Analysis Of Singapore Airlines

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Singapore Airlines Limited is a national carrier of Singapore and well recognized airline for the quality of its service which has been iconized for “Singapore Girl”. Since April 2000 it is a member of Star Alliance, the network of world leading airlines, and operates in more than 60 destinations in 34 countries with the hub at Changi International Airport Singapore.
There are four main operations of Singapore Airlines which are airline operations, cargo operations, engineering services and others which include training of pilots, air charters and tour wholesaling and other related activities along with its subsidiaries SIA Engineering Company Limited , SIA Cargo, Silk Air and Scoot. The Company consists of 101 aircrafts. (Center for Aviation CAPA website, 2014)
After separating from Malayan Airways it continued its activities as Singapore Airlines from 1972. Without having local destinations to fly it had …show more content…

As a flag carrier Singapore Airlines will be directly affected by Singapore’s economic conditions and in the major countries where it operates as the airline business is not a one country business especially for SIA which has only international market to fly. However as a Singapore based company it is mainly affected by Singapore’s economic factors.
Social factors include trends in demographics such as population size, age, and ethnic mix, as well as cultural trends such as attitude toward something. Singapore’s population is very diverse as may people come here to work or study, many tourists and travelers are seen on the streets of Singapore everyday which can guarantee regular customers number for Singapore airlines. Moreover its own citizens are often study and work abroad which again shapes the sociocultural factors for profitable operating of Singapore

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