UPS Case Study

General Company Introduction

UPS

United Parcel service

UPS was founded in 1907 as a messenger company in the United States and now

has grown into a $49.7 billion corporation by clearly focusing on the goal of enabling commerce around the globe.

Today UPS is a global company with one of the most

recognized and admired brands in the world.

UPS has become the world's largest package delivery company

and a leading global provider of specialized transportation and logistics services.

Every day, UPS manages the flow of goods, funds, and information

in more than 200 countries and territories worldwide.

A SWOT analysis is a measure tool to summarize a company’s internal and external aspects. By measuring the company’s strengths, weaknesses, opportunities and threats and looking for improving solutions by using the strengths and opportunities to improve on the weaknesses and take the necessary actions concerning any threats a company can survive in today’s world market.

Strengths:

Global Brand, Strong Distribution Network, Globalization, Cost Cutting and Internet commerce;

Globalization & network; UPS has set their name, is known all over the world and expanding at a rapid pace.

Cost cutting; Technology plays a significant part in package delivery companies capability to assist customers in cutting their inventories which UPS owns. The UPS system processes packages using advanced information technology and are transported by the companies’ own aircraft, fleet or delivery vehicle so UPS does not rely on other companies.

Internet commerce; which is in a huge need for shipping and UPS offers the ability to track all packages around the world.

Weaknesses:

Perception...

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...eputation of honesty, quality, and integrity. It is also each employee’s responsibility to report to the company any situation where the standards or the laws are being violated.

UPS is a global parcel transportation company, if we look at the numbers we could say that UPS is the third biggest parcel delivery company in the world.

And despite the stiff competition, UPS is guided by the principles of strict policies on customer courtesy, reliability, round the clock service and low rates.

They have an incredible range of technology, from special designed package delivery vehicles to global computer and communications system.

All the other aspects of this company show that even if the economic situation at this point is not that bright their sales is rising, and that all is the result of hard work within and outside the company, UPS structure and UPS management.