What Is Carvel's Mission Statement

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Carvel is one of the most recognized ice cream manufacturers in the America. Founded in 1929 by Tom Carvel, the franchise is best known for its soft-serve ice cream and ice cream cakes. The parent company of the business, Focus Brands also owns many other well-known franchises including Cinnabons. The current CEO of Carvel is Scott Cowell, who served as the Chief Marketing Officer before becoming CEO. Carvel is said to have invented soft serve ice cream and the franchise has operated in the United States for more than 67 years.
Origin: The Start
Carvel started when Tom Carvel bought his first ice cream truck with a loan from his wife. He would travel and sell his homemade ice cream at different locations. During one of his rounds, his truck broke down and he began selling there and within a span of two days, he had sold his entire stock of ice cream. This small hurdle helped him realize there was a market out there for softly frozen desserts. He later opened his own store right at the site of the breakdown and the business grew from there. Started from scratch, today the company is worth millions.
Mission Statement …show more content…

As expressed in their statement, they hold customer satisfaction at a high level and work to continue growing and changing to adapt to customer demands and needs. To include everyone, Carvel also provides gluten-free options to all their products. Their slogan is “It’s what happy tastes like. America’s Freshest Ice cream.” Carvel proudly announces on their website that they are America’s Freshest Ice cream since 1934. As a socially responsible company, they also proudly support the American Red

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