Whole Foods Swot Analysis Paper

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SWOT ANALYSIS Strength: • Healthy and Organic Food The demand for organic food is thriving. Today’s societies are more concerned about the quality of food they are consuming. The factors that influence ones want for organic food includes health, weight control, and fitness (Lockie, Lyons, Lawrence & Mummery, 2002). Whole Foods Market has all the potential and merchandise which fulfills the needs of society and will do well in the future. The growth in the U.S. organic food market is expected to develop up to 14% by 2018 (Daniells, 2014). As a result, revenue of Whole Foods may exceed in the United States. Weakness: • Luxury Shopping Destination Although Whole Foods Market is well known in the United States, unfortunately they have limited international operations (Annual Stakeholders Report, 2013, p. 7). Having quality products is important; however Whole Foods is viewed as a luxury shopping destination. Lower and middle class people cannot afford to shop there on a regular basis. They have no promotional offers or coupons which are offered regularly by other less …show more content…

Whole Foods is one of the top organic grocers in the world, but they have less than 20 store chains in foreign territory. Whole Foods only international locations are in Canada and the United Kingdom. Although Whole Foods is limited in the international market, one of the company priorities is unit development. With 38 new stores set to open this year, Whole Foods expect to add its 500 store in 2017, with a long term goal of 1,200 stores in the United States (Watrous, 2014). Whole Foods has the opportunity to expand their market in Europe, Asia, or Africa since people are more conscious about their health and well-being. Opening a few stores in the aforementioned markets will provide consumers the opportunity to lead healthier lives if high quality natural and organic foods are

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