Visual Analysis: The Evolution Of Dr. Pepper

927 Words2 Pages
bulb-icon

Recommended: Persuasive theories used in advertisements

Founded in 1885, the visual analysis of the “Evolution of Dr. Pepper” is trying to get the same customers to keep going back and buying their product as Dr. Pepper promotes their own type of “evolution”. The colors and patterns of the red and white ad brings back the popularity of Dr. Pepper so they will continue on the tradition of their “evolution”. The “Evolution of Dr. Pepper” has various repetition of the white and red color scheme. The red and white color scheme promotes their brand as those colors are Dr. Pepper’s brand, which stands out to maybe new Dr. Pepper fans and also to the old and present Dr. Pepper fans. Dr. Pepper has grown to fit more into this generation by it’s popularity and more kids are getting grown to it. Dr. Pepper doesn't just address to a specific age, they address to anyone and everyone who …show more content…

Pepper to people and they want customers to get that letter in their mind and have it stay there. The purpose that Dr. Pepper wants to give out is obviously to persuade people to buy their product. The economic side of the Dr. Pepper ad is to sell as much brand as they can. The brand even makes their own t-shirts, and they even have their own factory down in Dublin, Texas. If you look closely at the Dr. Pepper ad you can see that it gives detail about the evolutional theory. It states from the beginning of time when the monkey comes out that this is the time that the Dr. Pepper brand is coming out. Then, as you get further into the years, the popularity of the soda comes out. It hints details on how the Dr. Pepper brand first started and how long it’s going to continue to be out. The baboon in this ad represents that even from long ago when monkeys were first created that Dr. Pepper is that old. Which is obviously false, but it just wants to give out the idea of how long their company has been around and wants to compare it to the Evolution of

Show More
Related

  • Dr Thunder: Advertising Scheme

    1235 Words  | 3 Pages

    From the review of U.S Census on the size of the market segment to which the marketing campaign of Dr. Thunder would target, it has been found that the marketing campaign would target around 3 million Americans. Over the past 10 years, it has been noticed that the target market segment has grown for about 7.7% (United States Census Bureau, 2013). Moreover, the target segment would expand by another 8.9% in the coming ten years. Upon understanding the dynamics of soft drink industry in USA, it is found that the following three factors have an impact on the consumer behavior of this industry:

    Read More

  • Dr. Pepper 10 Ad Campaign

    540 Words  | 2 Pages

    Dr. Pepper claims that men can enjoy healthier sodas and still be manly. They don’t use any evidence to prove this, instead they choose to present a man who enjoys their product. This man is shown carrying a large tree with one hand and a can of Dr. Pepper 10 in the other hand. There may be a rebuttal in the fact that there is no real difference between Dr. Pepper 10 and Diet Dr. Pepper, especially since Dr. Pepper has a lengthy campaign that sells Diet Dr. Pepper as being a healthier

    Read More

  • Purple Mattress Commercial Analysis

    786 Words  | 2 Pages

    Coca-Cola is no stranger to unique and creative advertisements. Over the past years, Coca-Cola has replaced their well-known logo with popular names. By personalizing their products, Coca-Cola has appealed to a larger range of consumers. One commercial I have watched on television is the ‘Share a Coke: Break the Ice” Coca-Cola commercial. The commercial includes two young people meeting and breaking the ice by sharing a coke with their names on it. I believe Coca-Cola is trying to send the message of sharing a coke with others. This commercial does not have a lot of speaking but the body language is very strong. This makes viewers feel excited and curious to see what will happen. I find this commercial to be very effective. The idea to have names on the bottles is very creative. If I were to see my name on a bottle, I would defiantly want to purchase the

    Read More

  • Coca Cola Rhetorical Analysis

    993 Words  | 2 Pages

    Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.

    Read More

  • Analyzing Newcastle Brown Ale's 2015 Super Bowl Ad

    751 Words  | 2 Pages

    The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement

    Read More

  • Dr Pepper Research Paper

    970 Words  | 2 Pages

    The soda that when you guzzle it, the great flavor fills your taste buds and the bubbles of carbonation explode in your mouth leaving a savory taste in your mouth. Dr Pepper is a very popular soda, that is apart of the Pepsi family. Dr Pepper is in stores all around, and is very popular, so not knowing about it, you'll stand out, but don't worry for reading this will inform you of Dr Pepper. This paper contains writing about the history of Dr Pepper such as; when it came to the world, how it was made, who made it, how has it changed, the flavors of it, and how/what are they, the company, doing now, in 2016.

    Read More

  • Rhetorical Analysis Budweiser

    744 Words  | 2 Pages

    This Budweiser advertisement is all about establishing ethos with the viewer. It may seem out of character for a company whose only purpose is to make and sell alcohol to produce an advertisement that is so explicitly against heavy drinking, nevertheless the overall effect of the video is that viewers come away feeling that Budweiser has their best interests at heart, so if they were to choose to drink, Budweiser would be a wiser choice. Budweiser accomplishes this exceedingly well through the instinctive empathy viewers feel as a response to the bond between the dog and the man, but every facet of the ad, from the background music to the coloring, plays an important role in establishing Budweiser as an morally righteous company, all the

    Read More

  • Rhetorical Analysis Of Coca Cola

    1526 Words  | 4 Pages

    Pathos, being the strategy most strongly used in this commercial, connects with the feelings of the audience. By featuring the commercial atop a green hill with a diverse group of people, Coca-Cola is showing that people of different cultures can come together in harmony, which aforementioned, was what people were looking for at this period in history. Not only the thought of harmony among groups of people, but the song that they sing together melodiously. When the commercial begins we see a young blonde woman begin the song, then she is joined by the rest of the crowd in singing, “I’d like to buy the world a home and furnish it with love…” along with other verses describing animals and pleasantries that would accompany them in furnishing this home. When we think of home, we think of a place where we can be loved and cared for, a place that is peaceful and pleasant (or this is what most people hope for), which is exactly what Coke describes to us as we watch enchanted by the beautiful voices of the people. Coca-Cola connects with us by evoking emotions of belongingness, love, peace and harmony amongst our fellow friends and people. This form of pathos is what really hooks the

    Read More

  • Pepsi and Coke in the Czech Republic

    1972 Words  | 4 Pages

    1975 heralded the ‘Pepsi Challenge', a landmark marketing strategy, which convinced millions of consumers that the taste of Pepsi was superior to Coke. Simultaneously, Pepsi Light, with a distinctive lemon taste, was introduced as an alternative to traditional diet colas. In 1983 Coke launched aspartame/saccharin blend Diet Coke. In response in 1989 Pepsi-Cola introduced an exciting new flavor, Wild Cherry Pepsi. Thus Diet Pepsi's 'The Other Challenge' campaign was based around a 54-46% lead over Diet Coke in independently researched taste tests in Australia. It was only in 1996 that Pepsi unveiled a revolutionary 'blue' look worldwide 'to transform the image and attitude' of one of the world's best-known brands. 'Pepsi Blue represents a quantum leap into the future and redefines how the Cola Wars will be fought and won in the 21st Century.'

    Read More

  • Analysis Of Diet Coke

    1050 Words  | 3 Pages

    This advertisement makes Diet Coke popular because it focuses on why the consumers drink the product; it 's refreshing and does not cause weight gain. This is proved in the advertisement because the women portrayed are happy and having a good time while sharing a Diet Coke, which leads the consumers to believe that they should buy a Diet Coke as well. This association increases sales and helps improve the overall market

    Read More

  • Pepsi Advertising Analysis

    769 Words  | 2 Pages

    This is the final way that ads use to influence audiences to buy their product over another. The Pepsi ad provides a website that onlookers may visit if they wish to learn more about the “Pepsi Refresh Project.” By citing this website the ad has appealed to audience’s logical reasoning. However, unlike the Pepsi ad, the coke ad provides its fact on the advertisement. The ad informs readers that coca cola has been around for over 84 years. This is a better way to appeal to a person logical understanding, because the information is right there, and they do not have to go to a website to find information about the product. Overall, both advertisements provide information about their product in an attempt to persuade audiences to buy either Pepsi or Coca

    Read More

  • Mountain Dew

    1153 Words  | 3 Pages

    This ad does a very good job of accomplishing PepsiCo’s brand communications strategy. It is exciting and exhilarating and shows the personality traits of fun, irreverence and daring.

    Read More

  • Comparison Of Coca-Cola Vs Pepsi

    1007 Words  | 3 Pages

    Pepsi was introduced in 1893 by Caleb Bradham as “Brads Drink” which then was renamed to “Pepsi Cola” in 1898. There wasn’t many options for advertising in this era due television not being introduced into households till the late 1900’s. One of the first Pepsi Cola advertisements was a black and while flyer that had a few characters laughing and read “Whoope!!! Zoom!! Drink Pepsi-Cola” at an advertisement from Pepsi, the have bright blue, red, and white colors that pop and are eye catching. Comparing this ad with a current ad and modern technology, you can see that Pepsi’s marketing and advertising techniques have come a long way. Reviewing a recent Pepsi advertisement, you can see that they have made groundbreaking changes to their branding techniques. First I will I will note that their choices in colors (red, blue, and white) for their brand are not only eye popping, but in a way symbolize the colors of America. I am not sure if this was their intent but it sure does standout. Next, there slogan in the ad states “Help Kick Off The Pepsi Super Bowl Halftime Show”, this ad targets a very large group people because its directly relating to one of the biggest sports event which is Super

    Read More

  • Coca-Cola Brand Image

    809 Words  | 2 Pages

    At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Overall, Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer. This particular Diet Coke ad is full of claims and proofs of facts, values, and policies, that try to make you remember the fun, old times, and memories of high school and, at the same time, associate it all with the memory of a good tasting Diet Coke. This particular ad boldly suggests the importance of friends and still being yourself.

    Read More

  • Analysis Of Coca Cola Advertisement

    1033 Words  | 3 Pages

    This advertisement most likely wants a universal audience so it does not try to appeal to a certain status or rating. It gives no sense of appeal to thrift or savings. This advertisement is most likely aimed at all consumers. The ladybug that was mentioned in the previous paragraph might even signal that they are trying to appeal to a younger audience as well. On the right side of this Coca-Cola advertisement, besides the Coke bottle, the creators have placed a quote that says, “open a Coke, open happiness”. This quote appeals to the consumers emotions because they try to infer that by drinking a Coke you, the consumer, will become happier. In the background they purposely made it look joyful to give a happy feel to the advertisement. The tone of this advertisement would have to be joyfull. Considering the creators most likely trying to portray to a universal audience, they want all consumers to take note of this advertisement and have no one excluded from purchasing their products. I don’t believe this advertisement is trying to offend anyone. In the Coca-Cola advertisement it tries to grab people's attention with its imagery, color, emotional appeals, plain folk, and loaded language. Loaded language is also a persuasive strategy. Advertisers use loaded language to include words in their advertisement that have a positive or negative meaning to help explain the advertisement or product. “In many cases, the shopper has been prepared for the shopping experience by lush, colorful print advertisements, thirty-second television minidramas, radio jingles, and coupon promotions. (Thomas Hine, Page 115) Hine is discussing how the consumers are persuaded to buy particular items even before going shopping because of the advertisements they have seen prior. Advertisements are the supplier's way of persuading and manipulating the consumers. Now I will talk about an

    Read More

More about Visual Analysis: The Evolution Of Dr. Pepper

Open Document