Value Chain Analysis Of Apple Company

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Apple company is a high-tech company in the United States, the core business is electronic technology products in 2007 by the United States apple computer company changed its name to apple, ranked 19th in the world top 500 ranking in 2013, is headquartered in Cupertino, California. Apple's Steve jobs, Steve Gary wozniak and Ronald Gerald Wayne founded on April 1, 1976, is famous for its innovation in high-tech enterprises, The company divided its own product lines for the iPhone, I pad, Mac, iPod, iTunes, software and services, and accessories. Three businesses: computing hardware and software, mobile devices and the iTunes store. Apple has become the world's biggest company for three consecutive years, had hit a record $623.5 billion in 2012, …show more content…

Apple from computers to MP3, mobile phone, not only do the hardware, operating systems, and application software are involved, apple shop front is very long, and the correlation between the product is very high, not like Microsoft to specialize in, therefore lead to apple's competitors are also quite a lot, also is facing the big MAC in the industry. Even now, the apple because of the product innovation to keep pace with the rhythm of the market, is in a state of continuous years of earnings, but in essence is a financial resources limited company, once the market is in decline or competition policy mistakes, will affect the whole cash flow, which disrupts the apple company's existing product layout, actually this kind of scattershot approach is a huge potential …show more content…

Apple shares in September 17, 2012, U.S. stocks after-hours trading over $700, on the NASDAQ stock market. Apple's share price rise, since this year, has risen by about 73%, over five years, apple's shares rose about 5 times. Shares were up 110 times more than it did in 2003. Since 2010, there have been many experts predict apple shares have peaked, but apple's shares are still reached new highs, glory. Apple announced on September 17, 2012, 2 million units have been booking within 24 hours the iPhone mobile phone, than the same period last year sales of the iPhone 4 s has more than doubled. Under the strong stimulation, apple shares in the $700 mark for the first time that

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