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Media Advertising - Women in the Media - Women in the Media   The Psychological Power of the Media to Trap Women in A Role. The power of advertising to change, shape and mold the public's opinion has had a major impact on the lives of women. Women are the main target for many advertisements and are used in many forms of advertising. The media has historically used propaganda to define who women are and what they should be. The time period following WWII maybe one of the greatest examples of how completely media can control the ideas of the society on a specific group of people....   [tags: Exploratory Essays Research Papers] 891 words
(2.5 pages)
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Advertising to 40+ Women - Advertising to 40+ Women We here at More feel it is time to change the representation of older women in the world of advertising, starting first with our own publication. In order to find answers to the problem of women over 40 lacking a voice and presence in magazine advertisements, we have enlisted the help of several advertising agencies. Each company was asked to devise a unique plan of action to better included mature women in our ads. The following three advertising agencies—GSD&M, Kaplan Thaler, and Dimassimo—have been selected because their individual approaches to our dilemmas were most successful in their accurate portrayal of older women....   [tags: Essays Papers]
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1174 words
(3.4 pages)
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Domestic Violence in Advertising - Domestic abuse is a very important issue. Someone can be abused physically, mentally, and verbally. These 1950’s Ads show woman being abused mentally and physically. Even though the ads aren’t explicitly promoting abuse, they use abuse to help sell their product. The ads argue that women are inferior to men because one shows a woman basically slaving over her husband and in the other one the husband is beating his wife. The image of the husband spanking his wife because she hadn’t been buying the fresh store-bought coffee is in black and white....   [tags: Violence Against Women Essays]
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752 words
(2.1 pages)
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Women Athletes of the 1920s - ... It was believed that women could not handle the stress of the competition of playing sports. A very popular stereotype of the time was that women were too fragile to play strenuous sports. Some people believed that competitive sports did not promote feminine values, and participation in sports made a woman less-feminine. However, “by the 1920s a certain degree of athleticism and competence at sports was considered desirable, even necessary, for young American women” (Wukovits, 200, p. 180). Warnings were made about athletic competition harming female participants, both physically and psychologically....   [tags: Sports, Upper-Class Women] 1655 words
(4.7 pages)
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Fallacies In Advertising - Fallacies in Advertising According to Bassham et al. (2002), a logical fallacy is “an argument that contains a mistake in reasoning” (p. 140). There are two types of logical fallacies, fallacies of relevance, and fallacies of insufficient evidence. Fallacies of relevance happen when the premises are not logically relevant to the conclusion. Fallacies of insufficient evidence occur when the premises do not provide sufficient evidence to support the conclusion. Though there are several logical fallacies, four logical fallacies commonly found in advertising are amphiboly, appeal to authority, appeal to emotion, and non sequitur....   [tags: Marketing Advertising Fallacies] 969 words
(2.8 pages)
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Bella Dental Advertising - Dental hygiene is a widespread communal need that exists in the marketplace. We have created two great advertisements that will help your company, Bella Dental, increase traffic and raise revenue. As you will see in the print advertisement and internet banner, we combined the basic information you provided with further research we completed to ensure the advertisements created are the best match for your needs. For example, we found that 89% of Americans regularly visit a dentist, more specifically 92% in your area....   [tags: Internet Advertising] 1278 words
(3.7 pages)
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Nudity and Sex in Advertising - Nudity and Sex in Advertising I have chosen to research and write about the controversy of nudity and sex in advertising in the United States of America. Many people oppose advertising that uses sex and nudity to sell products, while others believe that there is nothing wrong with sex or nudity displayed in adverting. For my final research paper I have chosen to argue with the side that believes it is okay to advertise usually nudity and sex. Countries in Europe use full frontal nudity and sex to sell products all the time and not as many people are offended by the advertisements compared to people in America....   [tags: Advertising Advertisements Media Essays] 1571 words
(4.5 pages)
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Does Sex Sell? - ... Which leaves some humans cheated in a way since advertisers are taking advantage about our natural animal instincts. Sadly, these industries did not create our view about sex in society. It is simply within our human nature. (Harrison) Does sex sell is a question that has been debated for years, ever since it was proven by many companies that was close to bankruptcy. Companies that experienced the advantages of putting explicit images for some sexual innuendo of both men and females include Jovan Musk Oil, Herbal Essence, Axe, Calvin Klein, Victoria's Secret, and Pepsi to name a few....   [tags: Advertising ]
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976 words
(2.8 pages)
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Advertising Ethics - Advertising Ethics Dittrich, Liz Ph.D. “About-face Facts on the Media”. About Face. 1996-2004. This article talks about how advertising promotes the cultures current for body shape and site and the importance of beauty. It talks about women’s magazines and how they include so many adds for weight loss and how many girls own Barbie dolls. The piece also talks about how all of these adds effect people and to what extent they effect people. The author of this piece is the director of Research and Outreach for About- Face and has a doctorate in Clinical Psychology....   [tags: Article Reviews Essays] 2111 words
(6 pages)
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Sex In Advertising - SEX in ADVERTISING – a revealing exposé SEX: an Emotional TRIGGER Sex, in general, is a controversial topic that usually attracts a lot of attention, which makes it highly exploitable for the attention craved advertisers. Sex is a means to “gain consumers’ attention” (Belch & Belch 2007). So then, what makes it so special. Why is it so appealing. At its roots, sexual appeal is an emotional trigger. Brayan (2003) describes emotion as ‘the soul of advertising’. And in terms of advertising, there are countless emotions that an advertiser can tackle to help deliver the message in which he or she so desire to register into the audience’s mind....   [tags: Marketing] 2208 words
(6.3 pages)
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Sex in Advertising - Sex is everywhere in our society. It is on TV, magazines, radio, billboards, and basically anywhere you look today. People cannot get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because 'Sometimes people listen better with their eyes' (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work....   [tags: Papers Media Ads Sex Appeal Essays]
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1443 words
(4.1 pages)
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Radio Advertising - Radio advertising would be impossible without the radio. Radio waves were discovered and studied by Heinrich Hertz in 1867 (Schoenherr, 2001). Guglielmo Marconi invented a transmitter in 1894 and formed the first wireless telegraph and signal company in 1897 (Schoenherr, 2001). Reginald Fessenden of Canada invented the continuous-wave voice transmitter and sold it to Westinghouse in 1910. Several amateurs began to broadcast information from music to news over the airwaves as soon as crystal radio receivers became available from 1912 to 1921 (Schoenherr, 2001)....   [tags: Radio Marketing Ads Advertisement] 1701 words
(4.9 pages)
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Semiotic Analysis of a Advertising Image - ... Denotation is described as the defitional, obvious or commonsense meaning of a sign, or, from another point of view, what the dictionary attempts to provide. Often, the role of the denoted message is to naturalize the connoted one. ‘That is, the work of interpretation, or grasping the connotation of the image, is underlain and held together by the brute fact of the syntagm of denotation: the conjunction of the objects in the scene is natural or given, because it requires no translation, no decoding (Barthes,1964a: 51) Analysing the advertising from a denotative point of you, I can say that it contains both text and image and I will talk about each of them, because neither should be ignored....   [tags: Marketing, Media, Informative] 1458 words
(4.2 pages)
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Advertising business aspects - Advertising business aspects Advertising business aspects. Not in this world. How can advertising be ethical when we live in a society that says sex sells. The less you have on the better the ad is. Then we also live in a time that still portrays most minorities in stereotypical roles. Most minorities are still seen as second-class citizens in some advertisements. I think until advertisements depict women and minorities in a better way, advertising will never be ethical. Women are seen as insurance to an advertiser to sell their product....   [tags: essays research papers] 981 words
(2.8 pages)
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Advertising Dissertation Paper - The purpose of this dissertation paper is to explain the ideologies behind advertisements, and to explain the uses of semiotic terms. Ads are deliberately constructed by companies, to connote certain things in order to appeal to their target audience as to sell their products. To understand these connotations it is necessary to deconstruct the ads. Three ads have been chosen for the brand Christian Dior for both fragrance and fashion in order to explore their meanings. The thriving, highly successful designer label Christian Dior opened its main house of couture in 1946 in Paris; by 1958 there were stores in over fifteen countries....   [tags: Advertising Targeting Marketing] 1531 words
(4.4 pages)
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21st mainstream Hindi fiction film and advertising - ... The urban elite lifestyle of post-liberation India is thus predicated on the desire for wealth. This consumer purchases luxury goods and entertainment through an impulse rather than out of necessity for survival. This behavior, displayed in music videos, film songs, and advertisements “celebrates an ethos of happy cordiality between generations and between East and West” (Juluri 2002: 372). Consumers of desire help unify the world of the urban elite through their modern practices of consumption beyond necessity....   [tags: Marketing, Sexual Appeal] 2338 words
(6.7 pages)
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Axe: Taking the Youth of the Nation By Surprise - ... “It is a disgusting and offensive commercial. Garbage like that should be shown on HBO or some other venue of scum to the moral and sexual deviants that it appeals to. One good thing about living in a Muslim country is that people who make commercials like this one are dealt with by the religious police by being put under the jail and flogged”(Dragon,2010). This quote was from a blog in which members where outraged by the “Balls Cleaning” Axe commercial. This commercial has attractive a lot of negative publicity and has resulted in many viewers really changing their mind on purchasing Axe products....   [tags: Advertising ]
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(2.5 pages)
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Advertising's Flaws - Every day, people in America go through each day in their respective different walks of life. While everyone may have their own individual experiences and encounters, almost everybody sees a variety of advertisements every day of their life. In fact, some studies suggest that the average American encounters more than 500 advertisements each day from a number of sources in the media (Fowles 723). Advertising itself has become some of the most pervasive media in our society. Since World War II, modern advertising has evolved to become the single largest contributor of apathy and numbness, lies, and materialistic views to our society....   [tags: Business Marketing] 1577 words
(4.5 pages)
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Sketchers Advertising - Sketchers Advertising Advertising is used to inform people about products for sale and to encourage people to buy them. It is a way of telling people about different products that companies are selling. Things are advertised differently depending on whether they are in the newspaper, on television, on the radio or in magazines. The purpose of advertising is to encourage people to buy that particular product rather than another product. There are different forms of advertising. These are: industry and commerce, to sell goods and services and to give information about a certain product....   [tags: Business and Management Studies] 880 words
(2.5 pages)
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Advertising Today - For Class Meeting Four Advertising Effects Paper For: SOC 105 Introduction to Popular American Culture Advertising Effects Our learning team got together and went through the advertisements in the Sunday paper. We ended up choosing three incredibly different products and advertisements to write on. The first one is advertising Relpax, which is a migraine medicine. The second one is Colgate whitening gel. The third one is Johnson’s Bedtime cream wash and bedtime cream....   [tags: essays research papers] 1034 words
(3 pages)
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Advertising Analysis - Missing Appendix/Ads Advertising Theory and Practice ASSESMENT 1 Advertising analysis The message of the Ad Background The ad campaign by OPSM is selling contact lenses, but more so informing potential customers of the ability to have a free comfort trial. The magazine ad (appendix A) is 1/3 page size placed on consecutive pages creating a flowing story style. The TV ad (Appendix C) plays for 56 seconds and would be shown in prime time slots. There is also a mail brochure Appendix B); this would be sent to existing contact lenses customers that are on file....   [tags: Business Marketing] 1714 words
(4.9 pages)
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Advertising Analysis - We see them in the subways, bus stops, magazines, and television, but what do they mean. How do they manage to catch our attention. Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko). Steve Madden ads usually feature women with absurdly large heads and hourglass bodies which try to force the audience to wonder what the ad is about. One of these odd ads appears in the March/April 2001 issue of Twist Magazine....   [tags: Adverts, Advertisements] 519 words
(1.5 pages)
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violence and women - Violence and Women I thought that our discussion went well. We had a small group of about six people but three of us were leaders so we had a lot to talk about. Each of us went around and asked one question because we did not have time to discuss them all. But that did not matter because the other leaders had similar questions to mine. I was able to retrieve different responses from the others in the group for three out of my four questions. My first question asked why rape was so much more common among college students than among the whole rest of the population....   [tags: essays research papers] 592 words
(1.7 pages)
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Media Advertising - The Army Advertising Campaign Targets You! - The U.S. Army Advertising Campaign Targets You. The United States Army recruitment campaign slogan of "An Army of One," is reminiscent of the legendary Musketeer's code. These men protected the king and lived by the phrase "One for All and All for One." To the Musketeers this represented the power they found in unity as well as in individuality, combined. This relationship, though somewhat subtle, is simply a play on the recent felt need of many to serve and protect their country and freedom....   [tags: Exploratory Essays Research Papers] 2013 words
(5.8 pages)
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Regulations of Prescription Drug Advertising - Regulations of Prescription Drug Advertising This particular morning, Sheri*, a Northeastern senior, is able to get out of bed. With difficulty, she pushes past the chronic pain in her back and shoulder muscles and manages to get dressed. The clothes she wears are not the trendy, youthful clothes of a normal 22-year-old girl in college, but instead a baggy grey sweat suit that hides the nearly 20-pound weight gain she is still trying to work off. She covers her face in makeup to conceal the painful acne that has flared up once again....   [tags: Birth Control Health Medicine Essays] 1848 words
(5.3 pages)
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Advertising Durex Condoms in Egypt - Advertising and promotion: Egypt ranks very high among developing countries, with 324 radios per 1,000 people, 122 television sets per 1,000, and 40 newspapers per 1,000. However, high costs of broadcast media advertising present a major obstacle, even when regulations prohibiting advertising for pharmaceuticals are waived. Some broadcast contraceptive advertising did appear for government and NGO services, but not commercial services. Pharmacies depend instead on outdoor signs, reaching limited audiences....   [tags: Business Marketing] 817 words
(2.3 pages)
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association of kenyan women writers - The Association of Media Women in Kenya, AMWIK, is a national media association whose overall concern is to promote and represent interests of women in the media and women in general, particularly in as far as the media portrays them and in their efforts to participate equally in national development. The association was started in 1983 with the prime desire to promote the interests and advancement of women in the media. The organization is apolitical and is run on a voluntary basis by members who also work in various media houses in the country....   [tags: essays research papers] 750 words
(2.1 pages)
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The Feminist Movement - ... All Sasha has is her memories which lay in wait for her in the cafes, shops and bars she visits. Sasha does not trust the future. (Bowlby 1992, p36) However, Sasha begins to feel some human emotion for Renee, the young gigolo that she meets. Sasha is an intelligent, amusing, perceptive and witty character. Sasha is still coherent even after she has had too much to drink. Sasha gives a clear picture of the other characters and places in the novel. (Rhys 2000, p 62) At the end of the novel after avoiding feeling and close interaction, Sasha finally accepts the advances of Renee only to reject him at the moment of truth and instead welcomes the man next door whom she fears and dislikes....   [tags: Gender Roles, New Women] 2577 words
(7.4 pages)
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Bans on Cigarette Advertising Does NOT Stop Smoking - Bans on Cigarette Advertising Does NOT Stop Smoking      Since 1971, the cigarette industry has not been allowed to advertise on radio and television. However, the ban has not worked as well as it was planned to work. The reasons are that advertisements are not the primary reason that teens take up smoking. Another reason is that the industry has gotten around the ban by using forms of hidden advertising and corporate sponsorship. The industry has also heavily relied on the print media to advertise its product....   [tags: Argumentative Persuasive Example Essays] 1612 words
(4.6 pages)
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Freedom and Independence for Women in the 1950's - Freedom and Independence for Women in the 1950's Having invested 27 million dollars and eleven years of research, Du Pont de Nemours Inc. roused world-wide interest when the company displayed the first ever nylon stockings in the New York World Fair in 1938. Nylon apparel, including women's lingerie and foundation garments, soon appeared on the American market in wide varieties. Unfortunately, the quantities were limited. Women paid deathly high pre-war prices to obtain a pair of these famous nylons; they quickly became a symbol of status and wealth (Ewing, 111)....   [tags: Exploratory Essays Research Papers]
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755 words
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Free Narrative Essays - Advertising and Personal Values - Advertising and Personal Values I just discovered that I don't know anything about today's society. This of course came as a shock. I had thought that I was an informed citizen but I now know otherwise. this enlightenment came at great cost in time, and effort. The time was spent in watching television for an hour. The effort was to not lose my sanity for unlike any other hour of TV, this time I was forced to actually watch the commercials. The values that TV presents seem to be different than what I was taught as a child....   [tags: Personal Narrative Essays] 1266 words
(3.6 pages)
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Media Advertising - Societal Conformity and Advertisement of Cigarettes - Societal Conformity and Advertisement of PALL MALL Cigarettes Sloan Wilson did not publish The Man in the Gray Flannel Suit, a classic on 1950's middle-class conformity, until 1955. But, by July 1953, PALL MALL cigarette advertisers appear aware that "society seemed to reward those who lacked rough edges and eschewed eccentricity" (Blum 794). This conclusion seems justified by a TIME magazine advertisement. Here, these promoters apply this conformity principle and other advertising techniques to a specific socioeconomic group....   [tags: Exploratory Essays Research Papers]
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(2.7 pages)
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scent of women - The scent of women It is safe to say that most women like to smell good. Perfume holds the power that woman are what they wear. Women’s magazines everywhere show ad after ad about perfume and what she will be able to do once they wear it. However, not all women have the same tastes and interests. In order for perfume ads to be successful, advertisers cannot just use one kind of formula to appeal to attract women. Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year-old woman....   [tags: essays research papers fc]
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1446 words
(4.1 pages)
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Rhetorical Analysis of an Advertisement - Rhetorical Analysis of an Advertisement Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products....   [tags: Advertising, Marketing] 1072 words
(3.1 pages)
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Selling Products versus Images - Products or Images. What are they really selling. If an alien were shown an advertisement and asked to describe what product that particular company were selling, in most cases the alien would not know. The reason that the product itself would be unclear is that it is not actually being shown because the product is not what is most appealing to the consumer. The ideal or image that is most likely projected is the attention grabber. The fantasy that is being put forth by the company is what the consumer is really investing in....   [tags: Marketing Advertising Commercials Ads]
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Women’s Health - Women’s Health In his book Fast Food Nation: The Dark Side of the All-American Meal, Eric Schlosser explores the intense focus of advertising directed toward children, with gimmicks, Pokemon and Ronald McDonald, and the marketing of ever-larger quantities of food items to children, i.e., Supersize and Big Gulp. This emphasis of ever increasing quantities of high fat and sugary foods has resulted in juvenile obesity, early on-set diabetes, and premature puberty in young girls (Book Notes)....   [tags: Nutrition Diet Papers]
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Judging Women by the Covers of Their Magazines - Judging Women by the Covers of Their Magazines I believe that the answer to this question is no, we should not judge women by their covers of their magazines. Looking at the latest issue of Cosmopolitan magazine, a world-wide, best-selling magazine, all I see is headlines relating to fashion, celebrities, seduction and beauty designed to tempt the so-called modern women of today to buy this magazine over others. Even though I am thinking I have seen all of this before, I still find myself wanting to know the secrets that the front cover promises, but why....   [tags: Papers] 331 words
(0.9 pages)
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Deception and Exploitation in Advertising - Whenever we turn on the television, open a magazine, or flip on a car radio, we are directly faced with advertisements for every product that is imaginable. Advertisement has been taken to a hold new level. For instance, in order to sell a product, advertisers will exploit the consumer's most personal feelings. In a recent issue of Women's health magazine, was an advertisement promoting a famous weight loss product called, "Hydroxycut." The heading read in big red bold letters, " Have you ever looked at your body and wanted to cry?" This statement was formed to play directly on the emotions of individuals struggling with weight loss....   [tags: Health, Social Commentary] 325 words
(0.9 pages)
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Essay - 9 Advertising - In this vast contemporary society, many voices go unheard. Our society struggles to break free from the problems it presents to us. Problems such as the environment, human rights, animal rights, and peace among nations continue to exist. Organizations such as Greenpeace, Sierra Club, and Amnesty are 3 of the biggest associations to help fight and put a cease to the world’s troubles. Greenpeace is a non-profit organization, with a presence in 40 countries across Europe, the Americas, Asia and the Pacific....   [tags: essays research papers] 661 words
(1.9 pages)
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Advertising - Advertising 2.1 Overview of the themes First of all, it is important to understand what is advertising and others concepts of it. Advertising is defined as a paid-for form of non-personal communication that is transmitted through a mass media, in order to reach a diversity of audiences (Dibb, Simkin, Pride & Ferrell 2006, p. 538). Moreover, advertising also can be defined as any paid form of non-personal promotion transmitted through a mass medium, means that audiences are far more likely to be interested in the subject matter of the advertising carried by their chosen medium, and is described to be part of the marketing mix under the promotional tools (Brassington & Pettitt 1997, p....   [tags: Business Marketing Advertising] 1064 words
(3 pages)
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Advertising’s Positive Influences - ... Another example, “We glance at a picture of a solitary rancher at work, and “Marlboro” slips into our minds,” negatively influences one but captures attention (Fowles 540). Even though products are unneeded, advertising fulfills the need to nurture. Fowles defines the need to nurture as “the need to take care of small, defenseless creatures” (546). One successfully raises their family by accomplishing their need to nurture. Failing to accomplish this motive, “we could not successfully raise up our replacements” (Fowles 546)....   [tags: Advertising]
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Analysis of McDonald’s Corporation Advertising - Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce....   [tags: Advertising] 1431 words
(4.1 pages)
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Women and the War Effort in Britain, 1914-1918 - Women and the War Effort in Britain, 1914-1918 1. The two sources, D and G, show many differences. Source D is written by a man many years later than the period we are talking about. This is not first hand evidence. He may have gathered his information from accounts written at the time but he could have changed it to suit the angle from which he is writing. Also, he was a historian writing a broad outline about historical events and so was not specialist on women's rights which meant his work on this topic would be brief and maybe even superficial....   [tags: Papers] 1053 words
(3 pages)
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A Silent Epidemic: Eating Disorders among College Women - A Silent Epidemic: Eating Disorders among College Women For Jennifer Keagan, high school was a thrill. She was one of the most popular girls in school. She was valedictorian, homecoming queen, student body president, an honor roll student, and the list goes on. She always strived for perfection. Life was easy for Jennifer. She always got what she wanted. Unfortunately, this all came to a halt when it was time for her to face an all new reality: college. Jennifer was no longer around her friends and family....   [tags: Essays Papers]
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(4 pages)
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Modern Day Social Representations of Men and Women - Modern Day Social Representations of Men and Women Works Cited Not Included Aim The aim of this project is to identify and explain modern day social representations of both men and women found within a contemporary magazine aimed at a male audience, GQ magazine. This will be achieved by gaining a sample from several back issues of the magazine forming a female sample and a male sample....   [tags: Papers] 3275 words
(9.4 pages)
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DELL Online Advertising Campaign - ... First, online advertising enhances the instantaneity and interaction between customer and advertiser. “Online advertising is available 24hours a day and up to 365 days a year with the latest news” and Janoschaka called online advertising “interaction-orientated” (Janoschaka, 2004:47). Moreover, online advertising is lower cost than traditional advertising in most instances. According to Hyland (2001), the first online advertising began in 1994 with a quite low price. Furthermore, it is more flexible and diverse than traditional advertising which could combine with other marketing forms....   [tags: Marketing, Commercial Advertising] 1977 words
(5.6 pages)
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Women - ... Eastern Caribbean women have developed their own family model, which include non-marital relationships and freedom to travel for work. According to eastern Caribbean social norms poor women are expected to have children and support them financially. This results in women leaving their children with extended family and supporting them by working in distant places (99). During the Pre-1960s women migrant workers found employment as seamstresses, cooks, laundresses, and maids at labor camps located in the Panama Canal Zone, Cuba, and the Dominican Republic (100)....   [tags: History, Caribbean Women] 484 words
(1.4 pages)
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Women - ... Crimes of “Honor” which basically describes how Muslim women are punished for their families or community members because they considered to be dishonored by the victim. The authors of this manuscript also want to investigate how the legal system are linked with the crimes of "Honor“, and how to combat this problem from a socio-cultural perspective. The use of the word crime of "Honor" is closely linked to women and their behavior in society, and may think that women represent the honor of men....   [tags: Persuasive, Violence Against Women] 1633 words
(4.7 pages)
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Women - ... The assumptions of society are reflected through everyday life on all ends of the spectrum and are then also revealed on television news. The challenges women face as news anchor are all the more difficult because of the prevailing of men over women in the news industry. Men are convinced that males are more qualified than women in handling such a high position. If a woman doesn’t meet an overseer’s (who is usually a male) requirements, her job is automatically put in jeopardy. However, these expectations are usually not complied with since they are higher than needed to be....   [tags: Gender Roles, Inequalities Between Men and Women] 2444 words
(7 pages)
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In Film Advertising Aims and Objectives - In Film Advertising Aims and Objectives Study Rationale: • Effectiveness of In-Film Advertising • Consumer Behavior and Advertiser’s Behavior towards In-film Advertising Exploring product placement opportunities offered by the mainstream Hollywood and Bollywood movies, by understanding their nature, the audiences they serve and benefits the industry aims at with respect to the placed product. Study Objective: • To test the effectiveness of brand placement in movies both from the consumers and the advertisers perspective....   [tags: Film Movies Advertising Marketing] 1593 words
(4.6 pages)
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Ad Campaign: Clinique - Visual Essay “Till Warmth do us Part” “Will you marry me. “ I do.” I swear my love to you ‘til warm water do us part.” Well obviously this isn’t your typical marriage because we aren’t talking about your typical couple. This is the marriage between your lashes and the new Clinique Lash Power Mascara. Mascara strong enough to fight even the most common moisture you encounter during your daily routines, such as rain, sweat, tears, and humidity. Are the facts true, or does Clinique just have sweet advertisement skills....   [tags: Visual Essay Advertising Creative] 1329 words
(3.8 pages)
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Censorship of Televison Advertisiong - It's a Saturday afternoon and you are sitting in your living room where you just finished watching your favorite episode of Seinfeld. Shortly after the credits a commercial comes on, while watching you noticed it's the Chrysler advertisement that everybody at work has been talking about. The advertisement shows a small fairy flying around waving her wand and magically changing anything she is pointing it at into something nice. As the fairy is flying the new Dodge Magnum is driving by and the fairy starts after the vehicle trying to use her powers on it....   [tags: TV Advertising Guidelines] 1611 words
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Letter to the Tommy Hilfiger Advertising Manager - Letter to the Tommy Hilfiger Advertising Manager Dear Tommy Hilfiger Advertising Manager, “Just be you!” I’m sure one experiences a bit of their own nostalgia at the sight of the following phrase; anything from making new friends in preschool to being on a difficult job interview, “just being yourself” has always been said to be the best way to approach any uncomfortable situation. This is why an ad of yours that I have recently come across has significantly astounded me....   [tags: Advertising Marketing Business] 652 words
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Effective Use of Humor in Magazine Advertising - Effective Use of Humor in Magazine Advertising The purpose of a magazine advertisement is to attract the reader’s attention and hold it long enough for the reader to recognize and remember the name brand of the product being advertised. This is achieved, in many cases, by the use of a comedic image or phrase. These, hopefully, will cause the reader to sit up and look further into what just made him or her smile or even laugh. This technique is seen quite often in the pages of the latest issue of ArtByte magazine....   [tags: Media Advertising Promotion Essays]
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Changes of Women - ... What we need are laws to protect working people, to guarantee them fair pay, safe working conditions, protection against sickness and layoffs, and provision for dignified, comfortable retirement” (Equal Rights for Women, 1969). Shirley Chisholm, the writer of Equal Rights for Women clearly states how women need what men have and they do not need special privileges (Equal Rights for Women, 1969). Also, the President of the United States wanted to give women equal opportunities to be employed....   [tags: Vietnam Era, Roles of Women] 1001 words
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The New Republic - Women's Rights - In 1850 society the new republic altered the role of women by making the differences of men and women in society more noticeable, by giving them a higher status, and allowing them to demand more rights and think for freely. As the years dragged on in the new nation the roles of men and women became more distinct and further apart for one another. Women were not allowed to go anywhere in public without an escort, they could not hold a position in office let allow vote, and they could only learn the basics of education (reading, writing, and arithmetic)....   [tags: Women's Rights] 521 words
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Advertising - Advertising Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers. First off all, they claim that advertising provide information to consumers about the quality or the availability of several products. This is very important for consumers because they do not waste time for searching (search costs). If we suppose, that consumers want to shop at the lowest price shop but, they do not know which is the store with the lowest prices, then they gather information by reading and watching advertisements and TV commercials respectively or by visiting several stores....   [tags: essays papers] 1091 words
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Advertising - Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. The objectives that are met by promoting are to move the target market through the following phases: Unawareness -> Awareness -> Beliefs/Knowledge -> Attitude -> Purchase Intention -> Purchase It is believed that consumers cannot skip over a phase, but they need to move through them. Promotion is used to move the target market from one phase to another to finally purchase....   [tags: Business marketing Promotion] 1375 words
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Advertising - For this newspaper report I have selected two ads for trips to Greece in the Greek newspaper, the Orthodox Observer. The travel agencies here are "MARKOS TRAVEL SERVICE" and "PHAROS TRAVEL". Both ads offer trips to Greece with really good deals from all over the United States. "Markos Travel Service" offers non-stop flights on Jumbo 747 with Olympic Airways and says that it has unbelievable low rates from anywhere in the United States. The prices at "Markos Travel Service start from $289.00 the one way ticket which departs from New York (JFK) and arrives in Athens Greece, and the round trip ticket starts from $489.00....   [tags: essays research papers] 409 words
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What the Women Want - ... The workers would shed light on the social circumstances and therefore the needs of the patients to the health care professionals so that could deliver optimum health care. These workers should be stakeholders and be able to shift health policies that can be more sensitive to Aboriginal women’s’ needs. This decision making ability should be augmented to their hospital intervention capacities. Cultural Safety and Social Justice Social justice is an expectation of nursing practice. It is not heavily emphasized in current curriculum foci of nursing institutions....   [tags: Health Policy, Aboriginal Women] 1367 words
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Women Hollering Creek - ... The Arroyo became a possible voice for Cleofila, since she has not yet had the courage to voice herself. Throughout the story there are phrases that would indicate the water of the Arroyo as a much-needed force in her life. These phrases are: it rolls across the surface of the tongue, it gurgles in the throat, the hollow roar of the interstate; it bubbles and rises, all can be seen as the voice Cleofila wishes to have. Cleofila in the story has an attraction to the love and passion portrayed in the telenovas she admired of so much....   [tags: Women's Studies, Pain, Anger] 1005 words
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Women's Rights - Women had it difficult in the mid-1800s to early 1900s. There was a difference in the treatment of men and women then. Married women had few rights in the eyes of the law. Women were not even allowed to vote until August 1920. They were not allowed to enter professions such as medicine or law. There were no chances of women getting an education then because no college or university would accept a female with only a few exceptions. Women were not allowed to participate in the affairs of the church....   [tags: Women's Rights Movement] 467 words
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Women's Suffrage - Women's Suffrage Women’s Suffrage is a subject that could easily be considered a black mark on the history of the United States. The entire history of the right for women to vote takes many twists and turns but eventually turned out alright. This paper will take a look at some of these twists and turns along with some of the major figures involved in the suffrage movement. Women's Suffrage Background The first recorded instance in American history where a woman demanded the right to vote was in 1647....   [tags: Women Vote Suffrage] 1075 words
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Women's Suffrage - People in this time viewed women as citizens, but only when it came to certain aspects. One of these aspects did not include the right to vote. The right to vote was for landowners or passed-down political power. By most of the authors in Chapter 10 (WRW, 276-294) women were looked at as inferior. Men have always been the strong one and they thought without man we would not be anywhere. Some even suggested that since the male had a penis he was automatically stronger than a woman who did not have one....   [tags: Women Suffrage Vote] 411 words
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Women of the Iliad - Women of the Iliad In the Iliad we saw women as items of exchange and as markers of status for the men who possessed them (Chryseis and Briseis, whom Agame mnon and Achilles argue over in Book I). We saw them in their normal social roles as mothers and wives (Hecuba, Andromache in Book VI). We saw stereotypical characterizations of them as fickle (Helen in Book VI), seductive, and deceitful (Hera in Book XIV). We see them as an obstacle that the male hero has to overcome or resist to fulfill his heroic destiny (Andromache's entreaties to Hector in Book VI)....   [tags: Homer Women Iliad]
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Domestic Violence Against Women in Canada - ... It seems to be becoming more thematic amongst the literature to include a male perspective in the victimization of intimate partners. For instance, when studying the effects that intimate partner violence has on the victim, it was noted that, "the lifetime prevalence of physical intimate partner violence (IPV) alone was 13.3% for women and 5.8% for men; the prevalence of sexual IPV alone was 4.3% for women and 0.2% for men; and the prevalence of psychological IPV was 12.1% for women and 17.3% for men" (Coker, et al....   [tags: Violence Against Women Essays] 2259 words
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The Acquisition of Women's Suffrage - The Acquisition of Women's Suffrage In this essay I will Asses the validity of the two views on why women over 30 gained the vote in 1918. Some people believe that women got the vote because of the struggle to gain the vote, for example the activities of the Suffragists and Suffragettes. Other people however, would argue that women got the vote due to their contribution to the war effort. Those people who believe that it was the activities or the campaign of the Suffragists and Suffragettes that earned women the vote in 1918 would argue that their activities made the public realise that women could be doing other things apart from looking after the children....   [tags: Women's Suffrage] 305 words
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Women's Perception of their Value in the Workplace - Women's Perception of their Value in the Workplace As the globalization culture spread out and covers the whole world. It almost changed the whole culture of the working environment all over the world. A few decades ago the number of working women was very few and they were reluctant to work outside the house. People also used to think that the appropriate position of the women is inside the house, but now the trend is changing .All the countries and nations are now realizing the importance of working women in their economy....   [tags: Women's Rights] 352 words
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advertisng vs, graphic design - There is one thing for certain I know, when I think about what I’m going to do when I get out of school and it consists of getting a job. Another thing I know for sure is that I want to go into graphic design and stay away from advertising. My degree is going to be in Advertising and Graphic Design but I think I want to stay away from the advertising and do the designing. Designing is something that I enjoy doing and hopefully I can find a job that makes me happy doing what I like. I decided to stay away from advertising because of a lot of reasons really....   [tags: essays research papers] 648 words
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Women's Social Status in the World - [Introduction] Women's status is a complex issue and a hard-to-define subject. Around the world, women's status in each society and culture varies in different ways. In some societies, women's status improved gradually, while in other, it declined or remained unchanged. What affects women's status in a society. In what kind(s) of society, /is women's status /is/ among the highest. And why. My research paper will focus on the relationship between women's status and the degree of stratification and wealth of a society....   [tags: Gender Female Women Woman] 1237 words
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Women and the Glass Ceiling - The glass ceiling is an invisible barrier in organizations that prevents many women and minorities from achieving top-level management positions. In 1995, the Glass Ceiling Commission released its first report and found that only 5 percent of the senior-level managers in Fortune 1000 companies are women. This report identified three barriers to the advancement of women and minorities: 1. Societal barriers exist that are likely outside the control of business. 2. Internal structural barriers are present that are under the direct control of business, including recruitment policies and corporate cultures....   [tags: Women, Corporations, Oorganizations] 806 words
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Women's Roles As Objects In Music - Women's Roles as Objects in Music This past week's readings were very interesting to me, largely because I pride myself on being somewhat of a popular culture aficionado, and the role of women in music is an intriguing idea to think about and reflect upon. The article "Greatest Hits: Domestic Violence in Country Music" was an interesting reflection upon women's transition in American country music. When I read it though, it struck me how the reading perceived as though domestic violence is not an extremely important issue still in the United States....   [tags: Women Females Music ] 1158 words
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Domestic Violence Amd Women - Domestic violence is a terrible problem that we all must face, not only the people who are victims. We need to stop this before the problem develops into anything bigger than it already is. The battered woman, it has been said, lives in a world of terror and her home is her prison (Berger, 1990, pg. 35). For many hundreds of years people weren't worried about domestic violence. In fact, a popular family journal, the Journal of Marriage and Family, did not include a single article on domestic from 1932 to 1969 (Berger, 1990, pg....   [tags: Violence Against Women Essays] 854 words
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Advertizing How They Make There Product Sell - Creators of Need In a dark, badly lit room without windows, two men stood facing each other. One was an older man with a big belly, clearly speaking in short German sentences and pointing to a map on the wall. Both of them were dressed in dark slacks, short-sleeved shirts and ties. One might get the idea that dress code was involved in this situation. In the next frame a young man cautiously, as for the first time, sat at the desk, which was facing a wall full of electronic equipment. On the desk, an eco-friendly fifteen-watt 80’s desk lamp barely gave any light....   [tags: Business Marketing] 1369 words
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Women In World War I - World War I is remembered as a soldier's conflict for the six million men who were mobilized and for the high military casualties compared to civilian deaths. However, it was also a total war, where the entire nation's population was involved. Everyone contributed to the war efforts from civilians working in factories making uniforms, guns, tanks and ammunition, to families with men at the front. Probably the most prevalent group that contributed a major role in World War I, were women. They took on many responsibilities not only at the home, replacing men in offices and factories but also serving in the arm forces....   [tags: History Women Female Role War] 1370 words
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Internet Advertising (Web Advertising) - Web Advertising It is questionable whether advertising on the Web is effective, researchers say. According to Natia Enligh and Michael Pierce, authors of “Advertising on the Web,” the Web has the ability to deliver a flow of information. “For advertisers especially, the Web has enormous potential, mainly because of its vast size and global reach. Today marketers and advertisers are wondering just how they can use the Web to have the greatest impact on consumers.” Advertising on the Web is effective because it offers an extensive amount of information and is interactive....   [tags: BTEC Business Marketing GCSE Coursework] 1060 words
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Sophocles' The Women of Tarchis - Sophocles' The Women of Tarchis Sophocles’s The Women of Tarchis tells the story of the desires that killed Heracles and Deianira, his wife. Heracles desires another woman, Iole, and, off stage, destroys her father’s kingdom so that he can have her and then sends Iole to his home. In response to this, Deianira, desiring Heracles to love her, and not keep another woman in their house, uses a deadly poison, which she believed was a love potion, hoping to make him love only her. Because of this, he dies, and she kills herself out of remorse....   [tags: Sophocles Women Tarchis Desire Essays] 1442 words
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Women in Sports - NCAA vs. AIAW - NCAA vs. AIAW Women have faced an uphill battle throughout the history of sports whether it is to be able to compete in sports, to attain equal funding for programs, to have access to facilities, or a number of other obstacles that have been thrown in their ways. Women have had to organize and administer their own sports structure rather than compete within the men's structure that existed. The sheer strength and determination of many women sports heroes is what propels women's sport to keep going....   [tags: Sports Essays Women] 686 words
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Women's Reproductive Rights and Marital Rights - Women's Reproductive Rights and Marital Rights: A Comparison of Twenty Countries As early as 1871, Elizabeth Cady Stanton recognized that suffrage alone would not guarantee women’s emancipation. Rather, she noted that in order for a woman to be a truly equal and independent citizen, she must possess the ability to control her own circumstances. "The pride of every man is that he is free to carve out his own destiny. A woman has no such pride" (DuBois, 1981:140). Through this recognition she acclaimed that women must have the ability to control their own lives, namely the ability to choose and control the uses of their bodies....   [tags: Women's Issues Compare Contrast]
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American Women's Changing Roles In Society - During the first half of the 19th century, women's roles in society evolved in the areas of occupational, moral, and social reform. Through efforts such as factory movements, social reform, and women's rights, their aims were realized and foundations for further reform were established. The occupational standings of women evolved in the first half of the nineteenth century. A new system of recruitment, the Lowell-Waltham system, emerged in Massachusetts. This new factory system brought in young, unmarried women to work together in a new form of mass production (C)....   [tags: History Women Feminism] 911 words
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