Virtual World: A Comparison Of Social World And Social Media

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COMPARISON OF VIRTUAL SOCIAL WORLD AND SOCIAL MEDIA
Generally second life also named as virtual worlds are part of a bigger group of Internet based applications known as social media. This specific term is used to give a description about Internet based applications that help buyers to share views, perceptions, happenings and interpretations. Social media can have many appearances comprising social content communities (e.g., You Tube), social networking websites or blogs (e.g., Facebook), association projects (e.g., Wikipedia). All these applications contain content generated, upgraded and retained through them by discrete Internet users and are provided to different users, usually free of cost in selfless mode. The is what which alters social …show more content…

Firstly, virtual worlds enable users to involve with others in real time. Whereas content on pages like Wikipedia, You Tube or Facebook is often displayed and then devoured by others with a delay in time, a discussion within Second life is similar to the one in real life, with an inconsistency that it is not organized in a face-to-face format. Second virtual worlds permit users to produce fully modified virtual self-presentations in the shape of avatars. However a You Tube user might be capable to create some sort of an image within the community by carefully selecting the kinds of video texts posted, avatar customization within virtual lean to be far more versatile. For instance, a Second life inhabitant can create an avatar if wishes, that closely resembles the actual aspect of the affiliated user, or of a very dissimilar person. Eventually, while content communities, collaborative websites and blogs are two-dimensional (i.e., concentrated on content sharing), avatars existing within virtual worlds have the probability of exploring their virtual environment in three dimensions. The basic rules and regulations of physics pursue to confine in most of virtual worlds which makes navigation within them alike to what one is used to the real …show more content…

Whenever firms make conclusions about new product introductions, for example, they also face the alternative between regulating a prolonged and costly test market analysis and initiating the product right away with an increases threat of failure. Test marketing within virtual social worlds may be a way to resolve this dilemma. When the hospitality company Starwood Hotels and Resorts regarded launching a new scope of design hotels under the brand name ‘Aloft’, it is marked to first build the hotel virtually within Second life to get a better understanding of which characteristics may a necessary for users. According to Brian McGuinness, a Starwood VP, this led to many design alterations, including the decision to situate radios in the guest rooms’

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