Swot Analysis Essay

1038 Words3 Pages

Amtrak is a state-owned, for profit, national railroad Company that provides efficient rail service both long and short distance transportation services. Being the primary provider of passenger-rail service in the U.S has a network that connects more than 500 cities and towns in 46 states. It offers long-distance and short-distance service corridors throughout nationwide operating daily, offering several choice of service class – first class sleeping car, custom class and economic services for different age groups with different travel needs. Amtrak receives federal funds to be used for their operating expenses. Its ridership and revenue growth have progressively increased in the past five-year successfully building relationships with the public and customers, recreating branding, and improving new services/quality, and it projects a continued growth in passenger revenue at about 4% per year with modest growth in passenger ridership (Exhibit C4.1, Page 245). To fully capitalize on the opportunities Amtrak has, it need to develop a new strategic business plan, which will help and focus Amtrak in continuing its business growth, building the brand, being customer focused, and being a financial and organizational excellence company. Below is a SWOT analysis (strengths, Weaknesses, Opportunities and Threats of products/services, which should further help develop a strong realistic business strategy. SWOT ANALYSIS Strengths • Efficiency, convenient and safe/secured - national network and competitive services as it is the only nationwide provider of passenger’s service. • Varity of routes - Routes Long Distance, Commuter Routes, Regional Routes, High Speed Rail – Acela. • Improved customer service – “The Amtrak Promise.” • Create... ... middle of paper ... ...s the car rental prices, Amtrak needs to continue to work with rental car and booking services to make it easy, affordable and favorable experience for the riders; have strong partnerships with union, health care provider etc. Increase in airline ticket prices provides Amtrak a competitive edge, but it needs to elevate its position as a “ America’s premium travel or Expert travel” option where customers’ are willing to pay a higher ticket price leading to generate higher net revenues. In conclusion, for Amtrak to increase its profits and build its brand, it needs effective communications and cost management strategies, deliver high-quality cost effective product/services and improve the workforce with training and development. The new strategy might be expensive in the beginning, but profitable in long run, as it would increase their customer base and market value

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