The New Apple Inc.

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The New Apple, Inc.
Introduction
This position paper will discuss the Apple’s identifying mark, and if it is possibly in danger succeeding the passing of Steve Jobs. According to Burrows and Satariano (2002) article and “Can Phil Schiller keep Apple cool” Burrow and Satariano stated that Jobs career and reputation was founded on new ideas, desires, instinct as well as trust. However, since Steve Jobs passing and Schiller’s takeover new advertising has been viewed as a travesty, besides Schiller being looked upon as a governing individual. Nevertheless, how is it affecting its advertising campaign and new products? Is Schiller responsible, or is it due to the market being saturated with other brands that are similar to Apple’s product line?
Is Apple Becoming Apple Sauce?
According to WirelessWeek’s (2014), the Apple brand might possibly be dropping in popularity and losing its lack and luster. A new research was conducted by a firm and it was determined that Apple was one of the most vulnerable brands due to its poor performance and was no longer appealing to the younger demographics. Its competitor Samsung it currently the most popular brand but it seems only in continental Europe according to the WirelessWeek.
Samsung is Apple’s biggest competition when it comes to phones especially between Apple’s iPhone 5s to Samsung’s Galaxy S4. They are both very popular among consumers, but they are differently different from each other. It is an endless debate on which one is better, but it really comes down to which one is better for you as a consumer. There are good and bad issues with both phones such as with the Galaxy S4, the TouchWiz Ul remains a clumsy construction and lacks overarching design language, but the good thing about t...

... middle of paper ...

...i, others causing trouble for Apple Brand. WirelessWeek. Retrieved from http://www.wirelessweek.com/news/2014/03/huawei-others-causing-trouble-apple-brand
Burrows, P., & Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2
Finch, J. (2012). Managerial Marketing. San Diego: Bridgepoint Education, Inc.
Ritchie, R.(2013). Apple iPhone 5s vs. Samsung Galaxy S4: Which pone should you get? Retrieved from http://www.imore.com/apple-iphone-5s-vs-samsung-galaxy-s4-which-phone-should-you-get
Rogowsky, M. (2013). Forbes. More Than Half of Us Have Smartphones, Giving Apple and Google Much to Smile About. Retrieved from http://www.forbes.com/sites/markrogowsky/2013/06/06/more-than-half-of-us-have-smartphones-giving-apple-and-google-much-to-smile-about/

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