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Social media's impact on global business
Social media use in business communication
Social media's impact on global business
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Angel G. Colón Santiago
Assignment 7: Global Marketing
Global Marketing: Reaching Customers Worldwide
The Global Impact of Social Media
What social media? According to Buettner (2016), social media are online tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures, videos in virtual communities and networks. In other words, social media are defined by their capacity to bring people together in a quickly manner and make them share ideas, opinions, experiences and information in seconds from any place in the world.
Social media can help companies and brands to connect with large, global audiences in a way that feels far more personal than most mediums previously
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Why going global?
The social media provides a new channel for companies to attract new and continuous customer’s audiences in an effective and cheaper way than traditional ways (Griffith, 2012). Advertising on social websites, mobile applications and firms, can help companies to attract new customers and increase their awareness in new locations and impact different cultural background customers. Also, social media gives the company the opportunity to learn more about their customers from their profile details such as age, gender, or even main language spoken (Ounwanible, 2015).
The benefits of social marketing are great for small companies. The costs are significantly less than traditional research methods and can be achieved with little or no budget. In addition, any conversations between a customer and the firm can be monitored in order to clutch and enhanced perspective on brand image or product requirements (Griffith,
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One of its most successful tactics is to host extreme sports events all over the world and gives the customers the opportunity to comment on the events in the social media using hashtags.
• Nike has been able to evolve its global presence through the careful selection of international supports such as its previous long-standing relationship with Manchester United. Also, Nike created a mobile app that only works with their products. So, users can share their sports activities on social media and interact with people across the world interested in the same sport.
The use of digital and social media channels has led to a new way to embrace brads in the global market. The experts are expecting that it will become really hard for international brands to contain campaigns within single markets. Although the social media does bring some negative consequences; it gives the customer power at the cost of businesses losing control over all the content on the media (Griffith, 2012), the bad reviews that customers gives can go quickly from customer to customer and damage the reputation of a company before the company can do something to refute or control the damage (Fleishman, 2015). Nevertheless, according to Griffith (2012) the benefits that businesses and the global economy can harness from the effective use of social media are undeniable; With the number of worldwide social network users due to rise to 2.44 billion by 2018, the global
Social Media are computer-mediated tools that allow people to create,share or exchange information,ideas,and pictures and videos in virtual communities and Networks.(Social Media Definition-Wikipedia the free encyclopedia).Social Media is social instrument of communication that will give information simply by asking,giving comments or recommending of other people with similar interests.This is use by giving your thoughts and the ability to communicate positively or negatively.Examples of Social Media sites are Facebook,My Space,Twitter,Bebo,and Linked-In.For a fast paced technological world,Social Media has a big part of our digital lives.It is the starting point to penetrate in every aspects of our lives,in our personal life,Social life or even professional life.Many engage to
For the sport industry, social media has enabled fans to have a closer relationship with sporting organisation operations while allowing their organisation to be strategic and more proficient with limited amount of capitals. This has helped sports to get involved in the business of “relationship marketing” (Grönroos 2004). This is mainly because social media enables the organisation platform to adopt a long term relationships with fans and continue to shape the idea of community once a game ends or season comes to close.
Introduction In this globalized digital networked society, our generation is constantly mobile and connected. The sheer size of the user base in social media sites including Facebook, Twitter, Pinterest and myriad mobile applications like Instagram and Snapchat, is staggering (about 2.058 Billion active social media accounts and 1.685 Billion mobile social accounts) (Limited 2011). With the massive revolution in the social networking industry, it has become imperative that today’s business leverage upon the true potential of social media communications. Something that started as peer to peer individual profiles, is now filled with brands, starting from the multinationals, to the small scale vendors in remote cities.
Social media, or web 2.0 began as an Internet based computer application or user-generated application that facilitates the use of social networks by connecting personal or business profiles with those of other individuals or companies. Social media allows people and businesses to share and exchange information, offer ideas, and promote products in virtual communities and networks.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Joanne S. Black, professional speaker and founder of. the company No More Cold Calling, likes this definition: “Social media is a group of online. technologies and practices that human beings use to share opinions, insights, experiences and perspectives with one another.” (Black) Face-to face communication was the main tool used for many years for providing an avenue for people to share what was on their minds. We see the main tool moving more toward social media with each new generation.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
The definition of social media is websites or applications that are used to communicate with others over the net, either through social networking or any other means. Examples of social media include Facebook, Twitter, and Flickr. The way that each site functions may differ; for example, Facebook is used to keep in touch with friends, whereas YouTube is used to share videos with others. However, any websites or applications that allow the user to interact with other users are still considered social media. Firstly, it is very common for people to believe that social media has had a negative impact on the use of language by teenagers.
Chi (2011) defines social media marketing as a “connection between brands and consumers, [while] offering a personal channel and currency for user centered networking and social interaction.” The tools and approaches for communicating with customers have changed greatly with the emergence of social media; therefore, businesses must learn how to use social media in a way
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Social media an online platform that is known to keep people connected and also helps them know of the happenings around yet still keeping them hooked and entertained. Social media is also known as websites and applications that are dedicated to forums, microblogging, social networking and wikis. Social media is split into two parts the “social” part and the “media” part. The “social” part refers to people interacting with each other and the “media” part refers to the instruments of communication like internet, tv, radio