STAR COMMAND
“To infinity and beyond!!!”
External Analysis
Toy Story is a movie series that targets young children, specifically those under the age of 6. This places an emphasis on targeting parents who are in household life cycles that involve young children. These HLC’s that incorporate children are Full Nest I, Single Parent I, and Delayed Full Nest I. Since the birthday requires a bit of discretionary income, the Toy Story Birthday Party will concentrate on the HLC’s that involve couples since likely they have more combined income to support the same number of children.
Full Nest I
The Full Nest I Household Life Cycle is the HLC that involves young married couples with children under the age of 6. This HLC incorporates 6% of all households. Since the young couple is recently married they are likely are their first child. This first child changes couples purchasing behaviors in many ways. They are likely to spend the majority of their discretionary income on purchases for their young child. With the addition of a new child, total income dips approximately 9.4%. This is largely due to the fact that many couples elect for one parent to stay at home to avoid the high cost of childcare.
There is also a decrease in purchases not related to children, such as alcoholic beverages, which drops an average of 25%. Apparel purchases for the couple also lowers 8.3%. This is in complete contrast to purchases directly tied to their new family member. Apparel purchases for children increases by 215.7%, food prepared at home increases 24.3%, and finally health care purchases increase 16.1%. The person with the strongest purchase power in this life cycle is the mother. Mothers across this HLC have a combine $1.7 trillion in spending p...
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...rchase because there are virtually no concepts such as political motives that will offend parents. The brand also promotes good values such as friendship, courage, family. In addition if parents look into the characters that are involved in the story there is a character that can relate to almost any child. There are characters for kids that enjoy cowboys, dinosaurs, superheroes, aliens, and even a few characters for girls such as Jessie the cowgirl, Barbie, and Little Bo Peep.
Works Cited
Barnes, Brooks. "Lightyear Ahead: Pixar 'Toy Story 3' Is a Strong No. 1." The New York Times. The New York Times, 20 June 2010. Web. 23 Apr. 2014. .
Otnes, Cele, Michelle Nelson, and Mary McGrath. "The Children's Birthday Party: A Study of Mothers as Socialization Agents." 22 (1995): 622-27. Web. 23 Apr. 2014.
wanted and put it into your hard drive. 1991 was a big year for new technology in computers but that’s not all. Pixar began to work with Walt Disney Company to make a film that was completely computer animated and eventually come up with the movie toy story. In 1992 there were three major changes in computers and the technology. First Microsoft stock reached a record high for a computer stock ever and peaked at $113 a share that year. Next Microsoft shipped its 3.1 version of window and it is a
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mainly on how there are many different factors in our everyday items of life, like movies. We were assigned a final to write a review for a movie in sociological form. The movie that was on the list that also happened to be one of my favorite movies, Toy Story. When we were assigned the assignment, I never thought about how in-depth it was with sociol... ... middle of paper ... ... fact that we have an everyday life in which there are patterns in ways of living is what sets a platform for a sociological
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Toy Story Analysis Toy Story is the groundbreaking 1995 motion picture developed by Disney and Pixar and directed by John Lasseter. The film was so revolutionary not only because it was the first feature length animation to be created completely by CGI (Computer Generated Imagery) but also, also the film was more rounded in all respects. The characters not only looked more sophisticated and three-dimensional but their personalities were also more human and fewer cartoons like. The film uses a
Toy Story brings to life the question of every six-year-old, “Do my toys love me as much as I love my toys?” Produced by Pixar and published by Disney in 1995, Toy Story is about Andy and his toys as they grow up together. Woody has been Andy’s favorite toy for his whole life, the toys get along and live happily together. But Andy’s birthday is coming up, and it is a stressful time for all the toys because of fear of replacement. The last gift Andy receives is a Buzz Lightyear, Space Ranger. Buzz
In books, the author hopes to convey to you a message through reading but in movies, it doesn’t work exactly that way. Themes are what is focused upon but never stated in movies similar to books in their respective plots; in Lion King, for example, they stress that you must “conquer your worst fears as it will come back” when the King comes back to confess his crime of “killing” his father – this is something, a lesson, in which the movie conveys when it leads to that climax. Many movies may easily