The Salvation Army: Social Media Analysis

Advertisement is all around us and is produced in different forms. They could be on a billboard, by a bus stop or simply shown on social media or television. Trouble is that most us don’t understand the true meaning behind the photographs, or when we do, we’d have to look twice to recognise it.
In the month of February 2015, a photograph of a dress went viral on social media. This dress created social conflict as arguments took over whether the product was either black and blue or gold and white. In fact, according to the Buzzfeed poll, 3.4 individuals took a vote as to what colour they thought the dress truly was and the results were that only 32% of the voters saw its real colours, black and blue. A month later, studies shown that the lighting

In 6th March 2015, the Salvation Army in South Africa released a campaign, a controversial advertisement on twitter where a young blonde woman wore the famous dress but in gold and white and her body is covered with black and blue bruises. The date linked to International Women’s day on 8th March and also the day where Britain released a new law called “Clare’s law” which was part of the Domestic Violence Disclosure scheme. This new law gave people the chance to ask the police whether their current partner has a record for violent abuse. The law was brought out because of a young female named Clare Wood whose ex-boyfriend murdered her and had a history of abuse against women in 2009 but she didn’t

Morris has been working in this industry for 10 years after graduating in Rhodes University, studying Fine Art. Other photographs he is known for, is his controversial campaigns that deal with social and racial conflict such as photographs that deal with HIV and Tracker which is a Stolen Vehicle Recovery (SVR) company. In my opinion, I feel Huw Morris is similar to the photographer Tuscano who is known for his photographs for the fashion brand, United Colours of Benetton. This is because both photographers use social and racial ideas into the photographs, capturing more attention from the public. Both carefully use different conflicts such as the dress for Morris and racial situations for Tuscano to create that symbolism in their photographs. Such as the photographs for the company Tracker, that shows young children trapped in cars or individuals that are kidnapped and bruised and placed in the boot of the car. Morris’ images are produced to capture ones attention and certainly grab a reaction from