What Makes Yum ! Brands Successful

Spin-off Success:

Tiger Woods, an American professional golfer, said it best, “if you’re not first, you’re last. Thus, Yum! Brands, Inc. isn’t successful in my humble opinion. However, Yum! Brands, Inc. can be extremely profitable, but they still find themselves chasing McDonald’s. When it comes to the fast-food industry, McDonald’s has found a brilliant way to corner the market. One way I notice McDonald’s has achieved said dominance, is marketing children. For example, my four-year-old daughter always finds McDonald’s to be a cure for her hunger, simply because of the toys in happy meals. She’s seems to be much more intrigued by the toy, than the quality of food. However, I digress! When it comes to being successful, no matter what field your said success may fall in, you’re always compared to your counterparts. Thus, McDonald’s is more successful than Yum!’s. For example, Bristol Va./Tn. is a small area. But this town has multiple McDonald’s, meaning one franchise. While at the same time, Yum!’s has several different franchise competing with McDonalds.

Brands are much more successful in China than in the United States, would be the mystique that America has created. For example, it somewhat reminds me of how successful Asian food is in America. Some people just crave different culture foods. Thus, it also helps that population in China is in the billions, whereas, United States is somewhere around 300