The Success of Lillian Vernon's Mail Order Business
It all began with black and white in 1951. Today, nearly 45 years
later, the mail order business of Lillian Vernon has swept the mail order
market and maintained a financial foothold where others could not. Lillian
Hochberg (now known as Lillian Vernon) started her business at her
Lillian's motivation was to supplement her husband's then $150 dollar a
week income by working from her home. She could be homemaker and help with
the finances too. Her success started by using $495 dollars of wedding gift
money to place a mail order ad in Seventeen magazine selling an
inexpensive leather belt with matching purse that she herself had designed.
As a hook, she offered to moaker in the Chelsea district of New York,
manufactured the two items for around $3 dollars. The purse and belt came
in black, tan, or red and sold for $7 dollars.(Youman, N, 1989, pg 26)
After 6 weeks of advertising Lillian had received over $16 thousand dollars
in mail orders. Her belt and purse were such a hit, she immediately
increased her inventory to inexpensive jewelry and make-up paraphernalia.
Over the past 45 years, Lillian has had two sons, Fred and David Hochberg,
both of whom joined their mother's business and quickly rose up through the
management ranks. With their help, her -little business+ went public in
1987 on the American Stock Exchange. Since the Lillian Vernon Corporation
went public, it has overcome the unavoidable but near fatal traumas that
face every entrepreneurial enterprise. In this case, inadequate computing
capacity and inefficient warehome the customer places the order to the time
they receive the merchandise in the mail. Lillian Vernon has not relied on
demographics to sell her products to the public. Instead, her secret to
success lies in womens intuition. The lean seat-of-the-pants operation she
prefers makes her company tremendously agile. For example, in 1985, Lillian
spied the cacooning trend and immediately put a furniture specialty catalog
together. She got the trend right but the bulky orders overwhelmed the
company's fulfillment capability. (Youman, N. 1989, pg 26).
In 1993, when Sears announced that after many years it will cease
publication of its giant catalog, known as the -wish-book,+ a very long ch
During the time when the mail order giants were cutting back, the Lillian
Vernon Corporation. reviewed their catalog databases to clear out customers
who had not ordered in quite some time. During their review, they found
that many of the active customers were buying presents for children and
Martha Euphemia Lofton Haynes was the first African American women to earn a PH.D in mathematics. She was the first and only child of William S. Lofton, a dentist and financier, and Lavinia Day Lofton. Euphemia Lofton Haynes was born Martha Euphemia Lofton on September 11, 1890 in Washington D.C. In 1917 she married her childhood sweetheart Dr.Harold Appo Haynes. They knew each other very well, as they grew up in the same neighborhood when they were teenagers. They both attended, and graduated from M St. High school. Her husband graduated from M St high school in 1906, a year earlier than she did. During their marriage they were highly focused on their careers, and didn’t have any children.
Margaret Garner, an enslaved African American woman in pre-Civil War America, was born on June 4, 1834, at Maplewood plantation in Boone County, Ky. Her parents were slaves belonging to the
On May 22, 2015 a letter from Mr. Gallagher was forwarded to the Command Center. In his letter, Mr. Gallagher stated the following: (Verbatim) On April 28, 1993, Lillian Hudson, who lived and owned 23A Vernon Avenue Brooklyn, NY, passed away with no known next of kin. This property remained uninhabited for many years. Officer Oneal, who lived down the block, was aware that no family came forward to take control of the premises. On December 07, 2008, Officer Oneal alleges that she suffered serious injury at the premises of 23A Vernon Avenue. On January 20, 2009, Officer Oneal started a lawsuit regarding the alleged injury she received at the above property. This was filed in Kings County Supreme Court under index #1362/2009, Blanche Oneal vs. the
Until the middle of the twentieth century, females were in an inferior position to males in all aspects of society. Women who wanted to deviate from the norm were often restrained by males and isolated in a sphere of society’s “perfectly submissive housewife”, a stereotype which women of the world eventually shattered. Kate Chopin accomplished this through her realist piece, The Awakening.
Anna Eleanor Roosevelt was born October 11, 1884 in New York to Anna Hall and Elliot Bulloch Roosevelt. Her real name is Anna but she preferred to go by her middle name, Eleanor. She had 3 brothers named Hall, Elliott Mann, and Elliott Jr. but one of them died along with both of her parents when she was young. After her parents died she lived with her grandma until she went to college. She attended Allenwood Academy in London at age 15 and was greatly influenced by her headmistress Marie Souvestre. Souvestre taught her many things and helped to make her become the wise woman she was. She then returned to the United States when she was 21 and married Franklin D. Roosevelt on St. Patricks Day, who was actually her fifth cousin once removed. They had 6 kids together named Anna, James, Franklin, Elliott, Franklin Jr., and John. Shortly after they had all their kids, Eleanor’s husband Franklin got polio. She helped him to continue his presidential campaign even though he was sick.
On (Date), Queen, passed this life in Big Bend Hospice, Tallahassee, FL after long illness.
Margaret Lea Houston was merely 17 when she met her future sweetheart Sam Houston. Their marriage was a strong one, and Margaret’s life had many peaks and valleys.
As a child professional ballerina Betty Maria Tallchief was born in 1925 in Oklahoma. Much of what she knew was from her Grandmother Tallchief. Ballet brought her out of her shell because her Grandmother always told tales and stories about ballet. And soon Mary Tallchief had her heart set on ballet.
Although Susan B. Anthony was a woman who sought to reform many ideas in America, the two most significant changes that she brought about were to help end slavery, and to secure women’s right to vote. Anthony was brought up in a Quaker family committed to social equality, and her family regularly invited other Quakers who were sympathetic to the anti-slavery movement to meet at their farm. In 1856, Anthony began working as an representative for the American Anti-Slavery Society where she was oftentimes met by hostile mobs, and armed threats. In 1863, Anthony and Stanton, whom she had met during a temperance rally, founded the Women's Loyal National League, conducting the largest petition drive in the nation's history, to campaign for the
Harry Hopkins, a social worker, played a key role in focusing President Franklin D. Roosevelt’s attention on the poor. Hopkins administered the first federal relief programs in the United States. The programs intended to help support the people devastated by the effects of the Great Depression by providing government jobs, cash grants, food and clothing.
The voices between male and female freedoms and privileges were very unequal, and usually females were limited and ignored if they stood up for what they believed in. Women constantly fought for the right to speak at all in the conventions of social organizations, but overtime one women started the push forward to women’s right; Susan B. Anthony. Susan B. Anthony was a leader who gained justice through her speech, “On Women’s Right to Vote”. She was a prominent force of nature, and led the charge in women’s suffrage. Through her tactics and protesting, she made her name known throughout the entire world. Susan B. Anthony was one of the early leader to make a step forward in creating equality between men and women.
cille Ball. Many younger people only know her for her tv show “I Love Lucy.” The spunky redhead put a smile on many faces with her silly faces and crazy adventures. Ball was also one of the first women to become an entrepreneur by creating a studio with former husband, Desi Arnaz. Lucille Ball was a wonderful woman of her time. She was a strong-willed woman, not caring what the rest of the world thought about her. She was one of the first women to not hide her pregnancy on television. She wore what she wanted to wear while filming her show. She married the man she loved even when society said it was wrong. Ball was an icon for many young women in the 50’s. She taught them that they don’t have to do what society tells them. Ball opened many
This report is over human experiments conducted by various governments over several decades. The governments involved include, but are not limited to, the Nazis, the soviets and even America. Some of these experiments that were tested on these people were very disgusting and extremely cruel.
Gazzaley, Adam. :How Mobile Tech can Influence our Brain.” CNN. 23 Sept, 2012. Web. 14 Feb,
Since the telephone’s invention in 1876, it has made human communication easier and added to the convenience of life. Being able to talk to a person that is hundreds, or even thousands of miles away has enhanced our forms of communication. However, when the invention of the first telephone came about, it was only for the elite and required enormous and heavy equipment in order for it to be operable, thus many did not own one. They eventually increased in popularity, which led to a new innovation, the cellular phone, which came about in 1973. However, still only a handful of people had them. The first cell phone was of considerable size and was not available for most until around 1992. Today, there are close to 6.8 billion cell phone subscriptions currently in the world, and the majority of phones are considered smart phones, cell phones that integrate email, internet, and apps on a touch screen handheld device. Currently 78% of all American teens, ages 12 through 17, own a cell phone (Mary Madden 2). Cellphones usage has been connected with extreme health issues. As a matter of fact, high usage of cell phones, defined as 2,000 hours of usage spread across many years, has been shown to be linked with brain tumors in a Swedish study (Christian Nordqvist). According to Christian Nordqvist, a researcher, “85 of the 905 people who had a malignant tumor were high users of cell phones - they started using mobile phones a long