Standard Chartered Bank: Strategic Analysis: Standard Chartered Bank

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Strategy The bank had a successful run from 2002-2012 with strong markets, distracted competitors and a strong balance sheet. In the later years, this growth came at the expense of decreasing returns; competition came back with a vengeance; liquidity drove down margins and regulatory pressures continued to increase. The bank lost some discipline during that time, leading to the recent problems with loan impairments and relatively high expenses. These things, together with a challenging macroeconomic environment, have driven the drop in share price. (Chart 6) Apart from the organisational restructuring, the bank is very focused on the strategic review. The Management Team is finalising a clear and comprehensive strategy ahead of the upcoming …show more content…

The bank has identified some key areas for investment that build on the strengths and leverage these advantages and opportunities and which the bank believes are game changers for the business. The bank sees opportunities to invest in each of the businesses and regions Standard Chartered Bank The bank recently is doing some strategic repositioning weather the near term uncertainties, fix legacy issues and capture significant underlying opportunities by: • Investing more than USD3 Billion over the next three years in improving the controls, becoming more efficient and driving capabilities in key opportunities. This is a 50% increase on recent investment spend and the most has ever invested • Identifying USD100 Billion of assets which will be restructured or exited, including underperforming businesses and assets. The expected cost of this restructuring is USD3Billion. • Delivering USD2.3 Billion of cost rationalisation between now and 2018 in addition to the USD600 Million reduced during 2015 • Introducing tighter risk tolerances, as the significantly improve of risk profile • Establishing new targets for bank’s capital and return on equity – 12-13% Common Equity Tier1 (CET1) ratio and 10% Returns on Equity …show more content…

Secure the foundations a. Reducing risk concentrations in single-name exposures and in China, India and commodities b. Targeting USD100Billion of risk-weighted assets (RWA) to improve returns, restructure or exit, including turning around the Retail and Commercial Banking business in Korea c. Reshaping the Retail and Commercial Business in China with a focus on core cities and targeted clients, branch rationalisation and a reduction in low returning portfolios 2. Get lean and focused a. In Corporate and Institutional Banking (CIB) we will either upgrade or exit clients where returns are poor; favour network businesses such as Transaction Banking and Financial Markets; and build a leading position in banking selected buyers and their suppliers b. The bank is accelerating the Retail transformation focusing on our Priority segment and emerging affluent clients; delivering cost efficiency through technology investment; stepping up investment in branding and marketing; and developing a city-focused strategy on China. c. We will fundamentally overhaul Commercial Banking with new management focus and skills training; taking out low-returning RWA; enhancing risk controls, and integrating Local

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