PAUL RAND Brandon Rivette Art 333: Graphic Design History November 30, 2017 PAUL RAND Background Paul Rand is the designer I will be talking about in these next few paragraphs. I chose Paul Rand for a couple of reasons. Before this semester, Paul Rand`s name has never been brought to my attention. Paul Rand`s name was first brought to my attention in my publication class. During that class we talk about Rand`s work and the designs he has created. Some of the most famous logos we see each and every day, I never knew they were his designs. Another reason why Paul Rand`s is intriguing to me personally is his techniques and approaches in how he creates his works. Rand was a take it or leave it type of guy. He showed his best designs …show more content…
Rand`s process was not to have a set structure, but more of a freeform layout. Rand used many mediums to create his designs like photography, collage, and type especially. Rand was a risk taker which I believe is a great quality to have when designing, because you’re trying to create from ideas that have never been done before. A successful design puts your name out there, which creates more of a following and people ask for more. Rand`s major approaches he used in his designs were shape, color, space, and contrast. Designing my brochures from Paul Rand`s style and approach was a great learning experience for myself. Taking in what he based his approaches on is how I approached my designs as well. With the brochures I created I based the covers off a couple of Rand`s famous logos. My brochures were based on Antioxidants and fats and oils. I wanted to take uninteresting information and create designs that make them stand out to people. Like Rand`s approach, I wanted to engage the audience. If the approach is good, the design is working. That is what makes a successful graphic …show more content…
Rand`s Next logo is a 3-D cube that is place on an angle. The cube is black with white outlines. The typeface is 4 colors: red, yellow, green, pink. A simple design and it draws your attention right away. I designed mine as well with the black cube and white outlines, but with the colors: blue, burgundy, purple, and teal. The type inside the cube is (FATS) which I based off my information. From a distance, my design also draws your attention, in which Rand`s approach work again with the contrast. The black with the light colors helps draw you in. I also used the same typeface throughout the brochure to keep it balanced. I used a lot of shapes with contrasting colors to keep the flow moving. Simple approaches are true to
Industrialization was a time period where our agricultural society turned into a manufacturing society. This change was very controversial and sparked many thought provoking images. One of these images is a painting by John Rand. John Rand was an American Romantic painter who criticized industrialism. He saw America’s quiet countrysides turning into factories, which puked giant plumes of smoke for over twelve hours a day. In his life he created many paintings to show the horrors of industrialism. However, this one is more subtle and confusing, which people can interpret in many ways.
April Greiman is a contemporary designer who is recognized all across the world. Through her life she is known as the first designer to use computer technology. Her work is signature for her use of different materials, texture, and color. She has also inspired many people, and has been inspired by many professors and artist in her lifetime. She continues today to impress people with her knowledge of graphics, architecture, and environment.
So Rand is in the peculiar position of having different views on how to live life than others that on the surface don’t seem terribly controversial and yet are completely shunned from the mainstream philosophical community. Did the fact that she was a woman with something to say in the 20th century work against her? It certainly seems like it did, as I firmly believe if she had been a man the backlash would not have been as severe or even existent. I could hardly use the Encyclopedia of Philosophy as there is absolutely nothing that even references Rand in the entire work! In the end Rand is a fascinating figure with interesting ideas embraced by many loyal followers that have been for better or for worse at least for now, relegated to the fringes of scholarly thought.
It’s often unacknowledged that there are designers that are behind creating and drawing out the designs we see on our everyday products, whether it be toilet paper, bleach, or a can of soup. There are people behind creating the enticing labels that urge us to crave and need that product. Andy Warhol shined a light on a whole world of unrecognised artists,
Andy Warhol was one of the most famous and successful graphic artists in the last century. His iconic paintings and prints are still remembered and noted today. If you see a brightly colored illustration of a celebrity, who do you think of? Andy Warhol, who was known for his portraits and product-based art work. Even looking at something as simple as a Campbell’s Soup can can trigger the thought of the 60’s artist.
Carson is a designer whose unorthodox graphic style played a major role in his success in the design world. His sense of typography is original and unique in a way that he does not follow the basis of communication design. For example, his arrangement of text is not what we would normally see which is in order but positioned in disarray creating chaos and confusion which is new and refreshing. His use of interesting visual simultaneously with typography creates an out of the ordinary design where sometimes the images are deliberately obscuring the text that goes with it and occasionally creating an unfinished sentence or word.
Alyssa Robinchaud, later known as Ayn Rand, was born in St. Petersburg, Russia, on February 2nd, 1905 as a Jew. Raised with her two younger siblings, Natasha and Nora, she grimly witnessed severe poverty, the Russian Revolution, and Communists seize her father’s shop, forcing her mother to begin teaching. Dissatisfied with life in St. Petersburg under the control of a few money-grabbing tyrants, Alyssa Robinchaud left Soviet Russia. She reassured them that the trip to America would be brief, but she had no intentions on returning. Intrigued with the beauty of America, she became a citizen in 1931. Arriving in New York in the February of 1926, Alyssa Robinchaud changed her name to Ayn Rand, protecting herself and her family’s identity since most members stayed in Russia. The New York Evening Post written in 1936 concluded that her last name was the abbreviation of her Russian family name. Her first name, Ayn, was the Finnish name, “Ina” without the extra ‘I’ at the end so the articulation was the letter ‘I’ with an additional ‘n’ following it. !!!! Several people pronounced it while remembering that it rhymes with ‘mine’. !!!!
Theodor Seuss Geisel (aka Dr. Seuss) was born in Springfield, Massachusetts on March 2, 1904. His father worked in the family brewery, Kuhlmbach & Geisel, which locals pronounced, "come back and guzzle” until prohibition. His mother’s maiden name was Seuss. She was the daughter of a baker in Springfield. Seuss had an older sister named Marnie (Kibler, 1987).
Since there’s a big tech focus these days, customers would be given tools to create their own logo or pick and choose from premade options they could access from our website or alternatively, a program on their phone. They could then place their order and have their product shipped to them. My idea for this came from my interest in the various logos and designs along that pervade our everyday life. They represent both a form of self-expression and increase awareness of something, two things many people want to do nowadays. It would be a disruptive business because it would empower groups, clubs, churches, sports teams, and even other businesses to create something that represents them and make it as simple and convenient as possible to do so.
During the 1980’s Graphic Designer, Paula Scher helped design and define the decade of color, music, and fun. Scher began her graphic design work by creating designs for the inside of children’s books. Later on, the artist received a larger gig working for record labels such as CBS and Atlantic Records. After she began her work as an album cover artist, Scher’s artwork became known for its exaggerated use of typography and its unique style. Early in her work, Paula built her credibility with her design of the Boston album artwork from 1976. From there Scher continued to shape the decades of the late seventy’s and the early eighty’s by designing albums for Cheap Trick, The Blue Oyster Cult, The Rolling Stones and more. After some time, Paula resigned form the record industry and began her own design company with her friend Terry Koppel. The two designers called the company Koppel & Scher and ran the business for seven years until the recession, which eventually caused them to go their separate ways. By 1991 Paula received an irresistible job offer to work for Pentagram as a graphic de...
Overall Any Rand is an amazing individual with an amazing philosophy for living on earth. Through every novel she wrote she put her philosophy of objectivism as the centerpiece to each one. Rand wrote so much about wanting people to be selfish but to be selfish in a way where you follow reason not faith and you work hard to achieve a meaningful life. As well as making your own happiness your main priority and to learn from others by treating them as individuals. Ayn Rand was so dedicated to her philosophy and she devoted her life to get her view across to the people that in the end all she wanted was people to know that her philosophy was the key for living on earth day in and day out.
As a historical figure, she challenged the minds of others. She made others think for themselves based on reason more than religion or belief. Rand has changed political aspects as well as writing aspects. She ta...
After being ranked 8th in the world and having a known name in the sporting industry, he was easily contacted and hired for designing sports/surfing magazines and advertisements. In the interview conducted by Designboom, Carson stated that he had no real formal training in the design world, resulting in a lack of knowledge in basic design content (i.e. grids, formulas, schools of thought, etc.) (Designboom, 2014). But, with his early interest and education in sociology, and his Bachelor of Arts degree, he is easily able to work with real stories, real people, events, and music. When Carson is given the brief article that he must design around, or the client’s idea pitch, he just designs what he feels is right (Designboom, 2014). The more pieces he creates, the more experimental he gets. This act of fearlessness and adventuresome is what makes him such a desirable designer. Clients are confident that he will produce something unique, beautiful, and daring. Carson stated that his strongest skill is his “ability to speak visually and emotionally to a wide variety of audiences and topics” (Designboom, 2014). Carson has been in the design industry for many years and has worked with many varied clients, making his knowledge and level of creativity mastered. His curious, bold, and open-minded personality, plus his experimental, clever, and unique approach to design, has made the successful designer who he is
I was interested particularly in doing graphics design and the visual communication that I was inspired by combining images phrases and ideas to illustrate to the target and audience so that they would impact and react on those kind of illustrated for e.g. the billboards, poster, the product packaging and lots of more advertisement there. There are lots of elements on different types of media that I have already mentioned but there are also examples like Logos which really encourage people and make those people to think about logos. There are also lots of books designs and magazines advertisements thinking from these graphics design use of socially, morally ethical thinking mainly it happens when people do mostly think about positively and negatively so it would affect people’s mind and they would think more in detailed meaning which is called graphical visual communication, to demonstrate the recycle logo which would be advertise the recycling of ‘trees hunger and suffer do recycle paper’.
In its simplest form, corporate identity is a function of design that includes the name of the organization, its logos, the interior of the buildings, and visual identification such as uniforms of the staff, vehicles and signage. For a long period, graphic designers have remained highly influential been hugely influential in two regards, in that they articulated the basic tenets of corporate identity formation and management and succeeded in keeping the subject on the agenda of senior managers. Currently, symbolism, or design, has assumed a greater role and has moved on from merely increasing organizational visibility, to a more serious position of communicating corporate strategy (Ollins, 1978). There were now three main types of visual identity such as Monolithic (single brand visual), Endorsed (parent brand endorsing a sub-brand) and Branded (a plethora