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Customer relationship management synopsis
Customer relationship management synopsis
Customer relationship management synopsis
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INTERNSHIP LETTER
EXECUTIVE SUMMARY
The inclusive study of Askari bank helps to suggest the organizational wide plans that verify the long run success of the organization, finding new ways to add value, flexibility, and developing unique skills and ideas to manage people. After studying one can simplify that how a bank can provide various products & services to the customers in order to provide them best value. The purpose of Askari bank is to provide professional reliability, customer satisfaction and teamwork to achieve constant growth and profitability in all areas of business.
This report is an inclusive study to know the prospective of Askari bank. Askari Commercial Bank is one of the leading banks in Pakistan, which is growing rapidly. Economy of Pakistan specially banking sector is developing very fast, so there are opportunities in banking sector. Askari bank was incorporated in Pakistan on October 9, 1991, as a public limited company. It started its operations on April 1, 1992, and is primarily engaged in the business of banking, as defined in the banking companies’ ordinance, 1962. The bank is listed on the Karachi, Lahore and Islamabad Stock Exchanges and its share is currently the highest in numbers from among the new private sector banks in Pakistan.
Askari Bank has expanded into a nationwide existence of 98 Branches. A shared network of over 1,100 online ATMs covering all major cities in Pakistan supports the delivery channels for customer service. As on December 31, 2005, the Bank had equity of Rs. 8.6 billion and total assets of Rs. 145.1 billion, with over 600,000 banking customers, serviced by our 2,754 employees.
Askari Bank is committed to develop and improve each employee’s skills and compete...
... middle of paper ...
...ice standards.
To manage the Bank's portfolio of businesses to achieve strong and constant shareholder returns and to continuously build shareholder value.
To deliver timely solutions those best meet the customers’ financial needs.
To explore new avenues for growth and profitability.
STRATEGIC PLANNING
To comprehensively plan for the future to ensure continuous growth and profitability.
To facilitate position of the Vision, Mission, Corporate Objectives and Corporate Philosophy, with the Business Goals and Objectives.
To provide strategic plans and solutions for projects, products, policies and procedures.
To provide strategic solutions to moderate weak areas and to counter threats to profits.
To identify strategic plans and opportunities for profit.
To create and leverage strategic assets and capabilities for competitive advantage.
A mission statement express the core purpose of an organization and its reason for existence. Mission statements are vital to an organization because they communicate and set the foundation of the purpose of their existence. They shape the attitudes and behaviors of the members of the organization and the perceptions of the public (Hess, 67).
Introduction: In this task I am going to be talking to you about the way my two organisations which are Tesco and British Heart foundation fulfil their purpose. I will also be including the way that the departments work together or individually to achieve the aims and objectives of the business including the business purpose. I will be extending the task be explaining what value statement and mission statement are and also the way that S.M.A.R.T objectives are used by organisations. Business use S.M.A.R.T objectives as a way to help them evaluate their aims and objectives, and see whether their aims are specific, measurable, achievable, realistic and timed.
All set ups will have specific ‘Aims and Objectives’ for their respective businesses. Aims are the broad terms
Articulation of an organization’s governing ideas in the form of vision, mission, and belief statements, offer a framework for decision
A mission statement is important because it creates the general big picture of the company and every employee can relate to it no matter what their job within the company is. With a list of values and norms the Ivanovics create a level of expectation when it comes to attitude and behavior. If the owners follow the same values and norms as the employees, the employees will feel like they are a meaningful part of the business. This will allow the employees to feel more committed to their jobs.
It outlines the interconnection of a company’s financial and non-financial elements and aims to combine them and show value creation and maintenance. It identifies resources and their effective and responsible usage. It intends to create a dialogue between the shareholders and other stakeholders and provides them with detailed information.
During the planning process of the function of management Tyco identifies its mission statement as,
Establishing new targets for bank’s capital and return on equity – 12-13% Common Equity Tier1 (CET1) ratio and 10% Returns on Equity
Mission- to provide values to the lives of customers, to make the lives of partners worthy, concern about environment and community
Clarifying the purpose and direction of your business allows you to understand what needs to be done for forward movement. Clarifying can consist of a simple description of your business and its products or services,.Businesses evolve and adapt over time, and factoring future growth and direction into the business plan can be an effective way to plan for changes in the market, growing or slowing trends, and new innovations or directions to take as the company grows. Although clarifying direction in the business.
Next, Islamic banking also are misinterpret as not profitable as it forbidden riba’ in its practices. Also, we need to aware the customers that Islamic banking not just an alternative for finacial approach, but it also provides better value to the customers.
Whit the rise of globalization and technology companies are looking for every advantage to gain a strategic advantage. Having a vision, mission and values statement are one way companies have attained these advantages. A vision is a long term aspiration of where the company wants to go. A mission is a long term goal, which is directed toward the stakeholders, and shows what the company wants to accomplish. Values are the principals on which the company operates. Having Vision, Mission and Value statements in place not only gives employees direction but it lets everyone else know what your company is about. Leaders within organizations who have these statements need to ensure full support so the company can continue to maintain a competitive
Bihar is one of the most undeveloped States in terms of the outreach and development of banking services. Despite being third largest in population, the banking network in the State comprises of only 5 percent of the all bank branches in the country. The bank branch network in Bihar shows that out of a total of 3,698 branches of various banking entities, 63% of the branches are in the rural areas, 20.7% in semi urban area and 16.3% are located in the urban centers2. Given a rural area of about 94,000 square kilometers this translates to a bank branch on average every 35 square
It was maintained that universal banks not only provide tailored services to the customers but also lower customers’ costs by employing economies of scale that traditional commercial banks cannot utilize (Aguirre, Lee, and Pantos, 2008). Further, universal banking system is more financially stable due to their diversification model.
It is a known fact that the banking industry plays a huge role in today’s society, the industry has grown rapidly of many decades and still growing. The banking sector is that sector of the society that is actually responsible for the handling of financial assets for other sector of the economy, they do this by investing the financial assets in order to create more wealth in the society while regulating all the activities involved in the process. (What is the banking Sector 2015)