Advertising: Driving Consumer Behavior in Business

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Advertising in the business is a marketing communication used to persuade, encourage and manipulate an audience (reader or listeners, viewers or some specific group of people) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
“You just can’t say it. You have to get people to say it to each other”, by James Farley means that the true measure of successful advertising design is create information that customers find interest, remember and talk about the message. Many companies or even big companies don’t have a lot of time and resources to have a professionally advertisement made.
In some extend, the product attributes lead to consumer benefits while …show more content…

Resonance is one of the important phenomena in nature, both in the ordinary life whether it plays a role in many aspects of technology, communication, business and in music. Also, it is in the basic processes of the natural world, especially within particle natural. Resonance is when we express ourselves so glorious and respectable that people cannot help but feel it. When we focus more on the quality of the wall design our house is putting out and the attraction of it than who might be seeing it is call resonance. Besides, resonance is when we follow up with someone, not because they are very excellent at your mind but because they give your heart a pretty when you around them. Also, resonance is when people trust universe is a friendly place and willing to accept them with no more …show more content…

In itself, resonance is a state of awareness and experiential knowing far beyond mental, concept and cognitive thinking. Resonance is not a mental ideas, it is a distrustful knowing-feeling state beyond the question. It comes when we can relax and be comfortable in own body and skin. With the music resonance, people can create a creative design.
In communication, resonance can be take place when the communications evoke meaning in a listener or viewer. The meaning of communication is what a listener or viewer gets out of his/her experience with the communicator’s irritate. Thus, the listener’s or viewer’s brain is indissoluble component of the total communication system. His/ her life experience, as well as his/her expectations of the irritated is receiving, it will interact with the communicator’s output in determining the meaning of the

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