Created in 1970 by Japanese designer Kenzo
Takada, Kenzo has a vibrant history of legendary prints, the gathering of motifs, the mix and diversity of fabrics, and the most admirable spirit that has made this Parisian based fashion house an incredibly notable spokesman for aesthetics, divergence and universal culture. Throughout all its years of establishing itself as not just a fashion house but also transitioning to a respected brand, and a well-loved one at that, Kenzo has managed to inject a sense of freshness and liveliness, and breathe life into the French fashion industry at times where it was needed the most.
With very humble beginnings in Japan, born in a teahouse and initially picking up his interest in fashion through his sister’s fashion magazines,
Takada travelled to Paris on a boat, a journey that took a month and exposed him to many different cultures, in 1964. Opening his boutique “Jungle
Jap” and presenting his first runway show in 1970, his work emanated freshness, originality, lightness and a poetry and clever use of motifs, mixes and tones that was missing in the paris scene at that time. The audience, largely consisting of friends and contacts he had made since arriving in Paris 5 years earlier, were both astonished and awed in equal measures as his garments appeared on the catwalk, a Fall/Winter season of vibrant colors and wintry textures that forged unexpected alliances between body and garment. Clashing and contrasting cheap fabrics he had bought, Kenzo created a compelling range of complicated cuts and free-flowing shapes.
These early pieces were a breath of fresh air that heralded the bold and distinctive use of colours and materials that would later emerge as Kenzo’s signature and define the spirit of hi...
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...ng lace-ups and animal camouflage print the most fun and funky it has been in some time, once again, a popular hit with its target market, yet still maintaining its luxurious, high-end and renowned image. By choosing popular brands that have made their mark in street fashion and have gained an almost cult-like following, Kenzo has managed to expand their market greatly, making teenagers and young people alike aspire to be what the brand represents and be part of it.
Following the decision of reaching out to a younger target market, the new KENZO logo, developed by
Meiré und Meiré keeps the shape of the original bamboo logo, tweaking it and giving it neon stripes that give it a new edgy feel. The stripes allow the logo to be played with across different mediums and products, and give it a new dimension of interest that makes the brand feel exciting and visually bold.
Berry, Hannah. “The Fashion Industry: Free to Be an Individual.” The Norton Field Guide to
In fashion history, we see that Balenciaga was eminent Within the vogue between the 1930-60s. Staying loyal to his Spanish roots, his designs also incorporated Parisian influences. We see that Balenciaga creates an environment where his ideas and garments, using the colour black, the Semi-fitted suit and the egg coat, retrospectively defining that fashion era and marking his name throughout fashion history.
Competitive factors in fashion brands include quality, design, service, and price. In this case, there are a lot of apparel is competing with Stussy such as American Apparel, Superdry, Cyerdog and so on. Due to the intense competition of apparel industry, no one can guarantee the demand of products will be high all the time. Moreover, the development of new products needs cash flow for design, manufacturing and marketing. It is possible those costs are not covered due to the failure of products. So Stussy have to anticipate the possibility and make
...ing to their customers. When their customers find themselves truly represented by models, they are willing to believe that the brand is well designed, so that it can benefit the brands and enlarge their business. To better embrace the new fashion model trade, cloth companies get to start now.
Thesis: With the unregulated practices that goes on in the Fashion Industry, change is one notion that this abusive yet glamorous business have yet to see.
For instance, the ability of Levis jeans to command high prices in many European and Asian countries illustrates this idea. In fact, brand image is often the most important consideration in purchasing apparel products. While most apparel firms understand the importance of brand image, they may not so understand how the brand image impacts the consumer’s decision or how a strong brand image can effectively overcome the negative impact of other product attributes on consumer decisions. In another words, marketers must understand what motivates a consumer to purchase a particular product is essential in constructing a solid growth strategy for a brand (Bui,
It is necessary to identify fashion and explain the systems apparel industry uses before I start explore the essentiality of fast fashion. According to Dictionary.com, fashion is defined as the prevailing style or custom that is in a current mode and used to express oneself. It can be clothing, accessories, hair, etc. Why certain people like to frequently shop in malls and keep updating apparels in their closets every season? Form psychological perspective, people usually consider clothing as a symbol to show their values, personality and lifestyles to others. Critically, a rapid imaginative change and symbolic expression supports a sense people have about fashion. People believe that an ideal self-identity can be communicated to others through clothing, so figuring out how people make decision when they perceive clothing among different brands and understanding their needs and desires can help apparel industries expending and maintaining market s...
New York Fashion Week is the semi-annual, cultural phenomenon that leads the fashion industry, growing each year; it has come from featured stories of hotel lobbies and designers in magazines to a globally anticipated event that, with the help of technology and social media, is seen across the world inspiring millions of individuals and helping introduce new designer trends and with these trends, new societal expectations for the models who proudly wear them. The concept of fashion is a major part of the various cultures throughout the world and has been for centuries. In fact, fashion has been changing and expanding for the duration of human's existence on Earth. As the global population rose and the world approached a more advanced technological
The designer apparel market is extremely competitive and as a result companies are becoming more strategic in their marketing approach to compete with other brands. For example, companies have considered collaborating with other designer brands to produce luxury designs at affordable prices such as Sass & Bide collaborated with Havaiana and together they created a limited edition of thongs. Furthermore, there is a lot of competition when it comes to price harmonization as local retailers are encountered with pressure from consumers due to the differences in international prices. Therefore, it is evident that the designer apparel market is competitive and companies need to take action in order to compete and be successful. (Euromonitor International, 2014a)
Introduction Historically, multiple styles of dressing have been created during the last several decades, which played an important role in modern fashion in the UK. Everyone has a different and unique dressing style in their everyday life. Some styles are influenced by vintage styles which are attributing to the deep effects of old vogue, and another group of dressing styles are inclined into the fresh element. Despite those different styles, some of them have even evolved into the milestones in fashion history. To start this essay, it will introduce the evaluation of the first significant revolution of dressing style in the 1960s.
...ot famous enough. I have come to the conclusion that they are more expensive than the general clothing brands. Also, since they invest a lot of money in a sustainable production of their products, they cannot afford big marketing campaigns, such as the ones that the dominant clothing brands already have.
Cape Town and Johannesburg ranked 27th and 37th respectively as global fashion capitals in 2014 (Fin24, 2014). This is proof of South Africa’s growing influence on the rest of the world. Our own fashion influence in our country is stronger than the European and American
Doing a lot of research considers most of the consumer’s feeling and how they’ll react to a product when buying an outfit. What I mean by this is that when starting a fashion brand, I’d probably want to consider how I want to market my fashion brand. Is it towards teenagers? Adults? Or kids? In addition, it also have to do a lot with social media marketing too, which “….are entertainment, interaction, trendiness, customization, and word of mouth.”(Kim & Ko, Social Media Marketing) It’s mainly about what I as a fashion designer think of my consumer and what they’ll want from my designer collection. As it is said, “Contributors use multiple methods to analyze consumers ' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry 's means of communicating brand identity and enhancing brand loyalty.”(Choi, Fashion Branding) As any other fashion designer, I would want to study and research on my consumer’s wants and needs in the fashion world. By being able to provide them with the highest quality of my clothes from my fashion brand, I, as fashion designer, would stay loyal to my consumer by bringing them the best and luxurious fashion
You would not find Hollywood superstars Tom Cruise, Robert Downey Jr., Jennifer Lawrence or Nicole Kidman walk the ramp at Milan, New York, Paris or any other top fashion shows worldwide. There are models and supermodels for the job like Kendall Jenner, Gigi Hadid, Karlie Kloss, David Gandy, Matthew Noszka, Rob Evans, Adriana Lima, Candice Swanepoel, Kate Moss, Naomi Campbell, Irina Shayk, Emily Ratajkowski and so, so many more. These top male and female models have been lining up the best of fashion shows around the world and not unnecessarily side-lined by cinema
The philosophy with which I approach my education are that all institutions of learning are somewhat like a factory assembly line, where students are molded and are expected to meet certain specific standards by the time they graduate. Education is significantly important for a positive future. Education allows people to reach their fullest potential and help others later on reach their fullest potential. In this paper in I will try to provide information on how I came about choosing my career choice in the fashion industry, from academic excellence, life-long learning, collaboration, openness, integrity, and service.