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Paul rand influential designs
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Paul Rand: 100 year Journey
Paul Rand the American modernist and one of the founding innovators of the Swiss Style Movement once said “Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” His designs hold true this quote; they are simple, but bear a positive lasting impression. The name may not ring a bell, but his work is seen around the world; he created the famous IBM and United States Parcel Service logo, just to name a few. Paul Rand would have been 100 years old and his work is and will forever be an important component of the graphic design industry.
Rand, very fortunate to have parents with an open mind, hence, born and raised in a strict Orthodox Jewish home could have halted his career as a graphic designer because Orthodox Jewish
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Later on in life, he will change his name born, August 15, 1914 in Brooklyn, NY as Peretez Rosenbaum; and later name change to Paul Rand to jump his career. His father eventually allowed him to attend the Pratt Institute in Brooklyn, NY , but There He grew bored quickly and voiced during an interview with Steven Keller “had literally learned nothing at Pratt; or whatever little I learned, I learned by doing myself”. (Friedman,1989). From there he thought starting his career with a part-time job started his career as an illustrator producing what he called ‘junk’, would aid in his progression,but admittedly stated he learned more about graphic techniques than he had at Pratt. According to Green , By this point Rand had already entered the emotional pitfall of complacency, boredom, grandiosity,(Greene 179) this would have hindered his future if he continued on this route, but instead around 1930 Rand launched his first freelance project by a few minor accounts in the mid 1930’s Rand
“To design is to communicate clearly by whatever means you can control or master.” These words by Milton Glaser are the perfect embodiment of his work over the years. He was able to spread his message through his works of art by being simplistic and straight to the point. This simple ideology of is the reason that he is such a renowned figure in the graphic design community, and around the world, even though his name may not be known by all, his works of art have been shared, and loved by the world. He clearly is a master of modern/ abstract design, along with communicating to his audience.
April Grieman was born in New York City in 1948. She studied art in Switzerland at Basel School of Design. She then studied at the Kansas City Art Institute. After graduating, she moved back to New York City to work as a freelance artist until 1976. This same year, she moved to Los Angeles, California, where she opened “Made in Space, Inc.” This became a well-known graphic design studio. In 1980, April Greiman was among the very first graphic designers to fully realize the design potential in the Macintosh Apple computer. She also picked up on Quantel Painbox digital technology. She is one of the most influential graphic designers using the digital media. In 1982, Greiman became the head of the design department at the California Institute of the Arts. In the 1990’s, she wrote and published a book called “Hybrid Imagery: The Fusion of Technology and Graphic Design.” April Greiman has worked as a designer for the MAK Center for Arts and Architecture in Los Angeles. Since then, April continues to work today for companies such as Espirit, Benetton, Sears, and AOL/ Time- Warner, Microsoft, the US Postal Services, and the architects Frank O. Gehry, RoTo Architects, and others. April Greiman has received numerous awards and distinctions for her work.
“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated”. Paul Rand was single-handedly responsible for bringing class, elegance and style to corporate logos, books and posters. Although more than the majority of the versions of his logos have been updated, his influence and style is still there and his legacy will live
To understand Peter Keating's character, we must first examine the foundation of Objectivism. Nathaniel Branden, once a close associate to Ayn Rand, in a personal statement entitled, "The Benefits and Hazards of the Philosophy of Ayn Rand, listed some...
Paul Rand is the designer I will be talking about in these next few paragraphs. I chose Paul Rand for a couple of reasons. Before this semester, Paul Rand`s name has never been brought to my attention. Paul Rand`s name was first brought to my attention in my publication class. During that class we talk about Rand`s work and the designs he has created. Some of the most famous logos we see each and every day, I never knew they were his designs. Another reason why Paul Rand`s is intriguing to me personally is his techniques and approaches in how he creates his works. Rand was a take it or leave it type of guy. He showed his best designs
When it comes to the power/influence Graphic Designers possess, Berman discusses the “triple bottom line” (132): people, planet, and profit. With the increase in communication technology, globalization is now integrated into the core of our everyday lives, and this triple bottom line has grown closer than ever. The community we live in has expanded in its communication accessibility, and we take for granted the instant connections and ease of language interpretations. Berman quotes Naomi Klein who declares, “logos ha...
... his ideas for a much improved future. He describes how his two young sons, his beautiful wife, and his community will create around his philosophy of being an individual and possessing freedom. Throughout the novella, Prometheus painfully breaks his chains of confinement, to find his quest for knowledge. With many painful experiences, he finds out that individuality can never be fully controlled, because freedom is always with him. Rand depicts a society where collectivism is the core belief and anyone opposing it, will be a martyr. But it will be one individual who will rise from the depths of despair and fight for his individualality; and eventually find his purpose in life.
Paola Antonelli, design curator at New York’s Museum of Modern Art (MoMA), in her talk in 2007 claimed that there is a possibility to approach to the idea of the design as an instruction or a direction rather than a prescription of form. During resent decade, many designers have tried to separate art and design and introduce the design as an independent tendency. They believe that the essence of art and design are different. Professor Jae-Jin Shim explained that “Art is something driven by instinct, but design has to be based on a rational and commercial purpose” and John Maeda in 2012 argued that there’s a difference between art and design, and it matters. “Designers create solutions – the products and services that propel us forward. But artists create questions — the deep probing of purpose and meaning that sometimes takes us backward and sideways to reveal which way “forward” actually is.”
Ayn Rand is amazing because of her philosophy of objectivism and the fact that she is both a novelist and a philosopher. She has one of the most interesting life. Objectivism's central tenets are that reality exists independently of consciousness, that human beings have direct contact with reality through sense perception, that one can attain objective knowledge from perception through the process of concept formation. She described its essence as "the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute." Ayn Rand wrote 32 novels. Some are fiction, some are stories that she has encountered over her lifetime. Some of those novels are We The Living and the famous one Atlas Shrugged. One of
In order to understand Ayn Rand’s theory on ethical egoism, first we need to understand her background and the era she was raised in. Born in St. Petersburg, Russia on February 2, 1905, Rand witnessed the Kerensky Revolution which she supported and the Bolshevik Revolution which she denounced. She changed her name from Alissa Rosenbaum to Ayn Rand in 1926 – around this time she also abandoned her Jewish religion and became an atheist. Her family fled Russia to escape the violence and her father’s business was confiscated. Faced with near starvation during those turbulent years, Rand’s fascination with American history began. She attended the University of Petrograd where she studied philosophy and history; however, her college experience ended badly when the school was taken over by the communist government. She moved to the United States never intending to return to her homeland ("Biography of Ayn Rand (1905-1982))".
She was a precocious child who loved to read heroic aspects of literature.1 As a child, she always knew she was going to be a writer. At the age twelve, the Bolshevik Revolution began and her family had to move away from the violence, so they found a new home in Ukraine.1 Alyssa and her family suffered in the hands of the communists, and the pharmacy that they owned was confiscated and left them penniless.1 Eventually, they moved to Crimea and she graduated from the local high school. Later she moved and attended Petrograd State University.1 There she studied philosophy and became infatuated with the free life that the United States had.1 Later she managed to get a visa at the age of twenty and came to America on a pretext of visiting some family.1 She changed her name to Ayn Rand and began a journey that would change her life forever.1 She had already given herself a name for screen writing in the State Institution for Cinema Arts in Petrograd. She was given an opportunity to meet a film director by the name of Cecil B. Mille in Chicago where she lived with family. Soon after, she became a script reader, a wardrobe attendant and a screen
In order to make her philosophy clearer, Ayn Rand has simultaneously given an account of people like Peter Keating and Ellsworth M. Toohey. Peter Keating - a man who cheats and lies but preserves a respectable front. He knows himself to be dishonest but others think he is honest and he derives his self-respect from that. His aim in life is greatness - in other people's eyes. Other people dictated his conviction which he did not hold but he was satisfied that others believed he held them. Others were his prime concern. He didn't want to be great but to be thought great. He borrowed from others to make an impression on others.
Steve Jobs knew what he wanted, with a creative, brilliant mind for advertising. Steve Jobs' contributed significantly to entrepreneurs, and emphasized the value of design, and at the same time, Jobs understood the essential part aesthetics would play in appealing to the public. During the 1970’s, Steve Jobs helped in establish and popularize the personal computer, and in the 1980’s he saw the computers potential in the commercial market place, earning Jobs a devoted following as his forward thinking and product design is not only functional in both the personal and commercial arenas. When Steve Jobs returned to Apple they were close to bankruptcy, but his involvement in editing the “Think Different” ad was the refocus Apple needed. (Dan, 2011).
During my whole life and experience I have been interested in the Art, Creativity, and I have been traveling around Graphics Designing. When I go out to centres, supermarkets, the high streets around Kingston anywhere in London, Germany and other parts of Europe which I have seen. I have seen lots of Graphics designs in advertising, Billboards companies for example in electronical products or any type of product the graphics advertising companies running around the world, just because of that I was inspired in the graphics designing and I was influence by the subject.
In the art community there is a lot of controversy in distinguishing what the difference between an artist and a designer. Designers are told they are not artist and they need to stop thinking they are artist. When dealing with art and design specific demographics and viewers interpret the messages of each subject in different ways. Art is said to be elucidated and design is said to be understood. Artists usually develop a work of art with the intention of bringing an emotion viewpoint, instinctive feeling, and or state of mind. When you look at an artist work it cannot be limited to just exhibiting one individual thought or just one individual meaning. That is a big difference when it comes to graphic design. Graphic design usually has a very specific goal and point to make. When dealing with graphic design there should not be any room or space for any mixed messages or multiple meanings. The audience of the design should immediately understand the design that the designer created. Art connects to people differently in so many ways. The only reason it connects to people in different ways is only because it is interpreted differently.