Dollar General Swot Analysis Paper

2. External Environment and Competitive Position

What are the driving forces of change in discount/variety store industry? How has Dollar General Corporation changed its strategy to address driving forces?

The driving forces of change for the discount/variety story industry are:

1. The customer

Acquiring new customers by offering convenient locations, easy to shop store formats and wide variety of merchandise at low prices

Building Customer loyalty by helping them save money everyday

2. Digital marketing – offering customers DG Digital Coupon program to more than 11,300 stores across 40 states (Dollar General, 2014).

3. Retailers have tools to become more efficient by leveraging process improvements and information technology

In

They have the community and employees in mind. For customers this means helping them "Save time. Save money. Every day!" by providing clean, well-stocked stores with quality products at low prices. For employees, this means creating an environment that attracts and retains key employees throughout the organization. For the public, this means giving back to our store communities through our charitable and other efforts. In 2012, we, along with our vendors, customers and employees, donated millions of dollars through our various charitable initiatives. For shareholders, this means meeting their expectations of an efficiently and profitably run organization that operates with compassion and integrity (Farfan,