Four Components of a Legally Astute Social Media Marketing Manager

1601 Words4 Pages
bulb-icon

Recommended: Benefits and negative consequences of using social media

With the advances in technology constantly changing companies have to find better ways to market their products to consumers. The explosion of Facebook has given companies a way to market products to consumers. Examine how a legally astute manager can use social media to his advantage. Review different forms of dispute resolution and determine which one works the best. What is the best course of action, the government can use to control consumer transactions that occur across state lines. Which branch of government can be the most effective at regulating consumer transaction via social media? Give an explanation of the agency relationship that exists between social media sites, and the businesses that use them.

Discuss four Components of a Legally Astute Social Media Marketing Manager

Facebook was created in 2004, it was originally for Harvard students. Since then, the site can be used by anybody thirteen, and up. In 2010 there were over 500 million users. Facebook was the most used social networking site in the world. Users can create personal profiles, exchange messages with other users, post pictures, and videos. There are four components that a legally astute manager must have in order to be effective. He must have a value-laden attitude. Know how to apply it in order achieve the success of the firm. Mangers must be able to use the law to create value, and also give the firm a competitive advantage over its competitors. The law is the guideline of how a business shall conduct themselves morally. This will indicate whether a manager used the law, to make sure that they have exceed the expectations of society, and that they have acted ethically, according to what is expected of them by the firm, and by the sta...

... middle of paper ...

...gency relationship that exists on social media sites is authority of electronic agents. They are computer programs that can be dispatched by the users to execute certain tasks. They can search for certain types of information. The user can agree by clicking on an acceptance box. The user can also provide an electronic signature when it is necessary (Bagley C. E., 2013).

Conclusion

A legally astute social media manager can take advantage of social media by taking the proactive approach. The type of dispute resolution that works the best is negotiation. The best way to control social media transactions is to use the Federal Communications Commence to police it. The branch of government that could regulate social media the best would be the Legislative Branch. The agency relationship that works the best with social media is the authority of electronic agents.

Show More
Related

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms

    Read More

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.

    Read More

  • Marketing Usage of Social Media for Customer Engagement: A Wells Fargo Case Study

    1855 Words  | 4 Pages

    Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.

    Read More

  • Marijuana Advertising Ethics

    1075 Words  | 3 Pages

    Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily

    Read More

  • Social Media And Nursing Essay

    515 Words  | 2 Pages

    People can share information, learn about brands, products, and services of a company. Social media allows individuals to search different websites, compare prices and experience online shopping even though everyone is not an online shopper. Nevertheless, there are several avenues open having access to social media. There is the availability to keep up with the different trends, take advantage of promotions and the opportunity to engage in multiple organizations. However, social media can be used as a tool for exchanging knowledge among peers as well as provide an outlet for networking and allow people to social interact online or on a professional level.

    Read More

  • Impact of Social Media on Society

    1077 Words  | 3 Pages

    Technology has come a long ways from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier. The influence of technology has made an impact on social media. Social media has impacted the society in many ways. Whether it is the life of an individual to how successful a company is going to be. Social media is not just about tweeting about what you just accomplished or instagraming what food you are about to eat at a very nice restaurant. The uses of social media is way broader. Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society has certainly come from a long way. Social media is influencing consumers in what they are going to buy next. Social media is helping businesses to become more aware of their impact they have on they customers. Social media has a big presence for an individual and a business. This research paper is going to be over how social media impacts an individual. Then it is going to be about how much of an impact it has on businesses. Afterwards it is going to go over the pros and the cons of social media in society. Then this research paper is going to conclude on where social media is heading towards in the near future and so on.

    Read More

  • The Internet and Social Media

    923 Words  | 2 Pages

    Although social media has provided todays society with instant forms of communication and ways to connect, it also created a new standard for living and has caused problems for many groups of citizens in all walks of life and has caused society to re-think its usage. There are two views about social media, either. It is a positive addition to society and its benefits outweigh the risks, or that social media causes more harm than good and it’s usage should be limited. Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and helps businesses attract new business and correspond more quickly with their existing customers.

    Read More

  • Social Media In Africa Essay

    1539 Words  | 4 Pages

    Gómez and Assaad (2011) in their article posed some challenges faced in social media marketing. The article argues that as much as users and customers can praise and share the good of the company, they can equally share the bad (pg.20). There is so much competition among businesses today. While they are trying to reach brand awareness, they are also on the lookout for loop-holes in other companies. Consumers want to be satisfied and anything less than that is a breach of their satisfaction. They comment and share their experiences as it is. It also points out that privacy and personal issues have to be dealt with. These are challenges that can be dealt with by the businesses that are involved in the marketing. They may not entirely be solved but they can be managed from the companies

    Read More

  • Social Media for Business Communication

    1104 Words  | 3 Pages

    Mr. Alan Wilson is a business professor for the University of Strathclyde. The author is an expert because of his education and experience. Wilson summarizes the book The Business of Influence, explaining the importance of all employees taking responsibility in the use of social media and how employees are all influencers. This article will help the paper explain how all employees are influential.

    Read More

  • Social Media and its Impact

    1467 Words  | 3 Pages

    People are able to communicate anytime with each other without fear of disrupting anyone. People can’t call each other at two in the morning, but they can send each other an email or comment on some’s profile picture. That makes people more connected and more involved in each other’s lives. “Social media tools can be a gre...

    Read More

  • The Uses And Gratification Theory Of The Internet

    738 Words  | 2 Pages

    The Internet users might have a profile (sex, age, education level, etc) to receive the most appropriate information according to their needs. The contemporary benefit of technology innovation is that automatically the “sender” has the chance to deliver the more appropriate message according to the needs of the user (Burns. 2016). Social media (Facebook, Instagram, Twitter, Linkedin, etc.) gain ground on a daily basis, and stakeholders have particular benefits by using them (Internetlivestats.com, 2017). To interpret the definition of social media, it is mandatory to understand the structure of the Social media. As (Kay peters 2013)

    Read More

  • Importance Of Government Control Of Social Media

    997 Words  | 2 Pages

    Today, social media has become an integral part of our lives. Social media usage refers to the online communities in which users can share content and interact within. With the widespread nature and freedom of social media, come negative impacts like the utilization of social media to spread inappropriate material, proliferate hate-speech or instigate unrest. Therefore, the need to control social media becomes increasingly essential. Control of social media refers to restrictions or regulation of social media, implemented by governing bodies through means such as legislation or censorship. At a national level, governmental control of social media is a necessary measure to ensure social and national stability. While on a societal level, mediators

    Read More

  • Essay About Social Media Marketing

    1027 Words  | 3 Pages

    Internet has become a vital element in people daily lifestyles. People use smart phones, tablets, laptops or computers to access Internet. By the first decade of the 21st century, many Internet users use faster broadband Internet access technologies. As the Internet users grow, one of the Internet phenomenons that can be seen is social networking. Basically, people use social media to interact among people where they create, share or exchange information in virtual communities and networks.

    Read More

  • Impact Of Social Media Essay

    646 Words  | 2 Pages

    In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/

    Read More

More about Four Components of a Legally Astute Social Media Marketing Manager

Open Document