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Graphic design evolution
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“To design is to communicate clearly by whatever means you can control or master.” These words by Milton Glaser are the perfect embodiment of his work over the years. He was able to spread his message through his works of art by being simplistic and straight to the point. This simple ideology of is the reason that he is such a renowned figure in the graphic design community, and around the world, even though his name may not be known by all, his works of art have been shared, and loved by the world. He clearly is a master of modern/ abstract design, along with communicating to his audience. Milton Glaser was born in New York City in 1929. Milton Glaser attended The High School of Music and Art and graduated from Cooper Union. Glaser is an …show more content…
His logo today has earned the city $30 million each year, seen everywhere in New York also reproduced on t-shirts and hats. Glaser has also modified the original design after September 11, Terrorist attacks with the new version saying "I Love New York More than Ever," the logo was created to bring unity and in the heart there is a black spot to symbolize the attack on the World Trade Center. Glaser also co-founded Pushpin Studio with Reynold Ruffins, Seymour Chwast and Edward Sorel. Pushpin Studio re-studied the graphic work produced in the previous eras in a new light. This included fine art and commercial art such as Art Deco, comic books, wood-cut illustration, Art Nouveau as well as illustrative posters, book covers, record sleeves, and magazines. Milton Glaser’s other notable designs include the bullet logo that he designed for DC Comics and Bob Dylan poster. He also founded Milton Glaser Inc. in 1974. Glaser established New York Magazine with partner Clay Felker in
Lawson, Bryan. How Designers Think: The Design Process Demystified. 4th ed. Oxford: Architectural Press, 2006.
The creation of a graphic should be simple enough to always recognize but also impactful enough that it is memorable and synonymous with the identity or brand it is created for. This also comes into play with the idea that as an artist your goal, “is about getting people to engage their environment” whether it is through sonically making them experience something or viewing something which can change their entire viewpoint. Within Shepard Fairey’s manifesto, he touches upon two key elements that should be looked upon within all pieces of art that you interact with, these being the phenomenology and the human nature to follow trends and the “CONSPICUOUSLY CONSUMPTIVE nature of many members
Graphic design traditionally had been a service industry with the main focus being on appropriate, effective and clear communication. Type and image combine to visualize a message, with the metaphor of the crystal goblet being the over-arching goal of the work. As post-modernism shipped this idea to the glue factory, a new breed of form and content was created, allowing the viewer an active, not passive role, in reading, using language as a medium just as a piece of metal could be melted and cast into a new shape. In true Hegelian dialectic form, this spawned a movement of super graphics which spawned the handmaiden forms of lettering and tactility up to where we are now: the aggregate. Explain "Crystal Goblet"
Graphic designer and typographer Stefan Sagmeister has always had a unique way of viewing the world, therefore has created designs that are both inventive and controversial. He is an Austrian designer, who works in New York but draws his design inspiration while traveling all over the world. While a sense of humor consistently appears in his designs as a frequent motif, Sagmeister is nonetheless very serious about his work. He has created projects in the most diverse and extreme of ways as a form of expression. This report will analyse three of Stefan’s most influential designs, including the motives and messages behind each piece.
Michael Rock’s article “Designer as Author” addresses a quite popular topic of discussion in graphic design. Authorship. In there, Rock validates the active roles played by designers across various fields of artistic productions. The connection that exists between authorship and design is built on the ability of the designer to stand and work alone to accomplish a project. The article is more of argument-oriented in a way that highlights the overall roles designers play in the success of a project.
In the 1920’s and 1930’s, America experienced many hardships, such as the Great Depression which is referred to by the U.S. Federal Reserves as “the longest and deepest depression of the 20th century”. Also occurring at this time was World War II, a war that affected the U.S. people at home, started by an attack on Pearl Harbor which resulted in 2,335 American workmen to be killed, it ended with two atomic bombs that will forever be remembered for its devastating power and historic meaning, all of this would have crippled a country, but America did not because of the extraordinary leadership of the 32nd president of the United States. During the 1920’s and 1930’s, America withstood many setbacks, nevertheless due to Franklin D. Roosevelt, a man of many words, not just made our country survive, but he helped mold our country into what it is today.
Paul Rand the American modernist and one of the founding innovators of the Swiss Style Movement once said “Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” His designs hold true this quote; they are simple, but bear a positive lasting impression. The name may not ring a bell, but his work is seen around the world; he created the famous IBM and United States Parcel Service logo, just to name a few. Paul Rand would have been 100 years old and his work is and will forever be an important component of the graphic design industry.
The Spiritualist pioneers through the centuries have played an important role in our history, devotedly demonstrating their faith spiritualism, to the multitude. In the past many great men and women shaped yesteryear of spiritualism, dedicating their life, firstly Sir Arthur Conan Doyle an outstanding well-respected Doctor of medicine in the community, writer on Spiritualism additionally for his famous Sherlock Holmes stories. Secondly, Emma Hardinge Britten a strong lady of her time a copious writer, the channelling of the five principles, later changed to seven, equally the founder of the “Two Worlds” Magazine. The final person chosen is Gordon Higginson an outstanding medium with strong evidence of spirit of the last Century, a teacher to impart the knowledge, furthermore continued through studying becoming a Minister and President of the SNU.
George Washington Carver is one of the greatest 20th century scientists that still have an influence on us today. George Washington Carver devoted his life to research projects connected with southern agriculture. Carver was a chemist who discovered three hundred uses for peanuts and hundreds more uses for soybeans, pecans and sweet potatoes. He rise from slavery to become one of the most respected and honored men. The contribution made by Carver has had a great impact on today’s development of the economy. George Washington Carver changed the economy of the South with his agricultural knowledge.
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
Friedrich Schiller, born Johann Christoph Friedrich Schiller, was an influential German poet, historian, dramatist, and playwright during the 18th and early 19th centuries. Schiller became one of the most universally acclaimed figures in German literature due to his works that exhibited the themes of human freedom and the necessity of justice. His early plays were characterized by the overthrow of corruption and tyranny, but his later works became renowned for their realistic and classical subjects, often featuring how humans uphold the principle of rising above the sleaze and corruption in order to attain solemnity through pacific means. The influence of Schiller has practically disappeared from the English-speaking world, but in Germany, his works are venerated as a crown of literary triumph along with those of his contemporary Johann Wolfgang von Goethe.
I realized that art and design differ art is meant to be a creative expression that could have an objective, which is why art is used in design. However, design is always meant to have a purpose. A way to explain this difference between art and design can be expressed by Latour’s idea that the modernist design philosophy saw design as merely an aesthetic like art sometimes is used for. However, design has shifted to a broader term of “things” that should help approach a “matter of concern” (Latour 2). Design can be utilized to bring awareness to an issue in society or as Antoinette Carroll states, it can provide an “approach” to the issue (Miller 4). Also, design should not be used for malicious intentions or discrimination even though Lena Groeger’s article cites numerous examples of discriminatory design city planner Robert Moses design choices that still affect New York citing the low bridges of Long Island used to block the poor (Groeger 2,3)
What is the relationship between the creative impulse and the creative output of designers, who for the purpose of this essay will be extended to include artists from all fields of endeavour? Neil Brown (2005) examines this relationship and concludes that it is necessary to preserve separation between the practice of research into design and the practice of design itself. He references the argument of Schön (1983) (in Brown (2005), p3) that there is a difference between reflecting in one’s practice, i.e. the art practice itself, and “reflective deconstruction of the system in which one’s practice is conducted”, or rather research into the practice of the artist as distinct from the making.
This essay explores the concept of whether the outcome of design is directed towards a ‘Look at me’ or ‘Look at this’ theory. Through evaluating research behind the meaning of design, this essay will discuss that the theory behind a design leans greater towards a conceptual base rather than placing the emphasis on the physical product and therefore arguing that there is a greater tendency towards the ‘Look at this’ approach. The argument presented aims to discuss the point that design is a conceptual based practice which contains much subjectivity and therefore is difficult to place specifics on. This essay will focus on the meaning of design and the design process. It will then concentrate on a discussion about the uses of design as a symbol and communication tool. After examining a range of disciplines, this essay will evaluate and suggest that the more fitting meaning of design is ‘Look at this’.
I was interested particularly in doing graphics design and the visual communication that I was inspired by combining images phrases and ideas to illustrate to the target and audience so that they would impact and react on those kind of illustrated for e.g. the billboards, poster, the product packaging and lots of more advertisement there. There are lots of elements on different types of media that I have already mentioned but there are also examples like Logos which really encourage people and make those people to think about logos. There are also lots of books designs and magazines advertisements thinking from these graphics design use of socially, morally ethical thinking mainly it happens when people do mostly think about positively and negatively so it would affect people’s mind and they would think more in detailed meaning which is called graphical visual communication, to demonstrate the recycle logo which would be advertise the recycling of ‘trees hunger and suffer do recycle paper’.