The Impact Of Social Media On News

1193 Words3 Pages

As social media overtakes traditional media in this new technological age, news organizations and journals have sought to keep up today’s trends in order to maximize their revenue and maintain traffic. As Clive Thompson stated in his article titled This Just In : I’m Twittering, he mentions that “the power is in the surprising effects that come from receiving thousands of pings from your posse. And this, as it turns out, suggests where the Web is heading.” News environments are rapidly changing to adapt with the diffusion of social media in order to promote their news products and reach to more people than ever before. Like other technological changes, social media is changing how society receive their news and keep updated with current events.

The notable explosive trend of social networks such as Facebook and Twitter offered news …show more content…

Another big platform which paves the way for social news is Youtube, which about half of the U.S. population uses, and one out five of those people being seeking the news from their which translates to 10% of the adult population (Anderson “Social Media is Reshaping News”). Facebook is an essential tool of gathering website traffic for many news outlets, but the downside is that those who arrived to the site via Facebook spend significantly less time and are least likely to click through other parts of the website (Matsa, “Social Media and News”). According to the article, the users who go onto the news site directly roughly view five times as many page per month. This evidence proves that direct visitors show a higher level of engagement than those who clicked on an article via Facebook. News organization are testing the waters with digital subscriptions while attempting to build a large, yet loyal audience whether a site’s traffic numbers are driven by the social sharing or

Open Document