Yum! Brands
Presented By:
Ashish Chowdhary
MBA - International Business
Introduction of the Company
Yum! is an American fast food company and one of the world’s largest fast food restaurant companies with presence in over 125 countries, operating the licensed brands which are famous worldwide e.g. KFC (Kentucky Fried Chicken), Taco Bell, Pizza Hut, A&W Restaurants, Long John Silver’s and the Wing Street.
The company was founded in year 1997 as Tricon Global Restaurants, Inc., later in the year 2002, the company acquisition with Lexington, Kentucky based Yorkshire Global Restaurants post that it reframed as YUM! Brands LLC.
*The total global sales till year 2014 for Yum! was more than US$13 billion with major divisions at India & China
SHARED VALUE
Shared Value is one of the most important part of 7-S Model as it is also called as “superordinate goals” which includes the goals and core values of the superiors/seniors for the betterment of the organization in terms of the culture and ethics within the organization.
Goal of Yum! : Yum! always be considered as a preferred restaurant for customers looking for a delicious and balanced option by offering three important things- more choices by attributing to their menu and providing great tasting food, more transparency by promoting physical activity programs and importantly nutritional improvements to ingredients keeping the health of the customer in mind.
For the same, Yum! appointed Jonathan Blum as Chief Global Nutrition Officer in year 2012 to improve nutrition in food as Blum is leading a global team of nutritionists in developing global guidelines and ultimately elevating the nutritional quality of their food and he is driving different strategies for nutritional improvements across all of Yum!
• Recognize! Recognize! Recognize! which helps us to attract and retain the best people and inspire greatness
STRATEGY
The Strategy plays an important and vital role in the 7-S’s Model as the strategy is the detailed plan devised to maintain and build the competitive advantage over the competition for achieving and accomplishing the targeted common goals.
Yum! Believes in the strategy to make a positive difference in the lives of the people with a clear focus and commitment for better by understanding the “know how” of the people.
The company’s strongest impact and contribution to sustainability lies in the critical parts of their business which leads to the success and diversity of our associates (customers), food safety, health and nutrition, strong supply chain, environmental factors, and community/stakeholder engagement and impact of the people along with the CSR initiatives.
The Yum! Brand strategy centers on four key important pillars:
People,
Food,
Community and
Environment.
To follow the strategy and to work on the mentioned pillars for achieving the common goals, Yum!
Moe’s Southwest grill is a fairly new franchise concept. Moe’s was organized July 17, 2000 in Atlanta, Georgia by founder and CEO H. Martin Sprock III. The first franchises were offered in 2001. Their parent company is Raving Brands, franchisor of Doc Green’s, Mams Fu’s, Planet Smoothie, PJ’s Coffee, Monkey Joe’s. On April 11, 2007, Raving Brands sold Moe's to FOCUS Brands, franchisor of Carvel, Cinnabon, Seattle's Best Coffee, and Schlotzsky's. There headquarters is located at 2915 Peachtree Rd., NE Atlanta, GA 30305. On March 12, 2007, Raving Brands entered into a 40-store development deal with Canadian partner True North Brands, Inc., representing Raving Brands’ move to an international playing field. On March 27, 2007 Moe’s Southwest Grill contracted with North America’s largest food service marketer and distributor, SYSCO Food Services, to consolidate its U.S. food purchasing and distribution program. The company logo MOE’S SOUTHWEST GRILL and a picture is as follows:
Another thing that corresponds with my mindset is the 5 H's; #2 core value. What sticks in the back of my mind are being humble and hungry. Being humble and hungry are very powerful agents that make an individual or company thrive in the best and worst times.
Don’t feel like cooking tonight or going for carry out, no problem have a Marie Callender’s Turkey Pop Pie or maybe something exotic like P. F. Chang’s Mongolian Style Chicken. No matter what may satisfy your taste buds if it can be found in your freezer or pantry chances are it’s one of ConAgra’s various brands. ConAgra’s Foods brands can be found in most American’s households. With their commitment to provide products that deliver outstanding taste, nutrition and value ConAgra have created ways to improve sustainable business practices and create innovative programs that deliver on their promise of being a leading corporation. By developing organizational structures ConAgra Foods has influenced employee’s to maximize their full potential, develop group cohesiveness, and embrace the inclusion of diversity in the workplace ConAgra is able to provide
. The traditional strategic planning model always matches the model of strategy making, and its goal is to obtain a relationship between internal resources and abilities and external opportunities and threats. However, this attitude can cause overemphasis on existing resources and current opportunities. On the other hand, the strategic intent can lead managers concentrate on establish new capacity to explore further opportunities.
Bloomberg Businessweek (201, July 14). How Yum! Brands Is Conquering the World - Businessweek. Retrieved January 28, 2014, from http://www.businessweek.com/globalbiz/content/jul2010/gb20100714_088544.htm
This skill will enable oneself to identify the situations thoroughly and act accordingly when things are
Ben & Jerry’s Homemade, Inc. is a leading manufacturer of super premium ice cream, frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and “down to earth”, being humorous and having fun, being non-traditional and alternative and, at times, being activists around progressive values. Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and socially responsible and committed to using only natural ingredients in its products. With flavors like Cherry Garcia, Chubby Hubby, Chunky Monkey, Phish Food, and Rainforest Crunch its no wonder that they are known as the “Woodstock of ice cream”.
Mondelez International Inc. is a global snacking powerhouse with 2012 revenue of $35billion. ("Mondelez international reports," 2013) Mondelez International Inc. is selling its products in 165 countries, and it is a leader in the world in selling candy, coffee, chocolate, biscuits, etc, with brands such as Milka Chocolate, Cadbury Dairy Milk, Cadbury, LU, Jacobs coffee, Oreo biscuits and Nabisco, Trident Gum and Tang. ("Mondelez international reports," 2013)
Yum (2014) Water Conservation Goal. Yum! Brands CSR Report. 2014. Water Conservation Goal [ONLINE] Available at: http://www.yumcsr.com/environment/water-conservation.asp. [Accessed 09 March 2014].
In essence, Whole Foods’ mission is to highlight, “Whole Foods, Whole People, Whole Planet…” while it simultaneously meets, “…customer satisfaction, team member happiness, and excellence, return on capital investment, improvement in the state of the environment and local and larger community support” (Whole Foods, 2017). Whole Foods distinguishes itself from its competitors by championing a sustainability pledge, which guarantees that future generations will be afforded the chance to exist in a world that, “…Values human creativity, diversity, and individual choice” (Whole Foods, 2017). Furthermore, Whole Foods drafted its corporate strategies to align with the longevity of quality health for its consumers as well as the planet, specifically through the realm of organic food. Such a corporate-level strategy definitely aligns with the long-term success of the company because it informs consumers that it is interested in advancing their personal health.
The primary marketing objective is to open between 190 to 205 new restaurants by the end of 2015. This will help connect more customers with local farmers providing better quality and tasting food items. By spreading awareness to customers of where their food comes from and how it is prepared, it looks to draw in more customers and increase their profits.
Currently, Yum! has over 40,000 restaurants in 128 countries and territories, 90% are owned and operated by franchisees or licensees in the United States and 67% internationally (Yum!, 2014). By meaning, Yum! does not own or operate the restaurants. Instead a legal agreement is entered into whereby the franchise owner pays Yum! for the use of their trademark, trade name and adv...
Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously.
The Company was founded in 1869 by Henry J Heinz called Heinz and Noble Company. In the 1870s during the depression the company went into voluntary liquidation. The company was started up again in 1876 by Henrys relatives John and Frederick the company was called F & J Heinz. In 1888 Henry bought the company back, in 1905 Henry bought the first Heinz British factory. British made backed beans first came of the lines in 1928 and spaghetti followed in 1930.
· Burger King Corp. that offers an array of value-priced offerings and makes kitchen and drive through upgrades