The Golden Circle Rhetorical Analysis

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“When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creature bristling with prejudice and motivated by pride and vanity.” writes Dale Carnegie, an American writer and lecturer in his book how to win friends and influence people.
There are so many brands out there but just a handful of them are successful and have the ability to inspire their consumer. A brand tries to influence human behaviour in two ways – either by manipulating the consumer or by inspiring them. Dropping the prices, releasing promotional campaign or using aspirational messages are characteristic manipulation strategies – be it for the purchase of a product, the experience of a service, a vote or support. Companies …show more content…

They need to inspire people. The motive of the organisation in such scenarios becomes to convince the customer not to just trust and buy that one product but to believe in the organisation itself and everything that organisation represents.
‘The very few organisations that are successful in inspiring people, they all think, act and communicate in the exact same way, and it is complete opposite to everyone else.’ says Mr. Simon Sinek in his talk. He introduces a concept of ‘The Golden Circle’ where he has tried to codify what is the difference in approach that helps these organisations succeed and inspire people unlike any other, through three simple statements – What?, How? and Why?
- WHAT: Every single company and organization is easily able to describe the products or services they sell or the job function they have within that …show more content…

This is how it goes – “Check out our new eBook, 7 Ways to Generate Leads with Social Media. We’ll show you the seven most effective ways to use social media to generate leads for your business.`” But what has proved to be effective is going inside out. This is how it should go to actually go to inspire people and make them believe in the organisation - "In the past decade, social media has become a very powerful tool for businesses. More and more businesses are adopting social media strategies to fuel their lead generation. In our new eBook, we’ll show you the seven most effective ways to use social media for your business. Check out 7 Ways to Generate Leads with Social

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