The Ministry of Industry and the Ministry of Economy, released the data in 2012, of the 14 sectors of the economy, fashion and crafts have the most rapid growth. Every year, growth reached seven percent. The fashion industry contributes nearly seven billion dollars, and have increased 2-3 percent of the export side, and Muslim fashion, becoming one of the largest contributors to economic growth.
Global Business Guide Indonesia (2016) The popularity of the hijab and Muslim fashion in Indonesia has been on the rise. A growing number of Indonesian women are wearing veil or headscarf in the world’s most populous Muslim majority market. Muslim wear has evolved from a religious and cultural movement to a fashion-savvy trend and booming industry.
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There are about 87.2% or about 226 million of the total population. The number of Muslim population in Indonesia has given a lot of influence on the fashion Muslim business. If in 2020 the Muslim population of Indonesia amounted to 80%, then the middle-class Muslims reach 68 million and half of them are women, there are 34 million potential markets. If it is assumed that wearing hijab reach 50%, then there are 17 million potential markets.
The hijab market in Indonesia can be divided into three segments; firstly, a simple and practical veil used by 60-70% of Indonesian women. This veil is sold in various colors and models at affordable prices; secondly, the shariah veil which is used by 10% of Indonesian women. This type of veil is longer and is available in conservative colors such as white, black and brown; lastly, the fashionable veil used by urban, middle-class women that come in a variety of colors and styles and is sold at premium prices. (Global Business Guide Indonesia,
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1. Awlina Zakiya Kamila as a founder of this company. Her job in this company is handling about marketing online like social media analytics, and marketing research.
2. Nizza Karima Azzahra as a co-founder of this company. Her job is financing and investment.
3. Akmaliya Alimah Nabila as creative team and ambassador. Her job is handling photo product, model, and creative content for catalog and social media.
For admin and packaging product the company still doing by the team. The company uses JNE or J&T for shipping product to the customer, Celebrity Instagram management to the endorsement, and outsourcing cloth clutter & the sewer for production and quality controller.
Figure1.6 Flow Chart Major Process
The production process needs three to five days from choosing the cotton material until quality control. The time production process have different time because of many different factors like weekend or holiday, the quantity of production to make, the sewer is sick, the weather, etc.
Table 1.1 Scheduling
In her textbook Visibly Muslim, Emma Tarlo outlines how Muslim clothing and fashion in the urban setting of Britain can affect the visibility of ethnicity. According to the 2001 census, there are over 1.6 million Muslims living in Britain. This population consists of individuals from many different backgrounds and descents, and all have their own distinct cultural dress and fashion. The most recognized and popular item among Muslim women is ‘hijab’, which has brought about much debate because of its conservative covering. Hijab is a scarf worn over the head and neck but does not fully cover the face and eyes. There are no set guidelines which inform the way in which Muslim women dress. Instead, Muslim fashion is influenced by factors such as geographic region, heritage and religion. Muslim women’s dress is outlined in the sacred Islamic text, the Qur’an. The covered clothing and headscarf, worn by Muslim women, is a public statement to show modesty, respect for Islam, spirituality, devotedness and identity as a Muslim. This essay explores the different Muslim and non-Muslim perspectives in relation to Tarlo’s Visibly Muslim, and discusses the impacts of being ethnically identifiable (Tarlo, 2010).
Muslim women cover themselves by wearing Hijab. Hijab, which is also known as the veil, is the Islamic dress for women consisting the head covering, along with the body covered modestly. In Learning Islam 2, according to historians, the practice of Hijab was “part of [the] everyday dress for women in Ancient Christian and Jewish communities”(D32). Back then, many Christian and Catholic women wore a head covering as a sign of chastity. We can also see that there are references to the practice of wearing the veil in both the Old and New Testaments, “…if a woman does not have her head veiled, she may as well have her hair cut off. But if it is too shameful for a woman to have her hair cut off or head shaved, then she should wear a veil” (I Corinthians 11:6). As you can see, the Bible gives the woman the choice of wearing the veil or have her hair cut off.
dedicated to the prevention and cure of cancer. She is also involved with another charity
The hijab, while not always popular, has seem to be customary for most women to wear in the Islam world for good or for bad. Prior to the 21st century the hijab was not very popular and was looked as a rarity, but now most women adopted this clothing choice for a multitude of reasons. Many women choose to wear it because they feel god instructed women to wear it, to highlight modesty, to show faith in god, or to show Muslim identity. There are many reasons women wear the hijab, even if the veil is forced upon them because of family members; However, the sight of the veil concerns many women activists whose main priority is to insure equality for all women. Many women activists don’t like the veil to be forced upon women and the idea
Now more than ever the Muslim faith is being put into the spotlight. America continues attempts at banning 7 Muslim majority countries from entering the country. With all this negative publicity, there has been an increase in hate crimes towards Muslim people. It is often hard to tell a person’s faith just by their appearance. However, women who practice Islam are required to wear veils which cover their hair. By wearing the veil these women are susceptible to hate crimes since they can be identified as practicing Muslims. Additionally, in the Western society the women who wear the veil are often seen as oppressed. Homa Hoodfara, a professor at Concordia University, discusses the Western Societies’ views on veiled Muslim women in her article The Veil in their Minds and On Our Heads: The Persistence of Colonial Images of Muslim Women. In this article Homa discusses the negative interpretation that the Western society has on the veil. She also explains how these negative views contribute to prejudice views and the discrimination of veiled women. Lastly, Homa tries to explain how veiled Muslim women and women in general living in the Western society both suffer from female oppression.
villages, women rarely wear the burka for villages in Afghanistan are organized into kin-oriented areas, and the veil needs wearing only when a woman is among men from outside of her kin group. A rural woman most often puts on a burka for travel, especially to cities. The veil was never the nightmare American feminists make it out to be. In a world where satisfaction in life is predicated on the honor, strength, and unity of the kin group, the veil makes sense. Despite that the oppressive impositions of the Taliban have rightly been abolished, the United States should not to be in the business of browbeating Muslim women out of their veils, much less reforming the Middle Eastern kinship system, and instead, people need to encourage the separation of traditional Muslim family practices from the political ideology of Islamic
3.0 MARKETING/PROMOTIONAL PLAN OBJECTIVES 3.1 Increase Sales, Brand Awareness, and Brand Loyalty Alesia C. Studio must prioritize their objectives on increasing its sales, brand awareness, and brand loyalty. Furthermore, the company must seek to gain a greater dominance in the formalwear and silk accessories market by configuring a stronger market-penetration strategy. In order to increase more sales, Alesia C. Studio must drive out its competitors, dominate its growth markets, retain and increase its product, and increase its existing customer usage, Ms. Chaika’s regional marketing strategy may become more competitive across more geographic areas.
1996 "Reconstructing Self and Society: Javanese Muslim Women and "The Veil.”” In American Ethnologist 23.4 (1996): 673-97.
International human rights standards protect the rights of persons to be able to choose what they wish to wear, and in particular to be able to manifest their religious belief. Thus, Human Rights Watch in their report, focusing on the hijab ban for state officials in Germany, said that: “Restrictions should only be implemented where fully justified by the state, and be the least restrictive necessary”.1 Proclamation of wearing the hijab in public institutions as illegal is undermining the autonomy of individuals, their right to choose, their right to privacy and intimacy, and their self-determination. In addition to this, several European countries such as Germany and France directly prevent women wearing hijab to work or attend school in the public state institutions, which further intensified already negative attitude of Western public towards wearing hijab.
The CEO has also hired employees with good experience like CIO Dunst from Safeway, and for the supply chain management team, some technology experts from companies like PepsiCo, Dell and even Wal-Mart. This allows the company to be in line with the latest technologies available and demonstrates the future planning undertaken by the CEO.
Its business model is to hire smart, motivated individuals and teach them to run a business by delivering exceptional customer service. Delivering exceptional customer service results in completely satisfied customers and satisfied customers will continue to do business with Enterprise and even tell others about the company, which results in business growth at each of i...
In the Islamic and/or Muslim religion, the veil has become one of the most controversial articles of clothing when it comes to the topic of gender. Surrounded by negative connotations such as terrorism and the repression of women, in many cases the veil has most often sparked fear. With society influenced by the negative connotations of the veil, the fear that is often associated with this article of clothing has lead to society overseeing and/or dismissing the symbolic meaning behind wearing the veil. Although the veil is often interchangeably used to refer to the hijab, which is used as a cover to ensure that moral boundaries are never crossed, the veil symbolizes virginity, innocence, respect for God, and most importantly the woman’s “willingness” to submit to her earthly God – groom. As a social norm in society, the veil has often symbolized the entrance to marriage and/or womanhood i...
Within the Middle East, the largest population of the men and women are Muslim. The Muslim religion suggests that women wear a veil or hijab, which is a head scarf that only exposes a woman’s eyes, accompanied by a burqa which is a full body cloak. The sole purpose of the clothing is to cover a woman’s feminine features from men’s eyes. The Qur’an, an Islamic scripture, supports and slightly obligates the uniform by saying that women are to be conservative, “let them wear their head covering over their bosoms, and not display their ornaments.” (Qur’an).
In the Islamic faith, Muslim women are required to dress modestly by God. In the Qur’an, God speaks directly to all Muslim women and says “...guard their private parts and not expose their adornment except that which [necessarily] appears thereof and to wrap [a portion of] their headcovers over their chests and not expose their adornment (The Qur’an 24:31)”. Muslim women have to wear a hijab, or a head covering, when they are in public places and when they are around men who are not close relatives. In fact, countries like Saudi Arabia and Qatar have a mandatory dress code enforced. Muslim women in these countries have to wear a hijab and an abaya, or a full-length, loose fitting garment on top of their clothes. Although God requires Muslim women to dress modestly and Saudi Arabia and Qatar have a dress code, it is entirely their choice on what they would like to wear.
Islam is a complete way of life, each and every aspect of the design of our Creator to advance happy, healthy communities and to facilitate the way to eternal happiness in Paradise . Every human being is born for a treasured by Islam in his life, and to this end, Islam rules as bases dress for women and men. Dress in Islam be on several areas, including modesty and cover the nakedness of human adornment and hide and not to look like men and women and women with men, in saying Come in Surat al'aeraf :