returns to recognizing what is a luxury car. An LS460 Toyota in EU was viewed as a Luxury car, in Kuwait it is "a car". This is the place society influences the value of product.
Re-assessment:
If the purchase would not fit our circumstances by any reason, most likely one would feel remorseful. With regards to a luxury car and that it is an occasional buying product.
At that point most presumably if income is not sufficiently high to give such way of life, social class favorable position of getting that car it would prompt remorseful feeling at same point.
As far as "experience" as in encountering such product by consuming it, is a strategy that advertisers really have used to give individual a chance to utilize their unreasonable part
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The questionnaire comprised of different sorts of inquiries say Open-ended survey, Close-ended and Multiple-choice questionnaire.
Questionnaire on Consumer Behavior
Towards Luxury Cars (Build your own)
1. Age
21-30 31-40 41-50 51-60
2. Gender
Male Female
3. Occupation
Student Business Government Employee Private Employee Others
4. Which brand do you own
VW BMW Audi Toyota Nissan Hyundai GMC Chevrolet Others (Please Specify________________)
5. Would you like to switch to another brand
No If yes Name Specify__________________________
6. Annual Income (Kuwaiti Dinars)
Or less – 10,000 11,000 – 15,000 16,000 – 20,000
21,000 – 30,000 31,000 – Or More
7. What is the price range you are considering
Or Less – 40,000 41,000 – 50,000 51,000 – 60,000
61,000 – 70,000 71,000 – 80,000 81,000 – or More
8. Scale the factors which would influence your purchasing decision
(1 being least and 5 the
Money alone cannot satisfy a person on a whole, but it brings together the whole term of satisfaction. The last item that is satisfying is a car. A car is something that can satisfy ones need to get around. It is important to use to get to work, school, and places to venture on foot. A car is a machine with great power and can also satisfy one with air conditioning on a hot day.
It is not wrong to have luxuries, what is measured is how we obtain them, our attitude towards them and what we do when them. Do they own us, or do we own them?
...t to this becuase, when I was a sophomore I got my liscence and always have been asking for a car but never got one, but at the end of sophomore year I got one but I wasnt satisifed, so middle of junior year I had to get a more affordable car, I went from mercedes to dodge. Once I got the dodge I realized that my mercedes was perfect. So I now know that you never know what you have tll you lose it.
Who doesn’t want new things every week? However, why buy a car? more than what is needed. This can result in a serious problem. call it “overspending”.
Some people can argue that something as little as a girl getting her nails done is unnecessary while others may say owning several cars and homes is unnecessary. I personally believe that neither of these are unnecessary. I believe that if someone wants something even if they already have a similar item to the item that they want and they worked hard for their money they should be able to get it and not be considered an immoral person. When you work hard for your money you work hard to spend the money on yourself not to give it all away, although I do believe you should give some away.
Car advertisements are everywhere in the media, news, and decide what car fits your social class. They force it into your head that you are not whole until you have the car of your dreams. Advertisers like Cadillac and Mercedes make people of wealth think they need to spend tons of money for this luxury car just to establish themselves and show their wealth. They advertised on the media that...
Millionaires “believe that financial independence is more important than displaying high social status” (Stanley and Danko 110). The top three car brands for millionaires are Ford, Cadillac, and a Lincoln. This surprised me. I thought the millionaires, or PAWs, were the people you saw speeding buy in an expensive Rolls-Royce or Mustang. I learned that millionaires drive the same cars as ordinary people. My father currently drives a Ford and his car before that was a Cadillac. I found it interesting that a millionaire is probably driving the same car as my father right now. In addition, most millionaires buy used cars and they do not buy cars often. “Most have not purchased a car in the last two years and 25.2% have not purchased a motor vehicle in four or more years” (Stanley and Danko 112). When they do buy cars, they will search around a few local dealers for the best price on the used car they want. They will not go too far or look at too many dealers because they know that it would just waste their time. They are also not in a rush for their next car. They will take their time finding the perfect
The judiciary who always complains about the lack of budget distribution has millions to buy a luxury vehicle. – Manila, Philippines.
Kapferer, J., & Bastien, V 2009, The luxury strategy: break the rules of marketing to build luxury brands. London: Kogan Page.
The research carried on both quantitative approach and qualitative approach. It began with quantitative approach—questionnaire. Bryman and Bell (2003) asserted that mail or postal questionnaires are most popular forms of questionnaires. Another form—self-completion questionnaire was also common because of the overlap with postal questionnaire to some extent.
Traditionally luxury goods are described as goods, which bring prestige apart from any functional utility (Grossman & Shapiro, 1988). Individuals that have a higher obtainable income or greater accumulated wealth than the average often buy Products that is more pleasant and more costly for the consumer. Luxury is about desirability, product excellence, exemplary service and mostly a brand promise. (luxury goods.BusinessDictionary.com). Social media and Engagement of customers is getting increasingly more attention in theory and by managers of luxury brands and luxury brands as well (Donaldson, 2011) (Phan, 2011). Because the luxury fashion Business is considered high value-added with guaranteed high-profit margins and secure regular customers, the lower
This car is black with silver details, shiny, and in perfect condition. There are two pair of lights on each front end of the car that stand out as well. The black and silver suggest new, higher end quality. This car could make the audience realize how valuable status is and how it is appreciated. In this advertisement, the audience values class, and driving a brand new, elegant car. But not just any car; a Bentley car. This car gives a sense of style and importance, not only because of how Bentley is advertised alone, but with David Beckham and the Breitling watch too. The feeling of having something (a car for instance) just like a celebrity does, is something valuable. With the Bentley car, the audience can engage through pathetic appeal.
There are 5 stages that consisted in the buyer decision process of a traditional Porsche customer such as need recognition, information search, evaluation of alternatives, purchase decision and postpurchase behavior.
Today 's consumers be judged by society on the type of car that they drive like minivans are for mothers and Consumers feel better when they are driving a nice or new cars if makes them feel better about themselves .
With convenience comes cost. There are many costs associated with owning a car. Firstly learning to drive can be prohibitive, with lessons often out of a lot of peoples budgets. Once you have passed your test buying a car can also prove expensive. It is often the case we have to buy cheap second hand cars as new cars are very expensive. Sometimes this is fine and you can have a reliable car, but other times you pick one up that’s not been well maintained and can cost you a fortune in repairs and keeping it on the road.