Global Competition In The Automotive Industry

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Global competition in the industry.
The development of Auto industry come from different people and countries around the world started in France in 1769 .
In the USA in 1896 Henry Ford build his first car and innovate the assembly line which allowed him to mass production and making affordable cars to the customers ( Gale, 2003).
Consumers concerns about environmental and safety issues started in 1960 , and the government 's laws and regulation took place in 1966 through the congress which forced the manufacturers to improve the safety of passengers, driver visibility and the barking of the car, Also the Environmental concerns growing about the vehicle air pollution and the government started to put standards for automobile pollution in …show more content…

(Motor Vehicle and passenger car bodies ,2004) . The automobile industry has a huge impact on the U.S economy since this industry is the major user of computer chips , textiles, copper, still, iron, aluminum ,lead, plastic, vinyl, and rubber and a study shows that for every autoworker there are seven other jobs created in other industries (Gale,2004).In 2001, the total sales of automobiles were 3.7 % of NGDP ($ 375 billion dollars in sales). New technology for powering the product that this industry produces The Internet had a huge impact on the automobile industry ,the consumers started looking for the internet before making their purchase .
Ford, GM. and Daimler Chrysler announced their plans in 2000 to create a global online exchange for suppliers and manufacturers and they called it NewCo then it was changed to Covisint .
Concerns about global warming have caused the automobiles industry to develop alternate fuel …show more content…

Many Companies like General Motors which has to operate in 32 countries and its vehicles sold in 192 countries and annual sales of
$ 185,524,000 million and reaching about 15 % of the global market (www.gm.com)
GM currently is releasing two Hybrid cars in China and more in U.S in the year (2007) and it hopes to be the leader in the future with hydrogen fuel, but if GM does not see that the customers adapting with hybrid cars then it might be making a decision to jump to the next level of fuel efficiency but it would be very difficult to catch up with other competitors like Honda , Toyota, and their hybrid cars.
Daimler-Chrysler is currently a leader in Hydrogen fuel cell technology, Hydrogen considered to be the next big breakthrough in automobile engines and has the ability to revolutionize the industry.
Also, Daimler-Chrysler believes that hybrid power is only an interim step and more efficient Diesel technology is the better in the near time solution to increase fuel economy. Consumer opinions about the product your industry

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