Sustainability And Managers

1494 Words3 Pages

Sustainability has become a major issue during the past years. Adams (2008) commented that population become increasingly concerned about the values of the organizations they choose to work for - and buy goods and services from. This forces manager to implement goals associated with sustainability to ensure employees are motivated also to keep customer satisfaction of their product/service. An example of these goals is the one made by Canon. Canon created what they call Canon Group Environmental Charter that is based on a corporate philosophy of “achieving corporate growth and development while contributing to the prosperity of the world and the happiness of humankind” (Canon 2007). In it’s report the World Commission on Environment and Development defined sustainability as meeting the needs of the present without compromising the ability of future generations to meet their own needs (WCED, 1987). Inevitably, corporations around the world began to include the sustainability factor into their decision-making. It certainly then will affect the managers in that certain corporation. This essay will try to explain how managers react to sustainability and how it affects the four functions of managers. As well as giving an example of a corporation that have taken sustainability into consideration in a form of corporate responsibility. As managers coordinate the work of his/her subordinates to achieve better efficiency and effectiveness, they perform certain functions in the corporation. Although they differ in a way in every corporation, the four functions of a manager are as follow; planning, organizing, leading, and controlling (Huszczo, 2004, p. 26). Managers that are performing the planning function set goals, they also identify the procedures in accomplishing the goal or the strategy to achieve the goals, and determine the timeframe in which those procedures have to be finished by (Huszczo, 2004, p. 26). After the planning function, a manager then will organize his/her subordinates. A manager that are performing the organizing function will then expand on the procedures that the team have to take in order to complete the goal. He/she will also assign who, when, what, and how the task will be done (Robbins et al. 2006, p. 11). Managers will be affected by the issue of sustainability in a sense that they have to incorporate the sustainability issue into their planning stage. They will have to put out clear goals such as reducing paper usage, or/and decreasing the carbon emission of the workplace. Another case that could happen is if a manager wants to increase brand awareness, what they could do is start doing environmental awareness program that can increase their brand awareness.

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