Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly, and with a strategy of concentrating on customer needs by providing exceptional in-flight service, the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s, SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
History Singapore Airlines, one of the best airlines in the world, began with the incorporation of Malayan Airways on May 1st, 1947. This incorporation was made by the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways. On April 2nd, 1947, a Malayan Airways flight was chartered by five businessmen from Singapore’s Kallang Airport to Kuala Lumpur, and the flight was made using an Airspeed Consul twin- engine aircraft. After this chartered flight,
Singapore Airlines training programs were like no other, they were very demanding and rigorous, requiring candidates pass testing along with other rigid criteria and policies that were consistent with their advertising campaign, such as hairstyle, makeup and limitations set on the amount of jewelry one could wear (Wyckoff, 1986a). While the benefits package was impressive, some employees thought the way Singapore airlines treated their women and the older employees
Background of Singapore Airlines: Extracted from Singapore Airlines website “Singapore Airlines has come a long way since our founding in 1972, evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network spread over six continents, with our Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect
Done By: Goh Yvonne B0903175 Hong Jieying Whynn J1270310 Patrick Question 1 To analyse Singapore Airlines’ (SIA) capabilities, we have to look into the inside-out process of SIA that are the activities necessary to satisfy customer value requirement and also how they react with the ever changing environment. Financial management Since the founding in 1972, Singapore Airlines have delivered healthy financial returns and never post an annual loss. SIA have funds that are enough to
Singapore Airlines Limited is a national carrier of Singapore and well recognized airline for the quality of its service which has been iconized for “Singapore Girl”. Since April 2000 it is a member of Star Alliance, the network of world leading airlines, and operates in more than 60 destinations in 34 countries with the hub at Changi International Airport Singapore. There are four main operations of Singapore Airlines which are airline operations, cargo operations, engineering services and others
facilities can be used by SIA, but also the customers of other airline company. So those services in Changi airport are not unique for SIA. Airport service is valuable and important for SIA or other airlines company. Low unique and high valuable, then it is not SCAs. 2. Planes: SIA have 22% 747-400 aircrafts of total production in the world. These planes are greater flying range, better fuel efficiency and quieter cabin than other airline. High unique and valuable that SIA has strong competitive power
INTRODUCTION Singapore Airlines Limited (IATA code: SQ/ SIA) is the national carrier of the Republic of Singapore which operates from its hub at Changi Airport, Singapore. Singapore Airline is a prestigious member of Star Alliance which consists of airlines such as Scandinavian Airlines and Lufthansa. The Singapore Airlines group has also diversify to cover over 20 airline-related subsidiaries businesses ranging from aircraft handling to travel agency. Singapore airlines is also the world second
Singapore Airlines Recommendations to Management While performing the SWOT analysis, the several key issues are to be recommended to the management. These recommendations are intended to assist the Singapore Airlines in in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Today's airline industry. 1) The Singapore Airlines needs to keep its superiority and stay on top of the competition in the international market, despite the bad times associated
Q1. Who are the targeted customers of the company? The first targeted group of customers of Singapore Airlines are mainly people with income that can afford them to enjoy flight with excellent services and facilities. While the second group of people, mostly young adults, which have slightly lesser budget for flight tickets. They can choose to take the Tiger Airways, which Singapore Airlines holds some shares. Q2. What is the positioning strategy of the company? Four positioning
Singapore airline’s History can be traced back to when it was found in 1947 with Malaysian Airlines (known as Malayan Airways). Its first flight linked commenced from Singapore Kallang to various places like Kuala Lampur, Ipoh and Penang. Malaysian federation was formed in 1963 naming the company to Malaysian Airways and further changing it name to Malaysia-Singapore airlines (MSA) in the year 1966. In 1972 the MSA Company was split into two, Singapore airlines and Malaysian airlines system (Renamed
Singapore Airlines When we think about premium brands, we believe that the brand is worth to pay for. Excellence quality always come with expensive price is not always true; Singapore Airlines proved this statement is wrong. Singapore airline or SIA is a flag carrier of Singapore, was ranked as a second place in world airline award, voted by airline passengers from around the globe. SIA has earned a stellar notoriety in the furiously competitive aviation business for offering clients with excellence
Introduction Since 1972, when Singapore Airlines (SIA) operated separately from the former Malaysia Airlines Limited, SIA’s management had successfully differentiated the airline from its competitors due to its top quality service. Over the years, larger capacity aircrafts were introduced, offering faster and more comfortable flights with the extension of services to many destinations. Subsequently, Singapore Airlines commenced operations from the new Terminal 2 at Singapore Changi Airport on November
Deprecation at Delta Airlines and Singapore Air lines Depreciation helps match the expense of using long lived assets with the revenues the assets helped to produce> what means is that Delta ns Singapore pole Air line depreciates one of its airplanes, it is trying to match the cost of air flight to the revenue that air craft helped to produce. Because air crafts can be an item used for more than one income statement period, Delta and Singapore Airlines don't recognize the air crafts entire
excellent services makes Singapore Airlines (SIA) to become a world class service provider. The symbols of SIA is symbolised by the distinctive uniform of its flight stewardess, a sarong kebaya in batik material and it is reflecting its Asian heritage. 'Singapore Girl' also is a symbol of SIA. Since the Singapore Girl creation in 1972, she has been synonymous with Singapore Airlines, an durable symbol of SIA impeccable service standards. (Singapore Airlines, 2015)'Singapore Girl' who has traditionally
usage with many airlines, and although issues have occurred through the usage of the plane. They are all being solved in very innovative ways, again making the A380 the biggest and most successful super-jumbo jet in the world. Works Cited "A380." - Photos, Pictures, Videos, 3D View. Airbus, n.d. Web. 20 Nov. 2013. Bachman, Justin. "How the Airbus A380 Got a New Lease on Life." Businessweek.com. BLOOMBERG L.P., 18 Nov. 2013. Web. 1 Dec. 2013.5 Airbus A380: How the Airlines Compare." Busineesstraveller
since this airline was in one of the richest countries in the world, Switzerland. Swissair managed to establish itself as a quality airline throughout its home country of Switzerland and in Europe. Swiss Air celebrated its 70th birthday in March that year with no indications of what would happen in early October of 2001. Swissair was originated in 1931 from shareholders of two main Swiss airlines. The combination of these shareholders made the new company of Swiss Air. These two airlines were Ad
Even with its more recent founding in 1970, Airbus still has a roughly even market share of aircraft as Boeing, which was founded in 1916. Each aircraft manufacturer each has their perks and they both have their disadvantages. Boeing and Airbus each have a similar safety record within the past six years. Comparing each aircraft manufacturer in its entirety does not accurately represent the safety information of Airbus or Boeing. To be able to differentiate each aircraft manufacturer, we need to
According to the Federal Aviation Administration (FAA) aircraft certification, “a large aircraft refers to an aircraft of more than 12,500 pounds which is the maximum certificated takeoff weight.” The heaviest and largest aircraft in the world have a maximum takeoff weight of over 600 tons. Since larger aircraft have greater capacity, as well as advanced technological features, airport management needs to make changes that cater to their operation. The first reaction of management at large airports
Singapore Airline was established on 1972. At the very beginning, it was a part of Malayan Airways Limited (MAL). Their first flight is on 1 May 1947 with the schedule flight to Kuala Lumpur, Ipoh and Pulau Pinang once a week from Kallang Airport. On 1970s, they offer a choice of meals, free headsets and drinks in Economy Class. In September 1963, MAL changed their company name to Malaysian Airways Limited. After 3 years, Malaysian Airways Limited become Malaysia-Singapore Airlines (MSA). MSA was