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The main elements of Costco’s strategy
Walmart
Costco's business strategy
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Part A:
Company & Corporate Partners Costco Wholesale Corporation, previously known as Price Club, is a membership warehouse operator. Price Club was incorporated in California in 1976 and initially only served small businesses. The company later realized the value in opening up their services to non-business owners which led to huge growth in the warehouse industry. The first Costco warehouse was opened in 1983 in Seattle and the company began selling is private label brand, Kirkland Signature, in 1992. In 1993 Price Club and Costco merged to create PriceCostco, later renamed Costco Wholesale Corporation. Today there are 741 Costco locations in 11 different countries. Unlike Sam’s Club, one of Costco’s biggest competitors which is owned by
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The warehouse format works very well for the company and it has thrived in that sector with market share over both Sam’s Club and Bj’s. However, as Americans shop more online, Costco could be left behind if they simply stay the course. Food particularly is the newest product that you can have delivered straight to your door and it’s becoming increasingly popular thanks to other online competitors. This online growth is accompanied by a slowdown of growth in tradition in-person sales not only for Costco but for many retailers with online sale growth often doubling that of the stores. Unfortunately, every major retailer at this point has a website and many of them have a pick-up in store option. Costco lacks both and has no intention of adding either with Chief Financial Officer Richard Galanti stating he does not want to sacrifice valuable space in the warehouses to accommodate these options. As before, Amazon is the online retail juggernaut and is growing at a rate that should keep Costco wary. With the acquisition of Whole Foods and Amazon Fresh, the online retailer is more poised than ever to compete with wholesalers that sell food and produce. Unfortunately for Costco, carrying a varied selection of goods opens them up to competition from every angle. The main direct competitor in the online sector is Amazon and Walmart/Sam’s Club. Beyond that, any online retailer selling food, clothes, …show more content…
The market is characterized by its high level of concentration, high level of competition, high barrier of entry, and almost minuscule level of government intervention. These traits of the industry created a bloody battlefield amongst only a handful of giant companies. The most notable players are Walmart, Costco, Meijer, Target, and BJ’s Wholesale Club holding market shares of 71.7%, 18.8%, 3.6%, 3.1%, and 2.6% respectfully. As the largest player in the industry, Walmart is the most important competitor of Costco. Currently Walmart operates 660 Sam’s Club locations and 3,522 Walmart US super-centers. Walmart’s industry relevant segments are Sam’s Club and the super-center segment in Walmart US. In 2017, the projected revenue of the relevant divisions will be 327.6 billion dollars. The high revenue is the result of a trend of steady annual revenue growth rate at the average of 2.2% over the past 5 years. Most of the growth can be attributed to the 3.1% annual revenue growth of the Walmart super-center segment, while the Sam’s Club is only growing at a much lower 1.3% rate. However, the growth in revenue didn’t translate to growing profit. Due to the increase in wages and drop in oil price, Walmart is suffering from a trend of consistent decrease in profits. Most notably in 2015, the profit of Walmart had dropped by
Price: All the Costco products have a maximum mark up of 15%, keeping their prices competitive and almost always cheaper than their competitors which usually mark up at 25%. In the video the founder is seen comparing the price of one of their products (a toy truck) to Sam’s Club which was offering it at a lower price, and reconsidering their pricing for it. Their pricing does however force the consumer to buy the product in bulk- making them assume that they are getting the best possible price.
The food market business is usually a difficult one, but online retailer Amazon's proceeding to purchase high-end chain Whole Foods changed the landscape. The new corporation is currently reducing prices, as well as Amazon is managing to reduce costs by taking its online expertise
One of the biggest competitors is known as Wal-Mart. With a revenue of $485.651 billion, Wal-Mart is definitely the world’s largest company. According to Walmart’s website, “it operates over 11,000 retail units under 65 banners in 28 countries and employs 2.2 million associates around the world.” Offering numerous items at their lowest prices, Wal-Mart, itself, is the biggest challenger for Costco. At the same time, Sam’s Club is also owned and operated by Wal-Mart and it takes even more profits away from Costco. While the customers can go buy things at Wal-Mart without the membership, Wal-Mart uses the same membership-only strategy for Sam’s Club like Costco. For instance, Sam’s Club offers membership-only services with an annual fee of $45. Sam’s Club offers a wide product category, and it sells almost the same things as Costco. Sam’s Club has 652 warehouses, and its net sales are above $58 billion. Even though Costco is highly concentrated in California, Sam’s Club is evenly spread across the United States. Moreover, Sam’s Club is the only
Costco Wholesale Corporation was an uncommon type of retailers called wholesale clubs. These clubs differentiated themselves from other retailer by requiring annual membership purchase. Especially in case of Costco, their target market is wealthier clientele of small business owners and middle class shoppers. They are now known as a low cost or discount retailer where they sell products in bulk with limited brands and their own brand. The company is competing with stores like Wal-Mart, SAM’s, BJ’s, and Sears.
Costco was founded on September 15th, 1983 by Jeffery Brotman and James Sinegal (Chesley). It became renowned for its warehouse club retail model, pioneered by former competitor Price Club. After a major merger in 1993 with Price Club, Costco expanded to 206 locations, doubling the size of the company (“Costco Wholesale Historical Highlights”). The decision was based on the fact Costco and Price Club shared similar business philosophies, operations, and the looming threat of being taken over by Sam’s Club. Operating as PriceCostco, international expansion began with development of stores in Mexico, the opening of two stores in England, and the licensing of a Price Club in South Korea ("Costco Wholesale Corporation").
Let start with Costco. Costco is Wholesale, Retail Corporation which operates an international chain of membership distribution centers that provides quality, brand name merchandise at noticeably more affordable rates than a conventional wholesale or retail sources. Costco 's warehouses display the largest and great product categories such as groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewelry, watches, cameras, books, house wares, apparel, health and beauty aids, tobacco, furniture, office supplies and office Their ability to distribute the cut rate from their operating proficiencies in supply chain management and cash flow, permits them to offers items at discounted rate and a lower price than their competitors. For Costco the meaning of being the low-cost provider while also differentiating from the competitors is ambiguous at best. Costco’s CEO, Jim Sinegal, is certain that low priced, and the high value merchandises are exactly what is needed maintain and achieve a staying power in the industry.
With increasing transportation costs and tighter margins there is a possibility that some large specialty retail players will consolidate assets, knowledge and outsourcing capabilities in order to generate economies of scale and scope.
"Wal-Mart Stores, Inc. is the world's largest retailer, with $285.2 billion in sales in the fiscal year ending Jan. 31, 2005. The company employs 1.6 million associates worldwide through more than 3,700 facilities in the United States and more than 2,400 units in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, South Korea, and the United Kingdom. More than 138 million customers per week visit Wal-Mart stores worldwide." (Walmartfacts.com)
Wal-Mart is the world's largest retailer and second largest corporation. It is the largest private employer in the United States and Mexico. Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, and the largest toy seller in the United States, with an estimated 45% of the retail toy business, having surpassed Toys"R" Us in the late 1990s. Wal-Mart has 1,929 stores which as of 2005 sales figures totaled about $155,477,000,000 in sales. Wal-Marts revenue as of 2006 was an estimated $315,654 billion USD, net income $11.231billion USD, and employs more than 1.8 million employees.1
Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition.
Costco has many competitors with the primary two being Sam’s Club, a wholesale business being managed by Walmart, and BJ’s wholesale club. Sam’s Club is offering the same services as Costco. They offer their customers lower prices than traditional stores and like Costco they sell their products in bulk to keep members interested. What makes them a threat to Costco is the cost of becoming a member to shop at their stores. For Costco’s basic membership, known as a Business membership, a price increase had to occur to outweigh price increases from their suppliers. This led to the Costco Business membership annual fee being set at $55. When looking into the case study assembled by Thompson, Peteraf, Gamble, and Strickland (2014) they point out that Sam’s Club is able to offer similar benefits ...
Wal-Mart Stores Inc. is in the discount, variety stores industry. It was founded in 1945, Bentonville in Arkansas which is also the headquarters of Wal-Mart. Wal-Mart operates locally as well as worldwide. It operated 1209 discount stores, 1980 super centers, and 567 Sam’s Club by January 31, 2006. It has also extended its operations to many international countries. It runs its retail stores in two forms: Sam’s Club and Wal-Mart Stores. The Sam’s Club sells assorted product lines such as hardwares, electronics, jewelry, and to mention a few. The Wal-Mart stores also offer similar products in addition to the following: health and beauty products, apparel for women, men and children, household appliances etc (www.yahoo.finance.com). The Vision Statement, Mission Statement, Values and Code of Conduct, Corporate Governance: Directors, Executive Management, Committees and Stakeholder will be the key elements that will discussed in this report as it relates to Wal-Mart. In addition to that, the major trends in the general/macro environment and industry will be analyzed.
Customers are able to trust Costco. The company makes sure that people will know the better quality goods that it sells than other companies. The first thing that customers
The Industry's Dominant Economic Features – 3 points This section must include: • Market size: according to Forbes list of the world’s largest retailers¹; Walmart is the world’s largest retailers of 2017. The market cap is $239.33B². Placed 17th in the world’s biggest public companies 2017 ranking³. • Scope of rivalry: Target Corp, Amazon, Best Buy, Sears Holdings Corporation, Kroger, Whole Foods Market, Costco Wholesale Corp, Dollar General, Dollar Tree¹. • Growth rate and what stage of the life cycle is the industry in, Walmart is in a mature state¹. However, Walmart uses an intensive growth strategy that is constantly developing globally.
Walmart operations comprise three business segments, namely: Walmart U.S., International and Sam’s Club. The Walmart U.S.