The Importance Of Strategic Strategy

Strategy itself has been deep rooted in society dating back to the Old Testament, and historical Greek times with writings from Homer, Euripides and other major Greek world influencers (Bracker, 1980). Much of origin of strategy was founded during battles and wars amongst the Greek. The revitalization of strategy became wide spread during World War II and the introduction of economies of scale. Strategy would now transform to not only prove beneficial in war, but also business. Large companies had influence in the way business could be done and the number of mid-to-large size organizations became more prominent (Bracker, 1980). As strategic management became more sophisticated the phases of development emerged. Strategy had become common thought

Environmental scanning consists of monitoring, evaluating and understanding all of the information that makes up the external and internal environments of the organization. The External environment is made up of short and long term opportunities, threats and variables out of the control of the organizations industry. For example, the way online shopping acts as an external threat to brick and mortar retailers. The Internal environment is comprised of the members and variables within the organization. The organization 's structure, culture and resources are also taken into

Corporate strategy focuses on the general big picture of the organization. The main focus of corporate strategy directional strategy, portfolio analysis, and parenting strategy. The business strategy is developed at the product level with an emphasis on competitive positioning comprised of competitive and cooperative strategies. The functional strategy is focused on a sector of the business such as marketing, research and development or human resources (Hunger, 2010). I see the strategies acting as a funnel from Corporate strategy, to business to