Walmart's Macroeconomics

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The Industry's Dominant Economic Features – 3 points This section must include: • Market size: according to Forbes list of the world’s largest retailers¹; Walmart is the world’s largest retailers of 2017. The market cap is $239.33B². Placed 17th in the world’s biggest public companies 2017 ranking³. • Scope of rivalry: Target Corp, Amazon, Best Buy, Sears Holdings Corporation, Kroger, Whole Foods Market, Costco Wholesale Corp, Dollar General, Dollar Tree¹. • Growth rate and what stage of the life cycle is the industry in, Walmart is in a mature state¹. However, Walmart uses an intensive growth strategy that is constantly developing globally. While Walmart is in the mature life cycle, Amazon stage is in the growth cycle. • Number of rivals and their relative size: Costco is placed 179 the world’s biggest public companies. Amazon a step behind³. Walmart competes against Kmart, Target in general merchandising, against Costco in warehouse club segment, against Kroger in supercenters. • Prevalence of forward/backwards integration, channels of distribution, pace of process and product technology change: Walmart forward integration to increase control by the products they stock at low cost and the speedy checkouts, as well …show more content…

The Sam’s club segment includes warehouse membership as well as the samsclub.com. The international segment includes operations in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rica, and the United Kingdom5. Walmart is evolving into online sales while moving away from brick and mortar retail stores in the United States. International segment such as China, are typically avid shoppers that are not connected to the

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