Advertisement Analysis Essay: The Rare Scent

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The Rare Scent Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement. Old Spice, the refreshing shower gel, will make every guy come back for more. The new hydrating shower gel, Matterhorn, turns numerous sweaty men into a “chick magnet” within seconds. Any man can be the best smelling in the world after giving this shower gel a try. Even after a hot day at work or the gym this product will provide you with eight hours of ice, wind, and freedom (Procter & Gamble 1). Advertisements are very descriptive and have a great deal of meaning that people do not …show more content…

All of the people on his body are working together to show that whoever uses this shower gel, others will want to be around. Old Spice’s statement that they put at the bottom of the advertisement flows smoothly with what is going on. The statement does not catch a person’s eye right away, since the snow-covered man is the main feature. After analyzing all the people on the man, then scanning towards the bottom of the advertisement people may finally read the statement, only then will the ad make sense. This advertisement is not so overloaded or extreme that it stresses people out or confuses them. The winter theme works together to show the eight hours of ice, wind, and freedom (Procter & Gamble 1). Especially, when people in the advertisement are skiing, bobsledding, climbing, or sitting in a hot tub during the middle of

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