The aim of this report is to evaluate the influence of senses while forming emotionally based attitude of youth towards PEPSI. Before the research the following hypothesis were formed: 1. The youth in Lithuania and England choose PEPSI drink due to its exceptional taste. 2. The attractiveness of PEPSI brand is conditioned by exceptional design and colors of the logotype. 3. The smell of PEPSI drink has strong influence while selecting the drink among another soft drinks. 4. The sound of the drink evokes positive consumer emotions when they consume PEPSI. 5. PEPSI is distinguished for its unique containers of attractive shape, characteristic only to this brand. 6. PEPSI brand possesses all the attributes, necessary to influence consumer senses. …show more content…
In England the respondents expressed the same opinion like Lithuanian respondents and, emphasizing the most important sensual attributes of PEPSI, 63% indicated the taste of PEPSI to be as the most essential quality for choosing the drink, 17% of the students in England believe that the smell is the most important feature for selecting the drink, 11% named the container of the drink, 6% consider the sound to be the most important and 14% of the respondents twice more than in Lithuania emphasize the shape and color of the drink as the most important quality. It becomes obvious that in England visual associations of PEPSI brand are stronger in comparison with Lithuania. The second feature of importance that was frequently mentioned in Lithuania was the taste of PEPSI as 41% of the respondents indicated it, 32% believed the container of the drink to be …show more content…
48% in Lithuanian and 49% in England defined the smell of the drink as undistinguished, 25% of Lithuanians and 40% of British have no opinion regarding the smell and just 27% of Lithuanians and 11% of British believe the smell of PEPSI to be unique and exclusive. Thus, it could be stated that the influence of the smell for the formation of attitude towards PEPSI brand is minimal. Lithuanian respondents, who defined the smell of PEPSI as exclusive, were asked to describe the smell of the drink and noted that it smells as roasted caramel (67%), as a sweet (42%) and as vanilla and coffee (17%). Evaluating the memorizing of the sound while opening a tin of a bottle of PEPSI, it is possible to state that sound is not memorized by the majority of the respondents as 41% of Lithuanians and 37% of British indicated this answer. 34% of Lithuanian respondents and 51% of the British mentioned that they never paid a lot of attention to this attribute. Only 25% of Lithuanians and 11 % of English respondents believe that sound is exclusive and memorable. Considering the results of the research it can be concluded that sound evokes positive emotions, conditioning the formation of positive attitude towards PEPSI brand just for several consumers. The majority of the respondents indicated that PEPSI can often be associated with the logotype of blue and red colors (70% or Lithuanians and 43% of British). Another,
Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way that it will have an appealing and influential role in the society or in the persons who view the commercial or ad and below is the analysis of the appeals the PowerAde has had in its advertisement as an energy drink. The emotional appeal in any advert should basically have the deep lying desire in which the individuals should be yearning for i.e. the advert should be in such a way that it attracts the attention and increases their quest to gather more knowledge thus increasing the communication.
The packaging and colour play a major role in driving human psychology to get into buying a new product. Certain aesthetic factors over weigh the sports spirit especially when it is related to food items and consumables. After all the surveys conducted it was established that people prefer taste over colour and
Pepsi was first represented in the beginning of 1890 with the purpose to relieve indigestion. Not until 1960’s, Pepsi received successes that competed against Coca-cola. Pepsi has always been a drink for the young generation, but now they want to change the association.
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
What is your favorite soda? Coke? Do you know what is in soda? Cutting down on soda can be the geginning of a healthy lifestyle. Studies show that soda, though it tastes good, has many negative effects that outweigh the positive effects. Soda, especially diet, is detrimental to the health of your body.
There are plenty of sugary soft drinks in the market today. Sugary soft drinks are included as drinks defined by the US Department of Agriculture and the US Department of Health and Human Services in their Dietary Guidelines for Americans as “sugar-sweetened beverages” that contain different types of sugars that contribute calories. Examples of these are lemonade, sports drinks, energy drinks, carbonated sodas and sweetened teas and coffees (Marrow,2011).
The Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues. Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
It was during this time when critics, fueled by Cold war era paranoia, claimed that “mind control techniques” were being used to persuade the public into spending. (History: 1950s) In reality, this was because of the use of motivational research. Using psychology, this allowed advertisers to appeal to their consumer’s desires for acceptance, security, sex, and success. By analyzing buying habits and people’s attitudes towards products, advertisers could gauge which ads were more successful based on brand association, color, and packaging. Advertising research has confirmed that ads “emphasizing the aroma, taste, or texture of a food product […] establish their product as the relevant one for the consumer making a choice.” (Marchand xx) By using similar techniques on non-food items, those products become associated with the primal reactions of taste and
Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable
Pepsi Blue was first test-marketed in Bahrain for three reasons: first, the majority of residents drank Pepsi; second, regional marketers and bottlers had already begun re-evaluating the effectiveness of the company's white logo (which didn't work well in their market); and third, the city was a small test market with a tightly controlled sample population. The Pepsi Blue logo, tagline and new marketing materials were rolled out in half the market and its results were highly successful. Purchasers liked the new logo design and the majority believed that the packaging had improved and the taste remained the same. For those who believed that both the taste and packaging were different, the majority enjoyed the "new" taste.
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.
The marketing campaigns must be tailored to meet the foreign markets’ demands, by respecting the consumers’ culture and flavor preferences. Furthermore, in the foreign markets the local brands must not be underestimated as these present high competition for Coke and Pepsi, therefore in order for the kings of the soft drink industry to expand their reign globally they must partner with the local soft drink firms and customize soft drinks with local tastes.
Brand offers superior quality of the service to the customer’s expectation and satisfaction. Furthermore, people are much attached to the branded products, as majority of the people purchase the branded products with the belief that brands show their status and life style in the society. And also because they believe that they are purchasing quality when purchasing branded product. As duration of stay creates impact of brand on consumer behaviour, so verification of brand image, brand loyalty and personality should be considered as the significant factors in this regard. It can also be said that there is need to improve the product of a particular brand so that the impact of brand on consumer behaviour is more effective in comparison to the existing scenario. The study also reflects that the product features are very essential for consumers. Advertising plays a very important role in achieving growth for any product or brand. The right media for advertising products and services should be chosen to gain customer attention.