Persuasive Essay On Advertising

How do things sell? Where do phrases like “sex sells” come from? Advertisements are all around us on a daily basis. Whether you are driving in your car and pass by a large advertisement on a building, or you see an Ad for jewelry in a magazine. The sole purpose of these advertisements is to reel in the consumers. Hook, line, and sinker.

Advertisements help one visually memorize a product, and attract the consumer. They may use propaganda, hooks, repetition, claims, association, bandwagon, and promotions. They can be on television, street signs, poster’s, just about anything that can be seen.

There are a wide variety of beers on the market today. Standing in the beer aisle in Kroger’s, staring at the different assortment can at first seem

This catch phrase quickly caught on, and it is known pretty much all around the U.S. What makes Dos XX so appealing? The actor that portrays the most interesting man in the world is always dressed immaculate. His hair looks clean cut, and he is a handsome older gentlemen. Much like a modern day James Bond as they call him. He is always surrounded by attractive, young women. This is where the phrase sex sells comes into play. Women want to be like those other women, and men want to be with those women. So what can make one achieve this? Have a Dos XX! Clever slogans, witty jokes, it is all a part of the popular propaganda

The models shown are also always diverse. For example, they do not just display Caucasian women, they show women of color, women in their mid 20’s all the way to over 50. Cover girl does not discriminate. There is a cover girl advertisement with Taylor swift looking fresh faced and flawless. The slogan underneath her enlarged picture says, “Introducing a breath of fresh air! Flawless coverage with a light as air feel. New Nature luxe silk foundation.” The foundation bottle is shown very small in comparison to Taylor Swift’s face. What exactly first attracts the reader? Fans of Taylor Swift will immediately be interested in this product just because she is on the cover. This is an example of celebrity