Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Racial discrimination and how it affects society economically
Racial discrimination and how it affects society economically
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Aspects refer to what one perceives after looking at a situation or a person. This factor has a great influence on the success of the night club business in terms of income generation, expansion and diversification, and customers perceptions as well as loss making. Due to an alarming rate of rise in the competition, many night clubs are diversifying their activities as well as the range of products and services to increase market share, and gain more customers (Hing 2006). According to Gale (1972) market share and business returns are two factors that are inseparable in that, the market share increase results in realization of profit of the business while a decrease in market share results in suffering of a loss to the business. Thus for a night club business to gain a large portion of market with relative to other businesses, the business will be obliged to increase its market share through: carrying out intensive service promotion and adjusting of service charges, creating customer competition through gaming activities and undertaking intensive advertising of its activities through various advertising channels for instance entertainment, sports and other services. Sales growth in a business is an indicator of the value of the business. This therefore needs to be boosted constantly to increase the net worth of the business. To increase the sales growth, several actions may be taken such as getting rid of un-performing employees, offering services in a unique way that no other person in the same business is able to offer and diversifying on the range of services offered as well as the products sold not forgetting the pricing of the same. The desire for leisure in form of entertainment and ones basic income uplifts the demand of... ... middle of paper ... ...suitable this leads to dislike of the premises by the customers and this has a negative effect in that, the market share declines and as a result the business suffers a loss. References Crockett, Grier, &Williams. 2003. “Coping with Marketplace Discrimination: An Exploration of the Experiences of Black Men”, Academy of Marketing Science Review [online]. Available at: www.amsreview.org/articles/crockett04-2003.pdf, [Accessed 20th October 2007]. Gale, B.T. 1972. Market Share And The Rate Of Return, Review of Economics and Statistics, Vol 54 pp 412-23 Hing, N. 2006. A History Of Machine Gambling In The NSW Club Industry: From community benefit to commercialization. Siegelman, P. (1998) “Racial Discrimination in “Everyday” Commercial Transactions: Walsh Disadvantaged consumers’ experiences of marketplace discrimination. Washington, DC: The Urban Institute.
... the future of black business in America. Just from reading this book and seeing the future of business and the commodification of black culture since its first publishing, most of the areas that the book touches upon have given accurate insight to how others have cashed in on black culture and how black business has evolved. An example that is evident is of George Foreman and his promotion of the Lean Mean Fat-Reducing Grilling Machine. Here is a black heavyweight boxer that is using not only his name and his former athletic prowess to endorse a product, but, one can say, also stereotypical blackness, with his affinity to unhealthy foods such as hamburgers and hot dogs, to promote a promote a product for Salton, Inc., a Jewish-founded company. Foreman, like Jordan, amassed a large fortune from his promotion of the grills but at the price of selling black culture.
Wilson created the atmosphere of not only binding black race with economical and social issues when there are other contributing factors as well. The plight of low-skilled inner city black males explains the other variables. He argues “Americans may not fully understand the dreadful social and economic circumstances that have moved these bla...
As the salespeople’s immediate supervisor, it is the primary responsibility of the manager to provide proper training to enhance the salespersons’ effectiveness and improve their skills. Given the importance of having a productive and enthusiastic sales team, the manager needs to develop and manage effective reward and compensation packages to ensure a highly motivated and satisfied sales force. Sales managers also ensure that the company 's standards of professionalism, image, and branding are consistent with the sales team’s interaction with company customers. The manager 's presence also makes customers feel valued as well as provide credibility on behalf of the company (Pilling, Donthu, & Henson,
Breaking into new markets helps the company grow and brings in new customers, which leads to higher profit margins.
Princeton, 1963. Hailstone, Thomas and Rothwell, John. Managerial Economics, pp. 93-95. Prentice Hall, 1993.
Though many may not want to believe it, young black men are stereotyped in the business world. These stereotypes can subconsciously cause disadvantages at the collegiate level, in internships and even at the professional level when competing for advanced positions. Sometimes, it is difficult for black males to receive positions over males of other races due to these stereotypes. Regardless of the fact that both may meet the qualifications, it is likely that the black male will fall short. Therefor, young black males must work twice as hard and go above and beyond just to ensure that we recieve the same opportunities as other males. Appearance also plays a major factor, when competing for high-level professional positions a black male with piercings or tattoos; which many young men have, may not represent the company ...
This research focuses on how corporations use Mainstream agencies (General Markets) to target African American consumers. Mainstream and General markets are defined as ad-speak for "White" as in general market agencies (Brandweek, 12/06/99). Also defined in Brandweek (12/06/99) is the word targeted which is ad-speak for "Ethnic/Urban" examples being Blacks, Latinos, and Asians. A majority of corporations have two main problems when targeting the African American community. First, most corporations use Mainstream agencies instead of hiring African American-owned agencies or hiring people who specialize in African American marketing. The African-American market is served by its own specialized media, and national studeis have shown that black consumers are more suscep...
Many individuals would define leisure as time free from paid work, domestic responsibilities, and just about anything that one would not do as part of their daily routine. Time for leisure and time for work are both two separate spheres. The activities which people choose to do on their spare time benefit their own personal interests as well as their satisfactions. While some people may enjoy one activity, others pay not. Leisure is all about personal interests and what people constitute having a good time is all about. Some may say that the process of working class leisure can be seen to contribute their own subordination as well as the reproduction of capitalist class relations. Self-produced patterns of working class leisure can lead to resistance to such reproduction. This leads to social class relations and inequalities, and the fact that it they can never be completely reproduced in the leisure sphere. This film Home Feeling: Struggle for a Community, gives some examples of the role of leisure within a capitalist society dealing with issues such as class inequalities, and how they are different among various societies.
Boser, Ulrich. "The Black Man's Burden." U.S. News & World Report 133.8 (2002): 50. Academic
"Gamblers Anonymous: Q and A." Gamblers Anonymous Official Home Page. Web. 12 May 2011. .
It must be noted that for the purpose of avoiding redundancy, the author has chosen to use the terms African-American and black synonymously to reference the culture, which...
Growing sales through service: TP came up with new methods to satisfy customers. Furthermore, employees got trained on acting in customers favour.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Pontiff, J. and Schal, L.D. (1998) “Book-to-market ratios as predictors of market returns”, Journal of Financial Economics, Vol. 49, No. 2, Pp. 141-160.
An important part of owning your own business is making sure that the profits are always going up. This includes the increase of customers as well as sales. There are numerous ways to ensure that a business keeps from either staying stable or decreasing in sales. One way for an owner to grow his business is through expansion, but expansion is not always helpful. A pro of business expansion could be