The Benefits Of Influencer Marketing

Influencer marketing is a strategy worth trying for ecommerce stores.

With tough competition and a global market, brands are seeking new ways to turn hesitant shoppers into loyal customers. That’s why store owners are investing heavily in influencer marketing.

“Significantly, the success of influencer marketing has occurred not just because of the value it's shown as a marketing tactic. In fact, research has shown influencer marketing’s effectiveness at meeting a myriad of goals,” states Entrepreneur contributor Kamiu Lee.

There’s more than one way to achieve your business goals with influencer marketing. Here are five tactics to get you started today:

1. Sponsored Ads

Advertising gets a bad reputation. Consumers usually associate them

Affiliate Marketing

Influencer marketing isn’t always about brand awareness. You want your strategic actions to actually produce sales for your business.

By combining influencer and affiliate marketing, you can build a mutually beneficial relationship with the influencer. The individual can earn cash for every sale she drives to your store.

This partnership ensures you’re not throwing money at a partnership without a measurable goal. Plus, the influencer can rack up more money than a normal contract.

“Custom affiliate links can be generated using an influencer platform, while marketers can choose to add commission to collaborations…[C]ompanies can benefit from the awareness and personal messaging of a pure influencer marketing campaign, while at the same time being able to track the direct revenue that comes with affiliate marketing campaigns,” writes Nicole Michaelis, chief marketing officer at Referanza.

For affiliate marketing to work well, state your expectations upfront with influencers. Layout the process and highlight the commissions for each sale.

Understand that not all influencers will not accept your agreement. And that’s okay. Take the time to search for individuals that fit your marketing scheme along with your

Coupled with influencer marketing, you’ll see your bottom line increase next quarter.

3. Influencer Takeovers

Social media has opened the doors for brands to communicate with customers. It’s a channel dedicated to interaction and where influence thrives.

If a consumer has an issue, they can contact your team in a couple of clicks. If you want to highlight your latest product, you can promote it in your feed instantly.

Now, when you add influencers to the mix, you engage in an opportunity to expand your reach and visibility. Social media becomes more than just a broadcast channel; it turns into an engagement outlet.

Influencer takeover is handing your social media controls to an expert in the field who will engage with your audience. The goal is for the individual to add new content and take your fans on a different