The 2005 P Diddy's Use Of Celebrities In Advertising

After analyzing the 2005 P Diddy Pepsi commercial, I found it to be incredibly persuasive in many ways. The commercial aired during the thirty ninth super bowl during half time. The commercial starts off with famous hip hop artist P Diddy, sometimes referred to Puff Daddy, stranded in a tuxedo on a very desert like road. His car looks like it overheated, which leads P Diddy to call for help. Unfortunately for Puff Daddy, there is no service in the middle of no where. P Diddy throws his phone in frustration across the sand, but luckily for him a Diet Pepsi truck comes to his rescue. P Diddy asks the Pepsi truck driver if he could catch a ride, explaining how he is late for an award show. The Pepsi truck driver generously accepts and tells him

Celebrities are a common ethical appeal in commercials and specifically Pepsi commercials. The use of celebrities in commercials to advertise a product can be very effective to the audience the rhetor is trying to convince. When celebrities are shown advertising a product, it gives that product more credibility. The more celebrities seen using a product, its more likely that we will use those products because our society looks up to celebrities. Pepsi has used this appeal in many of their ads through out the years, and it has been effective. The celebrities depicted were common house hold names at this time. The star of the commercial, P Diddy, was recently named one of Time’s top 100 most influential people of 2005. P Diddy was a widely known hip hop artist by adults and young teens. Another celebrity depicted, Eva Longoria, was starring in the hit show ‘Desperate House Wives” the show was premiered in 2004 and continued until 2012. The show was very popular among adults, old and young. Wilmer Valderrama who was also featured in this commercial was apart of the hit series that 70’s show. That 70’s show was a comedy sitcom that ran for eight seasons until 2006. Carson Daley was also shown in this commercial. Carson Daly is a well known television and radio host. He was most known for hosting the NBC New Years Eve special. The last celebrity depicted in this advertisement was famous rapper and television host, Xzibit. In 2005, Xzibit was most famous for hosting this hit MTV show ‘Pimp My Ride.’ This show premiered on MTV and was a popular among young teens and adults. Showing many celebrities to advertise a product is very effective because the variety of celebrities can appeal to many different age groups. This is why this commercial works so well because the audience has a good chance at seeing a celebrity they know or look up to. This allows the audience to relate a certain celebrity to a