TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
• Management philosophy: TP only hires the best people and puts a lot of effort on development. This leads to an outstanding commitment and high flexibility. People who prove to be capable climb up or become even franchisees (Franchisees are therefore capable and skilled as well)
• Human resources: TP has a modern three step approach with recruiting, training and evaluating. They try to match the managers’ mentality to the TP strategy.
• Workforce Challenges: Unlike the competitors TP did not try to make pizza delivery as easy as possible. In order to cope with a high employee replacement, TP instead sought to upgrade both its entry-level employees and the responsibilities they handled. Together with performance measurement systems, employees could be evaluated.
• Growing sales through service: TP came up with new methods to satisfy customers. Furthermore, employees got trained on acting in customers favour.
• Brand building and quality: TP builds up a distinct identity in the customers’ mind by consistent clothes, mopeds and pizza names. Furthermore TP sells side dishes as well. TP offers promotions and a Kid’s Club. They are centrally producing their dough in Spain and buy the other ingredients from two or three manufacturers in order to ensure consistent quality and taste.
Apart from the new and appropriate management concept, market features were in favour of TP, because the pizza delivery market in Spain was fairly underdeveloped.
2. Assessment of growth options
Telepizza has an almost obsessive commitment to growth. At the moment, they have three possibilities, namely expansion within the domestic pizza market, international expansion or introducing new concepts as TeleGrill.
• Domestic Expansion: Growth has been at 20% p.a. during the last years and Telepizza is positive for an ongoing growth by comparisons to the US-market. TP knows on the other hand that market penetration is going to be a tough job since there is already a TP in every Spanish city with more than 20.000 inhabitants,. Hence, domestic growth can mainly be obtained by upsizing the volume per order.
In my opinion, domestic growth should be pursued but not as a primary means of expansion. The exhibit 7 in which European and US average pizza spending is shown makes clear that approaching Spanish pizza demand to US demand is not a sound way for estimates.
Little Caesars SWOT Analysis consists of strengths, weaknesses, opportunities, and threats. Strengths for Little Caesars Pizza Inc. is the company is the largest carry out pizza chain in the world. Hot-N-Ready pizzas which are already made when customers come in the door. Little Caesars name has been strong for over 50 years. Weaknesses Little Caesars have came across is different franchises management can result as a problem, profits of Little Caesars declined in the 1990’s due to the company’s attempts to offer free delivery leading a number of franchisee to shut down.
Customers were frustrated as they experienced a high waiting time and this was affecting the company’s performance. As a result, the company conducted an analysis and it found that the challenge was to cut the waiting time for customers. Panera Bread had to revamp its service model by including online ordering. They spent several years implementing this new strategy. However, at the end. It gave the company a competitive advantage over its competitors. Now, the company is outperforming the industry average. This article shows that when a company addresses a problem and takes the time to formulate and implement a solution, gaining s competitive advantage is
...e company’s competitiveness. Satisfied customers can help a business gain more customers through word of mouth. Ensuring excellent and consistent service and products will help the business perform better. Tim’s must embrace technology in its human resource management, bookkeeping, as well as its Marketing activities. This will improve efficiency, and reduce man hours considerably. Tim should consider investing more money into the business to allow him expand on product offering, which will help attract new customers.
The United States is nation dependent on restaurant industry, over the past 60 years the allocation of the family food dollar toward restaurants has grown from 25% in 1955 to 47% in 2012. Bubba Gump, a young restaurant company (founded in 1996), leveraged a brand based on the Forrest Gump movie (1994). Scott Barnett, President and CEO knew his brand would gain immediate recognition. In the highly competitive hospitality industry all restaurants are looking for the competitive advantage, capturing as much of the food dollar expense. In 2001, Mr. Barnett fully understood that most new brands must differentiate themselves from similar concepts by quality food, excellent customer service and consistency across all units. (Case study: Bubba Gump Shrimp Co. 2007) He facilitated a program centered on a “culture of care and concern for people”. It the late 1990’s, Bubba Gump was facing a management retention issue and was positioned for aggressive growth. The combination did not align. We will diagnose and provide an aligning strategy for reducing management and employee turnover, as well, specify career paths for management, empowering Bubba Gump Growth.
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
Q2 Similarities: Both launches of refrigerated pasta and pizza are aim to catch up the growing trend toward ethnic foods. Both of these two lines try to capture this growing trend by providing convenience and freshness at the same time. In terms of competition, none of the refrigerated pizza and pasta category has a big brand play yet. Therefore, by taking quick reaction to the demand, both pasta and pizza opportunity might empower Nestle to become a market leader in both categories with first mover advantage.
Background One. Tel was launched by Jodee Rich and Brad Keeling in 1995 (Cook, 2001). At first, it looked to get the advantages from deregulation of the telecommunication industry by reselling other network’s capacity and making money through stock market speculation. Rich and Keeling tried to increase the company’s shares rather than profit the company (Cook, 2001). Initially, One.
This implies that there is easy accessibility Spain particularly. The growth and modernization of the Spanish agro-food industry has paved the way for larger companies capable of competing internationally to expand their businesses. Also the Implementation of international distribution has been beneficial to export sector in Spain as it has enhanced the
... goods in the market has tripled within the past two years. Due to Slice Bakery & Café’s secondary market, our growth is not likely to decline.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
Motivation of its employees to provide exceptional services to their customers by supporting their development, providing opportunities for personal growth and fairly compensating them for their successes and achievements.
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
Pizza Hut remains openly optimistic about its future in Brazil. It took them a period of adaptation to understand the politics, the economy, and the culture of the country. After that period was passed, it was easier for them to make more accurate predictions of what is efficient and what is not. Today there are 63 units of Pizza Hut in Brazil. Nineteen of those are located in São Paulo. Only this year 2 new restaurants were opened in São Paulo. As Zani alleged, investment in "advertising, marketing, changes in product, and reductions of prices" caused a positive return for the company.
For a business to grow into a more profitable one, the manager should emplace measures to insure that customer service is made number one priority. After implementing a structure, it is recommended that the customer service representatives, along with other employees in the business, undergo continuous training in order to maintain the standards set out by the customer service model. Having the right structure in important in any business entity and will have positive implications on its profits.
The market is not ready yet for more product lines even though the economy is growing because the purchasing power is not that strong compared with the ones in South America. Therefore there is not yet profit to gain by di...