The Human Connection

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Recommended: The importance of advertising

When opening a magazine what is the first thing that anyone sees? That’s right ads. Not many people read magazines for their ads but because they hold information that the reader wishes to read about. Why so many ads then? Ads are a way that companies try to train your brain to buy their product. The way they do this is their silly little animals, such as the Aflac duck or the Gieco gecko, and they also draw you in with the colors. What most don’t know is that colors can play a huge role in ads because it will capture your eyes away from what you’re trying to read. Now one might ask themselves “why would the magazine want to distract me from my reading?” Because they get money from the companies who pay to put ads in the magazine. These ads that companies pay so much for can get a little confusing. From birds to lizards and even hot tubs, ads find funny ways to get into your heads but do these ads really relate to our lives? Ads can be both realistic and not; it depends on how one looks at it.
Figure 1 is an image of a brain. The brain is split down the middle, the left part of the brain looks to be grey scale and the back ground has faded web addresses in the background. The left part of the brain lacks detail and the part that does have detail are boring shapes that look as if younger child drew them. On the left side of the brain in normal text reads “I am the left brain. I am a scientist. A mathematician. I love familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am” (“Stella Coffee Products”). While the left brain is grey scale the right sid...

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...use there are no coffee bean scorpions in the real world but many people use their imagination every day. But these ads can also be realistic in the fact that ones left and right brain both control different emotions in the human body. Next time you look at an ad think about it. They not only want to draw your attention but to make you think. Also one can’t forget that people are all different and that one ad can be perceived a hundred different ways.

Works cited
"Ad out of Italy for Stella coffee products. Coffee Bean Scorpion IS IN HER NOSE." Pinterest. N.p., n.d. Web. 27 Feb. 2014. .
"Adeevee." - Mercedes Benz: Left Brain. N.p., n.d. Web. 27 Feb. 2014. .
Walls, Jeannette. The glass castle: a memoir. New York: Scribner, 2005. Print.

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