Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Marketing strategy chapter 1
Marketing strategy chapter 1
Assignment 3: marketing strategy
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart. The reason for the popular debate between Coke and Pepsi originates from their similar taste and colour; however there are some ingredients that separate them when contributing to your health. When comparing the original Pepsi and Coke side by side, Pepsi contains four more grams of sugar in forms of fructose, corn syrup …show more content…
Pepsi by all means, will not hesitate to when promoting their products and in fact, Pepsi has been spending over one billion dollars on advertisements, gaining thirty-four millions Facebook likes and two million Twitter followers (O’Brien. "Coca Cola vs. Pepsi: Comparing Sales, Earnings & More"). They also sponsor some of the famous American sports for instance, NFL (national football league), the NHL (national hockey league), and just recently, they have also replaced Coke, as a NBA sponsor (national basketball league) who was a major sponsor for two years in a row (Alesci, Rooney). Pepsi has a huge impact of today's generation and will not balk at anything to come to the
Diet sodas have decreased in sales due to recent findings on its potential health effects. The sales for diet soda have decreased 7 percent over the past year regarding amid research on diet soda products. Though the word diet means the kind of food/drinks a person habitually eats/drinks, diet soda is a chemical cocktail misleads millions of people. Diet soda was created by Kirsch Bottling in Brooklyn, New York with the product called No-Cal. The idea was for people who were diabetic, dieters.
First, both ads are biased and, they both contain vocabulary that is easy to understand. However, the Pepsi ad attempts to make consumers feel sympathy, whereas the Coca-Cola ad wants onlookers to feel relief. The blue background of the Pepsi ad helps create a calm feeling, whereas the white background on the Coke ad helps create the feeling of relief. Finally, both ads use different ways to appeal to people’s logical understanding. First, the Pepsi ad uses a website to provide facts on the advertisement that consumers can visit, if they wish.
In the past couple years people all around the nation, whether it's in New York City or an 8th Grade classroom in Michigan, people have been pressed with the question, whether the New York Soda Ban, is a good thing, improving health, or if there is a larger issue. Is this decision showing evidence of the Government interfering with our basic civil liberties?
It is sad. People from all races and backgrounds are obese. In a recent survey done at Henry Ford College, 43 percent of students were overweight. Whether it is because they do not follow a healthy diet or they inherited it from their parents. Being overweight is correlated with lacking exercise or physical activity and not watching what is on the plate. Obesity can cause many illnesses, including diabetes, which is very common. As the debate whether soda tax should take effect arises, critics say that the tax will help those with obesity-related illnesses. What about exercising and maintaining a healthy lifestyle? These two factors cannot be forgotten knowing they are the most important. Americans have consumed 12 percent of soda and become less active since 1970. A soda tax aims to stop consumers from buying soda to help those who are obese. This will not be effective. Therefore a soda tax will not be good public policy.
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share.
Pepsi wishes to create a clear cola that is 100% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They will call it Pepsi Au Naturel. Pepsi's hope is to usher in a new era, and to give them a clear-cut advantage over their rival's, Coca-Cola.
Pepsi and Coca-Cola are both sodas, but they differ in terms of the satisfying flavors, the color and the graphic design that represents their two products, and then how Coke makes more money than Pepsi. With that said, you should have gotten the ideology of what we will go further in discussing about. Everybody loves these two very well-known sodas which can inject caffeine into you, which makes you all jittery in filling you up with an energetic energy. Alright, enough of this, let's go straight in-depth in talking about the two rivals throughout this paper of how Pepsi beats Coke in sales, but Coke is usually ahead when it comes to annual net income (Feigin) or how Pepsi is a sweeter brand compared to Coke, though Coke brand is more valuable
Would you drink something that is associated with health problems and even death? Well energy drinks are highly caffeinated beverages that many people have become depended on to get through certain things that need done. They are used to give individuals a quick energy boost to get things done. Today many people question how safe energy drinks really are for the quick energy they supply. In fact, a sixteen year old girl died of cardiac arrest just after ingesting an energy drink, while on vacation with friends. Almost everyone who enjoys drinking energy drinks, knows that high levels of caffeine are in these beverages, and they continue to drink the ignoring the risks. But some people are fine with the high levels of caffeine and just drink them because it makes them feel energized. They seem to accept the shocking circumstances because it helps them gets things done when they need the most energy. On the other hand, some people disagree and think that it is not only bad for individuals
Crystal Pepsi was introduced to the market from April 1992 to 1993 in United States and Canada. It was formulated differently from the original brown cola, and the new colorless cola was 100% naturally flavored with no preservations and no caffeine. It did have a lighter taste than the original Pepsi.
Without a doubt, no beverage company compares to Coca-Cola’s social popularity or brand notoriety. Some people buy coke, not only because of its taste, but because it is also the most socially accepted brand. Another strength that is very important to Coca-Cola is customer loyalty. For instance, in a household where parents are avid Coke drinkers, this will be passed down to their children. Customers will continuously but Coke.
Pepsi is a non-alcoholic beverage, so the FDA regulates it. Pepsi is expected to maintain a firm standard of the laws. Different markets across the world follow different set of regulations, which are either relaxed or severe
We are all familiar with sugar. It is sweet, delicious, and addictive; yet only a few of us know that it is deadly. When it comes to sugar, it seems like most people are in the mind frame knowing that it could be bad for our health, but only a few are really taking the moderate amounts. In fact, as a whole population, each and everyone of us are still eating about 500 extra calories per day from sugar. Yes, that seems like an exaggerated number judging from the tiny sweet crystals we sprinkle on our coffee, but it is not. Sugar is not only present in the form of sweets and flavourings, it is hidden in all the processed foods we eat. We have heard about the dangers of eating too much fat or salt, but we know very little about the harmful effects of consuming too much sugar. There still isn’t any warnings about sugar on our food labels, nor has there been any broadcasts on the serious damages it could do to our health. It has come to my concern during my research that few
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.
PepsiCo is one of the most recognized names in the snack and beverage industry, with brands like Frito-lay, Gatorade, Tropicana, and Quaker, however, it is best known for its flagship soft drink brand - Pepsi and its rivalry with Coca-Cola. To begin, PepsiCo first caught my Interest in the way it manages its business and markets its products. PepsiCo being a relatively young company compared to its rival Coke, has proven to be a formidable opponent going “head to head” with one of the biggest companies in the world (Coca-Cola). Now, when I notice PepsiCo’s growth, the first thing that came to my mind was that it is thanks to its great marketing campaigns, that Pepsi has grown to become the globally recognized brand that it is today. I also admire PepsiCo because I think the there is a high level of entrepreneurship in the way they acquired smaller brands like Gatorade thereby eliminating their competition before they become competition.
The case study "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century" focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. Furthermore, the case also focuses on the Coke vs. Pepsi products which target similar groups of customers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. This analysis of the Cola Wars Continue case study will focus mainly on the profitability of the industry by carefully considering and analyzing the below questions. Why is the soft drink industry so profitable? Compare the economics of the concentrate business to the bottling business: Why is the profitability so different?