through rapid change, diversity, e-business solutions to maintain a loyal customer base while moving forward. This is why southwest is the number one airline in North America.
Southwest. (2005). Southwest Airlines. Retrieved January 30, 2005, from: http://www.southwest.com/about_swa/airborne.html
Southwest. (2005). Southwest Airlines. Retrieved January 30, 2005, from: http://www.southwest.com/about_swa/mission.html