Leadership and Management at the Coca Cola Company

2211 Words5 Pages

Leadership and Management at the Coca Cola Company

Business is an economic institution whose goal is economic

Survival and whose activities are dominated by the profit motive.

Its primary purpose is to create and satisfy a customer and make a

profit. To achieve this purpose, business must be skilfully managed.

Management is defined as the art of conducting and supervising a

business or as using judgment in business affairs. A manager is one

who actively directs, controls and manipulates his or her business

environment in a manner that takes account of the risks involved in

order to realize monetary gain.

Successful business leaders have stressed that good management skills,

whether in a large corporation or in a one-person business, are vital

to the success of a business. Many small business people may be good

at launching their venture, but weak in managing the development and

later stages of the business.

DIFFERENCES AND SIMILARITIES BETWEEN A MANAGER AND A LEADER

Leadership is just one of the many assets a successful manager must

possess. Care must be taken in distinguishing between the two

concepts. The main aim of a manager is to maximise the output of the

organisation through administrative implementation. To achieve this,

managers must undertake the following functions:

* Organisation

* Planning

* Staffing

* Directing

* Controlling

Leadership is just one important component of the directing function.

A manager cannot just be a leader; he also needs formal authority to

be effective. In some circumstances, leadership is not required. For

example, self-motivated groups may not require a single leader and may

find leaders dominating. The fact that a leader is not always required

p...

... middle of paper ...

...f management style involves empowerment. In this management

style individuals and teams are given responsibilities and decisions

to make, usually within a given framework. If anything wrong happens

then the individuals and teams are then held responsible for the

decisions that are chosen. With this type of management style it

allows the manager to feel comfortable with other people in the

organization making some of the decisions. Democratic managers will

often want feed back from their employees on decisions being made.

Democratic leaders listen and act on the opinions of the group. This

type of management is good as it makes the employees happy and

productivity is high. This is very good because employee's thoughts

and suggestions are listened to by the business. This makes the

employees seem as if they are respected and that their thoughts are

valid.

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