Sustainability: Benefiting the Bottom Line?

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Recommended: Contrast qualitative vs quantitative research

When needing to understand the true issue and coming to a valuable solution, time may be considered an enormous issue as implementation of a solution may require quick action. Quantitative research As indicated, research requires a process in order to collect data and analyze the data to come to a correct conclusion. Quantitative research is different from the qualitative research as researched above. Quantitative research focuses on amounts or quantities of one or multiple variables (Leedy, & Ormrod, 2010). To further explain, Fischler (2010) states, “a type of educational research in which the researcher decides what to study; asks specific, narrow questions; collects quantifiable data from participants; analyzes these numbers using statistics; and conducts the inquiry in an unbiased, objective manner” (p. 12). In order to utilize this philosophy, the problem needs to be clearly identified, data needs to be collected and analyzed in order to come to a solid evaluation or conclusion. Chosen research methodology The chosen methodology to observe if sustainability programs increase an organizations bottom line will be the use of qualitative research or case studies. The research completed to back the chosen method is illustrated below: (Leedy, & Ormrod, 2010, p.99). The case studies indicate a high ability to work with individuals and have inductive reasoning and a need for strong attention to detail. The available literature is extremely controversial on sustainability programs and how it has an effect on the bottom line of an organization. The qualitative research approaches make sense for the economic dilemma organizations face with the implementation of sustainability programs. However, there is a general limitati... ... middle of paper ... ...13). Sustainability Is about Long-Term Thinking, Planning & Profitability, Part II. Environmental Leader. Retrieved from http://www.environmentalleader.com/2013/09/12/sustainability-is-about-long-term-thinking-planning-profitability-part-ii/ Schroeder, H. (2012). The art and science of transformation for sustainability. Journal of Asia Entrepreneurship, 8(2), 131-148. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/1285650445/9560AABFD6AC4352PQ/1?accountid=28180 Starbuck, S. (2012). The not-so-odd couple: The CFO and sustainability. Corporate Finance Review, 17(2), 5-8, 10. Retrieved from http://search.proquest.com.proxy1.ncu.edu/docview/1434979666/fulltextPDF/22A89E19CB425DPQ/13?accountid=28180 Zikmund,W., Babin, J., Carr, J., & Griffith, M. (2013). Business research methods. Mason, OH. South-Western, Cengage Learning. ISBN: 9781111826925

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