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Promote effective communication
Strength and weakness of social comparison theory
Promote effective communication
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Third-Person Effect in Public Relations
Thesis: The study examines third-person effects in a news release, which could be different from other media content already studied. “This study explores the third-person effect in public relations and examines situational variables such as a message topic, message valence, perceived desirability of being affected by the message, and receiver characteristics.”
Synopsis/Support: The main goal of this study is examining the third-person effect in public relations, and the factors of it through using the social comparison theory. The third-person effect “occurs when an individual believes that mass media content has greater influence on other people than on himself or herself, a belief that often leads to subsequent action.” The article described two components of the third-person effect, which are perception and behavior. Perception is about the belief that the media impacts other people more than we think it impacts ourselves. The behavior component either “prevents harmful communication or support for beneficial communication.”
Social...
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
In the book, Propaganda, author Edward L Bernays, who is nephew of Sigmund Freud, transcends the public relation industry. This short, 13-part instructional manual delves deep into the intricacies and usage of propaganda. Bernays claims that the public is in a constant state of manipulation. He argues that in order for a society to be highly functioning and stable, public opinion must be manipulated and swayed. While I find his claims disturbing, it was refreshing to read something so blunt. Bernays’ use of psychological techniques to work the mechanics of public opinion truly classifies him as the “father of public relations.”
Jean Kilbourne, a media specialist, raises an interesting point in one of her lectures when she states, “The average American is exposed to 3000 advertisements per day. Yet, everyone in America still feels personally exempt from the media. They say, “I don’t pay attention to ads. I just tune them out. They have no effect on me.”” She later states most of the people who have said this to her were wearing Gap™ tee-shirts. Whether people realize it or not, there is a direct correlation between the media and an individual’s identity. Along with products, the media also sells values, views, images, and concepts of normalcy. The media tells us who we are and who we should be. Unfortunately, many times the media tells us things that have a major negative impact on individual and collective identity. Without the media, we would see a positive shift in the way people view themselves as individuals and as a collective.
In conclusion, both producers and consumers of media deserve some responsibility in how social media and magazines have impacted people and the way they perceive themselves. The changes that these two types of media bring upon people can be both beneficial as well as detrimental. In order to live happy and fulfilling lives, people must know that creators of social media and magazines intents were for them to be good and helpful and that not everything that is shared and shown in the media is real. Therefore, the blame of negativity doesn’t solely lie on the producers of the media; it is also in the hands of the people, the consumers. As magazines and social networks become more prevalent in today’s society, images and information are constantly being shared while people will continue to evolve.
Valkenburg, P. M. (2000). The effects of news frames on readers’ thoughts and recall. Communication Abstracts, 23(2).
The media play an indispensable role in modern life, and are considered amongst the most powerful and inaccurate sources of social information, education and entertainment. Our mass media is an electronic (TV, film, video, videogames, internet) visually dominated media with print (newspaper, magazine)...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
Journal of Public Policy and Marketing 18 (1999): 270. Communication & Mass Media Complete. EBSCO. DePaul Library. 7 Mar. 2008.
Fatkin, J. M. (2007). Group size and personalization's effect on Facebook message response rates. Information Technology & People, 30 (1), 71-80.
Media also influences the thinking of people and society in general through entertainment as well as advertising and marketing campaigns. It is the creative ideas and boost to the imagination that people get once they watch a television show, movie, commercial or listen to a certain song. The impact any of these forms of media can have on an individual’s thinking can change in that most of them view the various stars in the movies, TV or the music industry as role models and as a result, they start imitating them. This type of influence oftentimes will influence the way someone views a political
Social perception is 1.“the cognitive process that helps us form impressions of those around us and subconscious attitudes towards other people based their defining characteristics which help to comprehend a situation and gauge our behaviour accordingly. Social perception can be the mental progression of picking up clues and signals from others that help us form an early stage of what they may be like. Our brains may rely on stereotypes or previous similar experiences to build a picture of what to expect from any given social encounter”
Bibb Latané and John Darley, two psychologists, studied the bystander effect during their experimentation after the murder of Kitty Genovese. The Bystander Effect refers to the effect that bystanders have during the intervention of an emergency. Latané and Darley used a series of experiments to look at different aspects of the bystander effect; The series of experiments included smoke, a lady in distress, hand in the till, stolen beer, “children don’t fight like that,” and fit to be tried (Latané & Darley, 1970). Latané and Darley asked, “What is the underlying force in mankind toward altruism?” and “what determines in a particular situation whether one person will help another?” Their hypothesis was that “the number of other people present
This brings us to the two factors that influence an audience when presenting information through a media: the vividness of presentation and the position of a story (Baran 302). These factors, along with others, induce the audience to feel as if a particul...
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.