Tata Motors Swot Analysis Essay

2823 Words6 Pages
bulb-icon

Recommended: Abstract on tata motors

Background of the company
TATA Motors, founded by India’s first licensed pilot J.R.D Tata (Encyclopaedia Britannica Inc 2014) has been seen to have revolutionized the face of India. With the history of India’s automotive industry in terms of production and growth seeming relatively bleak and slow, TATA Motors, formerly known as TELCO (TATA Engineering and Locomotive Company) and one of “the hundred operating companies” of the TATA Group has seemed to crack this shell since becoming established in 1945 resulting in becoming not only an emergence in India, but around the globe with its status being “listed in the New York Stock Exchange” as an international automobile company as of September 2004 (TATA Motors 2014). Tata Motors holds its main …show more content…

SWOT analysis is effective in the way that it identifies the Strengths Weaknesses Opportunities and Threats, all of which can help identify possible threats and drawbacks with enough time so that contingency plans and actions could be taken in advance. Analysis of TATA Motors through SWOT analysis can be seen through Figure 4. It is palpable that the key strength out of the 3 is TATA Motor’s global presence; this allows them to be known to all, not only those in the industry; the use of foreign nations has helped brand prestige massively allowing expansion into remote areas. Nonetheless, the key weakness out of the three is the fact that today’s society, especially in India where TATA Motors holds its HQ, is that it is suiting for more of the economy over the indulgence, the name of TATA adds to this further with the word ‘tat’ being at the start of it. It’s opportunities are evident through the new fuel efficient cars being produced such as the Super Milo (TATA 2014), yet the threats seem to have credible weight too via other companies being established for longer thus being seen to being more reputable and reliable such as Peugeot which was founded in 1882 (Peugeot

Show More
Related

  • Case Analysis Of General Motors

    967 Words  | 2 Pages

    General Motors is a long established corporation, which has had a profound affect on the American people and the American economy. The corporation has prided themselves on producing automobiles at the lowest cost, while remaining a style leader of the industry. Bankruptcy with a government buy out in 2009 caused reorganization, a battle to transform, reinventing a new GM corporate culture. In 2014, Generals Motors topped the list as one of the nine most damaged brands. What caused General Motors to get such a tarnished reputation, was it a scandal-laden culture and mismanagement, putting profit over safety with massive cover-ups, or a combination of both?

    Read More

  • Swot Analysis Essay

    1038 Words  | 3 Pages

    Amtrak is a state-owned, for profit, national railroad Company that provides efficient rail service both long and short distance transportation services. Being the primary provider of passenger-rail service in the U.S has a network that connects more than 500 cities and towns in 46 states. It offers long-distance and short-distance service corridors throughout nationwide operating daily, offering several choice of service class – first class sleeping car, custom class and economic services for different age groups with different travel needs. Amtrak receives federal funds to be used for their operating expenses. Its ridership and revenue growth have progressively increased in the past five-year successfully building relationships with the public and customers, recreating branding, and improving new services/quality, and it projects a continued growth in passenger revenue at about 4% per year with modest growth in passenger ridership (Exhibit C4.1, Page 245).

    Read More

  • General Motors Case Study

    2214 Words  | 5 Pages

    ...th a growing proportion of elderly people. Global market dynamics and innovations in big data and social networking are transforming the business strategies of companies everywhere—and forcing them to rethink fundamental rules of engagement. For better or worse, the future entrepreneurs will have to surface as one the most disruptive forces. As big data pushes for alternative ways of working – proactive solutions that drive information must quickly figure out which new policies and tools can be utilized most effectively. This grants enormous opportunities for key technological breakthroughs that will be needed for the next generation of transport.

    Read More

  • Ford Motor Company Swot Analysis Essay

    709 Words  | 2 Pages

    A SWOT analysis is used to assess a company’s strengths and weaknesses found within the company, as well as opportunities and threats that emerge from the external environment. In this analysis, the main strengths, weaknesses, opportunities, and threats facing the Ford Motor Company will be discussed to provide a powerful analysis tool that supports the planning process for marketers.

    Read More

  • General Motors Case Study

    876 Words  | 2 Pages

    There is an emphasis on supplier diversity at GM. GM hopes having a diverse supply base will promote competition and good business practices that will allow many suppliers a chance to work together with GM to design and build parts for vehicles. The formal Supplier Diversity Program was established in 1968. Since then, the program has received numerous rewards. The program has created a Supplier Diversity Council which allows GM information and supplier concerns to be shared.

    Read More

  • Swot Analysis Of Mayo Clinic

    864 Words  | 2 Pages

    A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...

    Read More

  • Compare Medicare And Medicaid

    780 Words  | 2 Pages

    A SWOT analysis is an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival (Harrison, 2010). Generally, the information gathered for the analysis is organized into matrix form, howe...

    Read More

  • UPS Case Study

    1776 Words  | 4 Pages

    A SWOT analysis is a measure tool to summarize a company’s internal and external aspects. By measuring the company’s strengths, weaknesses, opportunities and threats and looking for improving solutions by using the strengths and opportunities to improve on the weaknesses and take the necessary actions concerning any threats a company can survive in today’s world market.

    Read More

  • General Motors Case Study

    882 Words  | 2 Pages

    Entering the 1950s, no corporation even came close to General Motors in its size, or it's profits. GM was twice as big as the second biggest company in the world, Standard Oil of New Jersey (father of today's ExxonMobil), and had a vast diversity of businesses ranging from home appliances to providing insurance and building Buicks, Cadillacs, Chevys, GMCs, Oldsmobiles, Pontiacs and trains. It was so big that it made more than half the cars sold in the United States and the U.S. Department of Justice's antitrust division was threatening to break it up(to prevent Monopolies, Like how Standard oil was broken up). In the 21st century, it's almost hard to imagine how powerful GM was in the 50s and 60s.Sports cars from Europe were getting popular, because of servicemen coming back from WWII, and wanted sports cars, but American Automakers didn't make sports cars, so they would either buy foreign, or go without. A man named McLean would still try to make a low priced sports car. But it didn't work. The idea of a car coming from GM that could compete with Jaguar, MG or Triumph was pretty much considered stupid and insane. C1:Generation: Bad but valuable. Just 300 Corvettes were made in 1953. Each of these first-year Corvettes was a white roadster with red interior. The Corvette was made of fiberglass for light weight, but the first cars were made with a really weak, (and kind of pathetic for a “sports car”) 150 horsepower 6-cylinder engine and an automatic transmission. The result was more of a look at me, I’m rich car than a race car. The first generation of the Corvette was introduced late in 1953. It was originally designed as a show car for GM's traveling car show, Motorama, the Corvette was a Show Car for the 1953 Motorama display at...

    Read More

  • Should Cars be more Efficient

    2412 Words  | 5 Pages

    It is no doubt that automobiles have become a way of life in the current society besides the transport sector contributing immensely to the economic growth of every cou...

    Read More

  • Executive Summary of the Ford Motor Company

    2126 Words  | 5 Pages

    So the discussion on internal and external analysis clearly defines that where the competitive advantage of Ford Motors is and where it is lacking. People who have durability as their first priority will go for Ford but they lack in some of their strategies which the management should consider and work on it. We also came to know that Ford is an innovative company from the very first and also serves local demands with the help of related and supporting industry. But in some points they have taken wrong decisions which compel them to sell some of their brands to others. The good news is they are doing hard job to maintain their performance regarding their star and cash cow products to remain in the competition.

    Read More

  • Internationalization Of General Motors

    2346 Words  | 5 Pages

    This paper examines the expansion of General Motors overseas in its various phases, as well as triggers for internationalization and the problems faced during the process. The paper also considers what benefits have been achieved through international growth, and how the company can be classified with regards to Bartlett and Ghosal’s 4 typologies. Finally, the paper discusses the concept of a “world car,” meeting the demands of customers across the globe.

    Read More

  • Bajaj Auto Finance Case Study

    1734 Words  | 4 Pages

    The lifestyle of people across the world is developing rapidly. As there is a growing concern for people about the lifestyle and way of living, the scope for the microfinance industry is also at a growing pace. A large number of people across the world prefer finance for the purpose of purchase of consumer durables as well as lifestyle products. As the credit card EMI options are more expensive, people prefer NBFCs for the purpose of consumer durable loans. The project done in bajaj finserv explains the role of NBFCs in the consumer durable loans and the procedure undertaken in order to disburse the consumer durable loans.

    Read More

  • L & T SWOT Study Analysis: Porter's Five Forces Analysis

    1021 Words  | 3 Pages

    The SWOT analysis is used to gauge a company’s strengths and weaknesses. It also outlines opportunities for tapping and presents possible threats that could affect a company’s operations.

    Read More

  • The Alliance Between Honda And Rover

    2434 Words  | 5 Pages

    This report is divided into two parts. In the first part, the Honda-Rover case is discussed in terms of their capacity and incentive to deliver in the alliance, what they wanted from each other, and what was the outcome of the alliance and why it brought limited benefit to Honda and Rover. In the second part, the reasons are presented to show why Tata might do better than Honda by establishing its engineering expertise in UK.

    Read More

More about Tata Motors Swot Analysis Essay

Open Document