Three Modes In The Retirement Account Commercial

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Recommended: Use of persuasion in advertising

The Retirement Account commercial included all three types of persuasion. This was persuasive because it was explaining how most elderly people don't have a retirement account. A retirement account is a account to earn funds. The first mode in this commercial is the Logic or logos. The second mode in this commercial is the Pathos or emotion. The third mode in this commercial is Ethos. The first mode explained in the commercial is Logic or logos. The logic mode in the commercial includes people and their situations. It also includes evidence about most Americans don't have a retirement account. " Over 1/3 of Americans have no retirement savings". That was evidence researched. That is the logic in the commercial. The second mode explained in

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